Episode Transcript
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Speaker 1 (00:00):
Welcome back to the
Multifamily Women podcast.
I'm your host, keri Antrim, andtoday I'm joined by someone who
has been with us since thefirst summit in 2019.
Keri Kirby is the founder andCEO of 365 Connect, a recognized
innovator in multifamilytechnology and a longtime
supporter of the MultifamilyWomen platform.
(00:21):
Keri, we're honored to have youin today.
Speaker 2 (00:23):
Well, thanks for
inviting me.
I'm really excited to be herewith you today.
Speaker 1 (00:27):
That's great.
So you have been recognized.
Obviously, we can see theawards behind you.
You're a leading innovator inmultifamily.
For those who may not know youyet, how would you describe the
work that you're most passionateabout?
Speaker 2 (00:42):
Well, we basically
deal with all what I call the uh
, we're interfacing tools.
So I think what we'repassionate about and things
change from doing this since2003 is making things less
friction.
In it kind of looking attoday's renter and the things
(01:02):
that they're looking for, soutilizing the latest technology,
I think AI is amazing.
Building a lot of things withAI just to make the renter
journey, a very easy andfrictionless environment.
Speaker 1 (01:21):
Yeah, I think that's
so important.
I think there's a lot ofopportunity specifically in that
area of making thingsfrictionless.
We talk about that a lot in theInnovation Council and what can
be done, and I know that youhave been working hard on that
for a long time.
That's great.
Obviously, you've won multipleawards.
Where do your ideas forinnovation come from?
Speaker 2 (01:43):
innovation come from
All over the place.
Some of them are sometimes weget partner groups together,
sometimes it's through customerstalking to customers and
they'll talk about a problem andwe'll just take it back and
kind of database accumulatingproblems and looking for what we
call commonalities in problems.
So we just accumulated thingsover time, including we just
(02:09):
picked up our 100th award andthat's for our leasing platform.
So we took the Blue Moon Leasedocuments, which were used by
over 8 million units across theindustry, and we've completely
automated it automated where wecan create a lease, send it,
(02:29):
collect the money without ahuman ever touching it.
Speaker 1 (02:34):
That's amazing, wow.
And your 100th award, that'squite an accomplishment.
Congratulations on that, thankyou.
So when you're developing thesenew products, how do you
balance the creativity part ofit with the practicality and the
needs of the multifamilyindustry?
Speaker 2 (02:54):
I think the things
that we've seen problems with
over time and that companies arestruggling with Leasing was
born out of people havingmistakes in leases because it's
a we call it a train and drainkind of thing for property.
(03:16):
So we said how can we do thisbetter, how can we automate it,
how can we take people out of itand eliminate mistakes?
And then we recently didanother thing called Unit Rep,
which we actually launched lastyear at the multifamily NAI,
where we took how can we buildmarketing messages that are
(03:40):
compliant and distribute thoseto people and make it completely
hands-off and keep it in thetone and brand it to the
property and market to thingsthey care about, which is their
community, the unit level ofthings with pricing and
visibility in it, and welaunched that project last year.
Speaker 1 (04:01):
That's incredible.
So you're always I know you,we've been friends for a long
time you're always like on theforefront of technology and
innovation and what's comingnext?
What do you see on the horizon?
That is like the most excitingfor you.
Speaker 2 (04:16):
I think the use of AI
.
It's put into processes, whichis what we're working on now
like a rep.
Is um being able to automatethings and remove people from
what I call these multiple jobsthat they've probably never
signed up for.
Um, like a leasing agent, isexpected to show you write a
(04:39):
police.
Uh, answer all these, these,all these, all these different
facets, and I think that,through AI, basically create
better humans and create betterhuman experiences.
Speaker 1 (04:53):
That's great.
And then you're you're leavingthem time, you know, to do the
other things that they can focuson and, and you know, drive the
business in in a different way,absolutely.
I want to talk about the, theCarrie and Melinda Kirby
Foundation, because I see thaton social media.
