A highlight recorded live at Forum 2025.
In this Forum panel, four leaders share what it actually takes to scale a centralized operating model—across asset types, management structures, and team sizes.
You’ll hear from:
– Joni Lowe, SVP Marketing, Pacific Urban Investors
– Dom Beveridge, Founder & Principal, 20for20
– Jason Terry, Former Director of Resident Services, Redstone Residential
– Melody Reid, Managing Director, US Property Systems, Greystar
What you’ll learn:
- Why property admin—not leasing—is often the first to go off-site
- How Greystar built AI-powered workflows that save time and deliver more consistency at scale
- How Pacific Urban tracks to measure centralized success across operators
- How Redstone uses their CLO or centralized leasing office to handle turnover and spikes in demand
- Why fee structures matter for third-party centralization—and how top firms are evolving
Read the full forum recap here: https://funnelleasing.com/today-in-operations-centralization-in-action/
Don’t miss out next year. 2026 registration is open, can’t wait to see you there. https://meet.funnelleasing.com/forum-2026-registration
To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.
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