August 1, 2024 • 33 mins
On today's episode of the Multifamily Women® Podcast, Marcia Bollinger, Senior Vice President of Apartments.com, takes us on a captivating journey through her remarkable four-decade career in the multifamily housing industry. Marcia reveals how she accidentally discovered her passion for the field right out of college and played a pivotal role in shifting apartment listings from print to digital.
This episode explores the evolution of consumer behavior and how online information empowers potential renters to make more informed decisions. Marcia's story illustrates the dynamic changes in the industry and the continuous need to adapt to meet consumer demands.
We delve into the multifaceted paths to success within the multifamily industry, with a special focus on the importance of empowerment and community. Marcia and I discuss the unique challenges women face and the invaluable support that comes from a collaborative mindset, especially highlighted during the COVID-19 pandemic.
We share personal experiences and emphasize how horizontal growth—gaining knowledge across various roles—can be just as fulfilling as vertical progression. This discussion underscores the importance of continuous learning, embracing change, and fostering a supportive network for women in multifamily leadership.
Marcia also gives us a sneak peek into the innovative developments at Apartments.com, including the integration of the build-to-rent space and Homes.com. We talk about the importance of providing detailed unit-level information to prospective renters, making their decision-making process more efficient.
Learn about the strategic efforts and forward-thinking leadership at Apartments.com, which dedicates significant resources to research and identifying emerging trends, ensuring that both consumers and industry professionals are well-supported and informed.
Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome back to another episode of the
Multifamily Women's Podcast.
We are so excited to haveMarsha Bollinger, senior Vice
President of Apartmentscom, herewith us today.
Marsha, it's so good to see you.
Speaker 2 (00:13):
Thank you for having me.
As always, it's a pleasure withthis group of fabulous, smart
people to share some insight andtalk about what's going on in
the multifamily industry.
Speaker 1 (00:23):
Yeah, we're so excited, and so tell us a little
bit about yourself.
I know a lot of people alreadyknow you, but tell us about your
career, where you started andhow you got into multifamily.
Speaker 2 (00:33):
Oh, gosh, you know I love that question, thank you,
it's always interesting and Iask a lot of people that same
question.
It seems like almost everybodythat's in multifamily didn't
really plan on that in theirlife.
You know.
They thought who knows what I'mgoing to be, or I tried
something else.
But once I landed inmultifamily I ended up sticking
(00:55):
with it and staying there andit's kind of one of those things
where you think, well, what'sthe bottom line, what does it
boil down to?
And I always say you know, wehouse people, we house Americans
, we provide housing, which iskind of one of the things
everybody needs, right?
You got to have food, you gotto have a place to sleep.
(01:17):
So I got into multifamily veryyoung.
I've been in this business, as Isay, this fun and amazing
business, over four decades, so40 years.
I got into it right out ofcollege and was one of those
people who said, okay, I need ajob.
(01:37):
I got my degree, what am Igoing to do?
And I went to work for aproperty management company that
built properties and leasedthem up and then sometimes kept
them, sometimes sold them.
That has remained kind of thesame in our industry.
When I was really young, I wasapproached to come up with a way
(01:58):
to try to connect an apartmentcommunity with a consumer Like
how can we get information outthere to consumers to rent our
apartments and went to work backin the day for a publication it
was apartment guide and we juststarted putting them all across
(02:19):
the country.
We started in the central partof the United States in the 90s
and put these publications outthat consumers would pick up and
look up information about theirliving situation.
You know, what do I want tohave?
What's important to me?
Do I have a pet?
Do I need to be close to work?
And it has evolved through theyears to more of a digital basis
(02:43):
, to more of a digital basis,and I was actually part of the
very first internet listingservice in the United States.
Wow, moving, yeah, content andinformation to what was called
in the 90s.
Let's put our information aboutthese apartment communities on
this thing called the World WideWeb.
(03:04):
Right, we don't really knowwhat it is, but people are
talking about it and they'regoing there for information.
We want to put apartmentinformation on this World Wide
Web and literally we sat downaround the table and said what
should we put on there?
Like you know driving directionsto get there, information about
(03:25):
our floor plans, what are ouroffice hours, what's a little
bit about our community.
Back in the day we called itthe romance paragraph, but it
was what do we have that'sdifferent or what do we do at
this property that is maybedifferent than one two miles
down the road?
So we basically put all thatinformation on the web and it
(03:46):
was with a company that I had agreat running career in print
and publications and then wentto what was movecom.
Back in the day it was calledan apartment Spring Street home
store.
We had a lot of different namesback back then.