I know that you guys are makinga huge impact beyond business,
(05:16):
which I think is just soinspiring.
What inspired you to start thefoundation?
Where did that come from?
Speaker 2 (05:25):
Well, we've always
been charitable and it started
with this business.
We couldn't do it without thisbusiness and, as we tell
everybody, we touch you guys,customers, our employees, y'all
are all part of it.
So we've done a bunch of thingsthroughout the years, and local
(05:46):
things, so we decided to kindof formally form it so it would
have better, almost like its ownbusiness.
Melinda, who you know, and sheloves you, we love her too.
Speaker 1 (06:02):
And she loves you, by
the way, we love her too.
Speaker 2 (06:06):
We decided to form a
foundation so we could have
almost like a business model.
So We've been doing things withthe Kidney Foundation.
We do things with a placecalled Stark, which is a
disabled community that theyserve and have been around for
50 years doing that.
We do a thing called Hope Housefor children that have been
(06:31):
abused and they're kind of amiddle ground for them in
between we'll call it justiceand recovery, as it may have
happened to them.
So our focus is kind ofhealthcare, educational and just
humans.
You know we want to help people.
So one of the biggest thingswe've done is we've been working
(06:54):
with the Kidney Foundation forquite a while and our passion
there is.
My father was one of the firstkidney patients to ever go on
dialysis.
Many years ago he died at theearly age of 33 years old kidney
failure before things werereally perfected, including
(07:17):
dialysis.
Well, dialysis was hislife-long, so he was taken way
too early.
He was a Louisiana State Policeofficer, military veteran and
his passion was going to the FBI.
That's where he was headed, wasgoing to the FBI.
That's where it was headed.
(07:40):
So what we did about a fewyears ago is we started working
with the Kidney Foundation, wewant to do something to honor my
father and help other dialysispatients.
So, harry being the dealmaker,he is patients.
(08:04):
So, harry being the dealmaker,he is put together a little bit
of a hybrid thing.
So a lot of people don't know.
But Uber, who we call, has ahealthcare division.
It's called Uber Health HIPAAcompliant rides.
So we teamed up with Uber, theKidney Foundation, the
Ministerate and us providing thefunding, and we provide rides
statewide across the entirestate of Louisiana to dialysis
(08:26):
patients needing to get to anappointment.
It's all verified through theKidney Foundation that either
don't have another means maybethey're in an insurance gap
waiting for approval that eitherdon't have another means, maybe
they're in an insurance gapwaiting for approval.
We completed a year at the endof June and we have transported
(08:49):
over 580 patients, donesomething like 1200 rides and
we've, according to some stat,reduced hospitalizations by 40%
in providing that service.
And now this is an ongoingthing.
It has no end and we're in yeartwo.
(09:10):
We started year two.
Speaker 1 (09:12):
Wow, that is
incredible.
I've got chills.
I'm a little speechless becauseI'm hearing this for the first
time.
That's amazing, carrie and thisis all through the carrie and
melinda kirby foundation thatyou did this unbelievable.
So that is amazing.
How can we learn more aboutthat?
Where do we go?
Speaker 2 (09:32):
well, actually, the
the thing about it is we're
doing this.
Tomorrow is my father'sbirthday.
Tomorrow, a press release willbe released by us and the Kidney
Foundation with all the statsand the impact we've had and
everything, and we originallyput out a press release with
(09:53):
Uber when we launched thisventure last year.
So I have to say that, okay,that's amazing.
With Uber when we launched thisventure last year, I have to
say that that's amazing.
Speaker 1 (10:03):
What an amazing
legacy, an incredible way to
honor your dad.
With him passing at such ayoung age, that had to be just
so difficult.
This is an incredibly inspiringway to honor him.
I'm sure he's proud.
That's amazing.
Congratulations on that success.
Speaker 2 (10:20):
Thank you and again,
we couldn't do this without
everybody that supports us inthis industry.
Speaker 1 (10:27):
Yeah, yeah.