We could change stuff a lot.
It didn't affect.
Yeah, back then we could changestuff a lot.
It didn't affect, yeah, but westarted this internet listing
(04:19):
service and literally putcontent up on the web and
learned how to monitor it,learned how to change it,
learned how to get it outStar,which is apartmentscom, after
having, I think, 14 years atApartment Finder, where we had
print and we had digital and weworked both of them in tandem so
(04:39):
that we could, you know,improve the way and the
methodologies that we sharecontent with consumers and then
just to share at apartmentscom.
We've taken it to many, manylevels and it's been quite a
journey.
A lot of times people ask well,how in the world did all this
start?
(05:00):
How did we really get startedmaking sure that a consumer knew
information about our property?
And it was.
It was literally a group ofpeople who had a passion for it
and an interest in that journey.
And just to share a little bitmore about apartmentscom and why
, I feel like you know the 15years.
(05:21):
Well, let's see 2015.
Yeah, it's been 10 years.
Oh my gosh.
When they came in, they saidlet's move it to a whole nother
level.
We want to really studyconsumer behavior.
We want to do these sessionswhere we sit around a table with
(05:41):
some on-site managers and askthem what really helps you get a
prospect from walking in thedoor to actually leasing an
apartment.
And I would say one of thebiggest things that has made a
difference is keeping up withthe consumer demand of what they
want.
Keeping up with the consumerdemand of what they want make it
(06:04):
easier for them to getinformation about a property and
they will in fact go there andlease.
And I'll share kind of aninteresting fact that I've seen
(06:31):
through the years is reallytrying to change and facet the
information that's on the webwhere a consumer can actually
grab it, look at it, figure itout and go.
And the fact is, in the day,back in the day, 20 years ago, a
consumer might look at 5, 10,15 properties before making a
buying decision.
Now that has narrowed down toone, maybe two.
They'll look at one or twobecause they've already looked
(06:53):
at all the information and theyknow what they want in the place
that they live.
They know if they have a cat ora dog right, do I have a pet?
Do I want my car in a garage?
Do I need a stainless steelsink?
Am I going to go to the pool?
And they really kind of helppre-qualify themselves on their
(07:13):
journey of looking forinformation about an apartment
community.
And it's actually been betterright for our on-site teams
because they don't have to workas much at sifting through the
prospects.
Now they can focus on their ownresident retention, their own
customer service and things likethat.
(07:33):
But that's one of the things Iwanted to make sure and share
today, because it's one of thosethings that really is totally
different than it was 20 yearsago.
Speaker 1 (07:42):
Yeah, and that's so awesome, and I feel like having
been one of the first to reallythink about how do we market on
the web, right, I feel likethat's put you in a space where
you can be on the forefront ofanticipating what's next, which
is really awesome.
It sounds like you've beendoing that for apartmentscom.
Speaker 2 (08:03):
Oh for sure, and it comes from well.
I'll say two places.
A, we've got to do whatconsumer demand is, what the
human person, the people do, butthen the technology that has to
go in underneath it.
We have to build it so theywill show up right.
You have to build what theywant to see, so the technology
(08:24):
goes in tandem with what youknow the person, the human
demand is.
We've got to make sure thetechnology can merge in and fit
so it takes well, it takes avillage.
One of my favorite sayings inmultifamily is it takes all
facets of areas of expertise toreally make it a successful
(08:45):
experience.
Speaker 1 (08:47):
Absolutely.
And what is Apartmentscomworking on for that future
forward kind of thinking,innovative space that you're
excited about?
Speaker 2 (08:57):
Well, there's several things, a couple of things that
I will say have evolved overthe last oh I don't know 18
months to two years is thatthere's, and we know this and
we've worked towards it.
But there's different types ofapartment living in the world
today, and I want to start withthe fact that nine years ago we
(09:19):
had Jeff Goldblum, who's knownas Brad Bellflower, on our
industry, but we had him come inand take information about
living in an apartment, whetheryou're a student or you're a
senior, or you're a youngmarried couple or you're a
family with kids.
He's gone out to the world andwe've kept him around now every
(09:40):
year after year.
He originally was just going tocome in for a year, but he said
I love these apartment people.
You're all so nice and youhouse Americans and you make it
kind of cool to live in anapartment.
So he stuck it out with us andsaid, yeah, let's, let's
continue to to show what haschanged and what has evolved
(10:00):
over time.
And it's really kind of takenour entire apartment industry
from you know, just the plane,whatever, to it's a lifestyle by
choice or it is.
You know, it could be a fulllife circle.
You start when you're incollege, then you get your first
job.
You move up to a one bedroomand then you have a family and a
(10:23):
pet, you may get a two bedroomjob.
You move up to a one bedroomand then you have a family and a
pet, you may get a two bedroomand maybe you go into home
buying.
You come back when you're asenior to multifamily living.
So it's this life cycle and Ifeel like the credibility factor
of living in an apartment hasrisen substantially due to how
we market it and how he handlesit.
(10:43):
So I put that as one thing inthere that I will say is
commanding change and stuff thatwe all have to keep up with.
Yes, other thing is, I think,just to hats off to the onsite
teams in America.
They really drive the financialhealth of all of our industry
(11:05):
because if they can get a hat ona bed, so to speak, they get
that rent roll going.
Then everybody gets paid, asthat's why I put it in there,
they are really the financialhealth of our business because
owners and managers get paid,asset managers get paid, the
bank and financial institutionsget paid, on-site teams, the
(11:25):
management companies,headquarters, supplier partners
and if there's success at thatvery first point in our industry
, then it really helps for thebetterment of the entire
multifamily business.
Speaker 1 (11:41):
Yeah, we talk about that a lot here at Multifamily
Leadership.
We talk about the importance ofthat sales role, that on-site
team, as being the front runners.
You know the face of everythingthat kicks off exactly what you
just said.
So I love that you see that andyou see the benefit for that
group as well.
So being as successful asyou've been in your career for
(12:03):
that group and for any groupreally of our listeners what is
some advice that you have forwomen who are trying to escalate
their career or grow in thisindustry?
What would you say would be thebest advice you could give them
?
Speaker 2 (12:17):
I'd love that question too.
You know there's a couple ofthings I'm a big believer in.
There's more than one way toget at any result, so it used to
be.
There's more than one way toskin a cat, but it's that
there's multiple ways orjourneys or methodologies that
people use, or step-by-steps,day-by-day, and as long as it
(12:41):
gets you what you need in yourcareer or your day-to-day job, I
think that's good.
So I love the fact that there'smultiple kind of journeys that
different people can take andstill reach success, because
everybody's got a differentstory and it feels like since
COVID it's become more and moreapparent.
(13:01):
Everybody's got their own wayto do things.
Everybody's got a differentstory to tell.
Everybody has a differentchallenge.
So that's one of the thingsthat I think is important.
I also believe it takes avillage that it takes multiple
people to get a job done, notonly at the property level, but
(13:22):
every level of multifamily.
One person we're not a one manteam right, it takes multiple
people.
So I say be open to the factthat there are many different
strategies to get something done, and you have to open up your
mind to new ways, especially inthe world today.
(13:43):
We don't do it the same way wedid it 10, 15, 20 years ago.
So you know, stick to the fight.
Even if you don't like the waysomething's going on right now,
stick to the fight.
It's going to change.
And be open to adapting tochanges on the fly, because you
can be in the business a long,long time and still learn new
(14:04):
things.
I love it that almost everybodyI know now all the
conversations are leading tochange.
And how can we adapt to thechanges?
How can we just turn on a dimewith all this crazy new stuff
that's going on in our business?
And I think if you're open toit and you're not, you know,
(14:25):
intimidated or scared of it, butyou're more embracing, so to
speak, of that, I think thatthat's really some good advice
as well.
Speaker 1 (14:33):
I think that's really good advice and I think one of
the reasons people stay inmultifamily for so long is that
adaptability I feel like a lotof us that's been my journey
personally too is how, you know,we've tried the management side
, We've tried the supplier side,We've kind of dabbled in all
the different spaces and we seewhere we fit, and the fact that
our industry really allows forthat and you know, I've never
(14:55):
burned a bridge along the way.
Everybody's been completelythrilled to see that I've found
my space.
And, you know, I just think theway that we all support each
other, regardless of where weend up, I think that's why
people stay in this industry.
Speaker 2 (15:09):
No, you're right, and it's been a passion of mine,
I'd say for probably 20 years,of helping other women in our
industry with whatever journeythey're on, and so much so that
I speak to it, I talk about it.
I'll help host a breakfast or aluncheon or moderate a panel on
women in the business, mostlyjust to help build their
(15:32):
confidence and build theirrepertoire of take all these
experiences you have, take thepositive of two or three of them
and use it every day, executeon it every day and don't be
afraid of it, because I mean,this is a scary industry
sometimes.
You know, we house people.
A lot goes on at the property.
Go ahead and pound on in there,go after it, go get it and
(15:57):
don't sit back.