How do you view the role ofbusiness leaders giving back
into their communities, justlike you're doing?
You said that's availablestatewide in Louisiana, which is
incredible.
How do you view that as ourrole as business leaders?
I think it's critical and whatwe're doing.
You said that's availablestatewide in Louisiana, which is
incredible.
How do you view that as ourrole as business leaders?
Speaker 2 (10:39):
I think it's critical
and what we're doing with the
Kidney Foundation.
There's a kidney foundation inevery state and we wanted to
serve as a model for others intheir states or take a part of
the state and provide thatservice.
So you can reach out to me I'vealready crafted the model and
(11:01):
all the people at Uber to makethis happen.
And a little secret we'reworking on.
We're supposed to on WorldKidney Day.
We're working.
If the company doesn't gopublic, we're going to go with
the Kidney Foundation with thebell on the New York Stock
Exchange.
Speaker 1 (11:22):
Oh my gosh, I can't
wait to watch.
That's so exciting.
Speaker 2 (11:26):
Yeah, wow.
So Linda and I will be bringinga bell home.
We hope this coming year it'sin March.
Speaker 1 (11:32):
Yeah, okay.
Well, we'll be sure to followthat closely and make sure
everybody knows about that.
That's amazing.
Congratulations on that successand the impact that you're
making locally and what is sureto be nationwide, I'm sure, at
some point.
So that is unbelievable.
Thanks for sharing that.
Speaker 2 (11:51):
Thank you for asking.
I have all that information.
You're always welcome to letthe world know and serve as a
model so people will follow anddo it in other places as well.
Speaker 1 (12:06):
Yeah, absolutely.
We'll make sure to have thatinformation readily available as
well.
Now we get to see each otherevery Friday in the Multifamily
Innovation Council and I'mwondering you know you've been a
part of that since thebeginning as well how has that
experience influenced yourperspective on the way you build
(12:27):
or think about products?
Speaker 2 (12:31):
A lot.
I love you know the history ofit.
This is Patrick and I used todo a call every week just to
talk about technology andindustry.
One day I think he said whatwould it be like to have a
property company come and bringthem in and get their
perspective?
Fast forward to today, we getthose perspectives.
(12:52):
I listen, I take notes and Ilove hearing problems, because
everything that we have is builtoff of trying to solve problems
.
Speaker 1 (13:04):
Is there anything
that has surprised you about our
conversations?
Speaker 2 (13:10):
I think some of the
surprises are that a lot of
people have the same problemsthat are not being solved.
I find that surprising, some ofthe openness and honesty that
people are willing to talk aboutand say, you know, we have this
thing and it's a challenge andwe don't know how to overcome it
(13:34):
or work around it, and otherpeople chime in and say, hey, we
did this, we did that.
Just the openness and sharingof what's going on and trying to
make our industry better hasbeen really eye-opening on and
try to make our youth better hasbeen really eye-opening.
Speaker 1 (13:55):
Yeah, I actually
agree with you there on how
candid people are and how openthey are and willing to share
challenges or opportunities.
And then other people can chimein and say, oh my gosh, we've
got the same thing or we did andwe handled it, we tackled it
this way, this worked, thisdidn't.
I've been really surprisedabout that, too pleasantly
surprised, because it is such asafe space for people to share
(14:16):
and contribute and justcollaborate together.
It's been kind of awesome towatch.
Speaker 2 (14:21):
It's incredible If I
could send a message to
everybody out there come join us.
I've been around this a verylong time.
There's nothing else like thisin the industry.
There's no place like thisother than a multi-family
intervention council.
Speaker 1 (14:39):
I agree.
And for women who are wantingto get to the next level in
their careers, how would you saythat the Innovation Council
would help them do that, orwhere's the value for them there
, if they're thinking about it?
Speaker 2 (14:53):
Well, I have a ton of
women leaders in there and I
think you know, first off,they're inspiring, super
intelligent.