And there's several women inthis industry who have gotten
this same thought process is howcan we help other people now
that we've taken the journey?
How do we help others come upthat same ladder and feel
comfortable?
Or even if you're notcomfortable one day, that's okay
.
You're learning something.
(16:18):
And one of the things I alwaystell women in this business is
there's certain things we do togrow vertically, and we do it,
and we we've all been there tohelp each other.
But also it may be a time inyour career where you're you're
bolting on information orknowledge horizontally.
(16:40):
Maybe you're, you know, tryingsomething different and it's
it's's not up the ladder, it'sexpanding horizontally to put
knowledge into your head,knowledge into your experience,
bank um information andknowledge into what you know or
what you can present to somebody.
And when it goes that way, thenif you're in a stall moment or
(17:04):
you're in a challenging time,don't worry, just bolt on
whatever knowledge you can getor garner from an experience,
and then in the end you don'tforget it, you remember it and
you can reach back and go oh, Iremember one time that I was
really challenged or scared orhad a situation that happened,
and I remember that somebody onthe stage said oh, don't worry
(17:27):
about that, this too shall passright, this is going to go on,
this is going to move.
So, and I think it's hard on ussometimes as women, because
we're we're fixers, we want tofix everything, we want to make
sure everything is done right ontime, right, right for that day
, and sometimes it might justtake a little longer, and that's
okay.
Speaker 1 (17:49):
I think that's really smart advice and I think you're
exactly right that we pull fromthe experiences that we get and
I've had the exact same.
So I was smiling when you saidthat, because I'm like that's
absolutely my experience.
I spent some time in HR, Ispent some time in training, I
spent some time in HR, I spentsome time in training, I spent
some time on site, and havingthat very well-rounded
experience has served me so wellin my career.
(18:11):
What felt like I was flailingat the time a little was
actually the most integral partof my career, because I learned
every aspect to be able to pullthat information and say, okay,
now I can really do my job, youknow information and say, okay,
now I can really do my job.
Speaker 2 (18:28):
You know, yes, no, I love it, and thanks for being
open that I think that one ofthe things of helping each other
is when we're able to be openand honest about it or admit it.
Other people will swoop in andsay, you know, let me help you
with that, because I'veexperienced the same thing and
it's one of the reasons I lovemultifamily leadership for women
in this whole group, because itis women helping women.
Women helping each other feelmore confident, women helping
(18:52):
each other take the next step orstay on the same playing field
a minute and then plan for yourfuture.
It's I always say, and I loveCarrie and Patrick, and they
offer this opportunity for us toget together and be able to
share in what I call a safeenvironment.
(19:13):
Right, you can come there andyou can talk to people about
something that may have happenedto you, and two out of three of
them will say, oh, same thingshappened to me and here's what I
did, and you're like good, yes,and it feels like this group of
women.
Not only are we learning fromeach other, but we're sharing
our knowledge with each other.
Right, it feels good when youhear from somebody oh my gosh,
(19:37):
they've been through the samething and this is what they did
and it worked.
Or you're sitting there and Ican remember last year learning
two or three new things frompeople that I'd never even heard
of and I thought, oh, I lovethe fact that this person just
shared how they got into beingin multifamily but also starting
(20:00):
to get into politics, I think,was the topic and I went, wow,
everybody's learning somethinghere, even some of the crew
that's been around for many,many years.
So that's you know.
I always put that shout out onthis multifamily women's group
because it fills you upknowledge-wise and multifamily,
(20:21):
but also personally andinternally, it gives you some
confidence or experience orexposure to things that you
might not get at other places.
So it's always a must attendright, must attend the women's
event every year.
Speaker 1 (20:40):
Well, thank you for being such a supporter, and how
many years have you been goingto the Women's Summit?
Speaker 2 (20:45):
Every year.
I think I missed the first yearso I didn't know about it.
But even when it was small andit was a small group of women, I
can remember we get all of usin one photo.
Was this big?
Now our photos is big right,yeah, but it's always been an
experience of and I just go backto that twofold, professionally
(21:10):
and personally, and you don'talways get that and that I think
, especially in the world todaywith how many crazy things are
going on, it's kind of good tofill up your own personal cup
too.
Right, I want to.
I want to feel a little bitabout not so much balance, but
how do I continue to add thingson a personal scale while I
(21:32):
continue to develop my, mycareer set and my skill set?
Speaker 1 (21:37):
Right, and those connections that you talk about.
I've heard that from a lot ofattendees that have come on and
told us this exact same story.