I think there's so much tolearn there and you get to know
your fellow members and I thinkthe tone of everything if I have
(15:13):
to take a word is to helppeople and uplift them and come
up with solutions to make us allbetter.
So I think it's a great placefor women to come in, learn,
become part of it, get to knowthese other leaders in the
industry.
Speaker 1 (15:32):
Yeah, I agree, and I
think the fact that you know we
meet so frequently and we arehaving these conversations and
we're always Patrick is so goodat always looking forward and
knowing what's on the horizon aswell there's not a lot of like
fluff for lack of a better word,right a lot of like um fluff
for lack of a better word, right?
We're actually talking aboutreal things that are happening
on a daily basis in real timeand what you know what to look
(15:53):
forward to in the future, andall of these things that are
coming at us every day.
I think it's been a great placeto collaborate on that as well
yeah, it's.
Speaker 2 (16:02):
it's really some, you
know, to these problems, some
forward thinking on solutions,because it the industry's
changing, a renter demographicis changing and you have to move
with it.
So people look at it like, well, it's real estate, how you know
technical is it?
But it's all tech in there andI think that innovation council
(16:26):
certainly is on the forefront.
Patrick, I tell him he's like aJedi or something, an AI.
He knows, he has immersedhimself in a lot of this and
really knows what's going onthere.
He's my go-to.
I need to know something AI.
I love that.
Speaker 1 (16:45):
Now I'm a member of
the awards.
Speaker 2 (16:46):
Yeah right, I like
that AI Jedi.
Speaker 1 (16:48):
Now I'm a part of the
awards.
Yeah right, I like that AI Jedi.
That'll be his new job titlehere.
Speaker 2 (16:52):
I'm going to give him
a shirt.
Ai Jedi.
Speaker 1 (16:54):
I love that.
That's awesome.
So, looking back at yourjourney, because you've been in
the industry a while, whatadvice would you give to leaders
who want to innovate but maybethey feel limited by resources
or just fear?
You know they haven't done thisbefore.
What would advice would youimpart?
Speaker 2 (17:14):
I think you need to
look at your processes.
What could you do better?
What could you do better withpeople if they weren't, you know
, enslaved by tasks that ismaybe holding them back from
doing other things and thenstart strong, pick something and
(17:35):
start there and test it andthen edge your way.
What I would like to say?
Just throw the whole place atit, do a piece at a time.
Yeah, that sounds like to sayJust throw the whole place at it
, do a piece at a time.
Speaker 1 (17:49):
Yeah, that sounds
like good advice, and if people
want to learn more from you,they want to learn more about
your philanthropy or 365 Connect, what you're doing in the
multifamily space.
As far as innovation technology, AI, what is the best way for
people to get in contact withyou?
Speaker 2 (18:05):
Well, there's two
ways.
There's 365 Connect.
We have obviously 365connectcom.
We have contact forms, emailson.
You can pick the best route toget in touch with us.
And then for our foundation, wehave a website on there.
It's basically nested inside mywebsite, which is
(18:30):
kerrycurveycom.
And then we also have a domaincalled curveyfoundation.
It's actually a domain, if itare not curveyfoundation.
Speaker 1 (18:40):
Okay, I love that.
We'll have all of those postedAgain.
Thanks for being on the podcast, kerry.
Like I said, you and Melindahave been supporting us from the
very beginning.
In fact, you and she attendedthe very first summit in 2019.
I've got pictures of youstanding up and dancing from
that summit.
Maybe we'll put those in theshow notes.
(19:00):
No, I'm just kidding, butreally appreciate the support
throughout the years and it'sbeen great to you know watch 365
, what you're working on andhave you in the innovation
council as well.
So thanks for sharing the timetoday.
Really appreciate you beinghere.
Speaker 2 (19:16):
Thank you, and the
women's summit has been a
success since the day you did it.
It was a missing piece to theindustry and we're so happy to
be part of it.
Speaker 1 (19:26):
Oh, thank you so much
.
Thanks everybody for tuning inand we.