They're like I've developed mygo-to connections for every
single thing I might need helpwith in my career, in my
personal life.
These connections are you know,you just can't get that in a
lot of different spaces, and Ilove how.
(21:58):
I love how multifamily women wedo it a little differently,
where everybody is in a roomtogether.
There's not a trade show.
Where you're over here, we'reover here.
You know everybody's anattendee, everybody's equal.
We're all innovating together.
It's just.
It's such a healthy space forwomen to, just like you said, be
themselves.
Speaker 2 (22:16):
It's just, it's such a healthy space for women to
just, like you said, bethemselves.
Yes, no for sure, and I did.
I wanted to circle back on acouple of other things, just to
capture it, on what things aregoing on at apartmentscom that
are new, because one of thenewest, latest and greatest,
well, there's a couple of things.
So the build to rent space isin our world, a build to rent
space is in our world, and then,you know, leasing in a single
(22:46):
unit or like homescom is ournewest venture out there and
there's a rental component ofhomescom.
So if people want to rent adifferent type of property,
because the world has expanded,there's a lot of different
things out there.
Because the world has expanded,there's a lot of different
things out there we CoStar, ourparent company, has put forth a
lot of energy and effort andmillions and millions and
millions of dollars around thehome space in real estate and
(23:10):
it's been quite a greatexperience for us and we are
making sure that if you're oneof our customers, you're also
going to get some exposure onhomescom and people go oh, you
know, some homes are for sale,some are, some are for rent.
So putting you know content isking in the in the Google world.
(23:32):
So content is king and I'm just.
I'm always proud of how ourcompany approaches something
like this and make sure thatit's for the good of the world
or the good of consumers or thegood of people.
And our latest homescominitiative has just taken off
rocket fire to help consumersout there, so I didn't want to
(23:53):
forget that.
Part other thing is yeah, theother big thing is and our ceo
is brilliant he makes sure thatwe do a lot of surveys and
research studies to get it rightand one of the more recent
things has been around what theconsumer wants on unit level
(24:14):
details.
So I want to live with thisproperty because I like their
pool, I like the garage orwhatever, but the unit level
details like what's the viewfrom my unit or is there
connectivity in the unit?
Is there specific things on acorner unit versus a non-corner?
And we're really on the hustlehustling to get more unit level
(24:35):
information out there forconsumers or your prospects that
are looking, and it has beenextremely dynamic, fast moving
and really put, I think, help orassistance to the onsite people
because the consumer gets moreof that information online on
apartmentscom.
(24:55):
They don't have to spend asmuch time looking out, amongst
other things, that when theyactually get to that property
they're like no, I know I wantthe unit on the third floor, if
I can, that unit that'savailable in the left corner.
It's been brilliant, it's beengreat.
It's a lot of work, right,we're all out there working to
(25:16):
make things better.
But those are a couple of thingsthat I'll just share, that we
see and that we've spent, youknow, a lot of money to research
, to know what our industry islooking at next.
And you know you don't want totake a wild shot, guess at it.
You kind of want to know.
So I give huge kudos to ourleadership and our organization.
(25:37):
Our president, our CEO, oursenior VPs Everybody's always
hunkered down trying to say whatshould we really spend time and
money on this year, Like whatmakes a difference and what will
help our customer.
So I'm just putting that inthere.
Speaker 1 (25:54):
I think it's.
I think it's brilliant, both ofthose.
I'm sitting here again smilingbecause I'm like there's that
forward thinking again, becauseI've worked in the world of
marketing.
Floor plans are that whenanybody mentions it, your head
just kind of like your anxietylevels spike a little.
I know how much work it is toget access to that unit level
(26:14):
information, so I can't evenimagine how much work you are
doing and I just think it'sreally incredible because not a
lot of people are willing to putin that work.
So one, I commend you on that.
Secondly, the homescom isreally interesting too, because
I've spent some time in singlefamily and multifamily and the
lines are getting a littleblurrier, especially with those
(26:36):
kind of hybrid product types,stuff like that.
So I feel like having a productlike Apartmentscom, like what
you guys are working on, I thinkit's really smart because when
those lines get a little blurry,you offer both services right.
Speaker 2 (26:53):
Right, absolutely yes , and to help, so it makes the
process easier.
And you know in and I love it,because I've been in the space
(27:19):
my whole life Almost my entirecareer has been spent finding
ways to connect a consumer or aprospect or a renter to their
next home and with that kind ofa journey and a whole lifetime
of it, I've seen it come a long,long ways.
But the future, yes, definitelyis going to take more strategy,
(27:41):
more, I will say, finesse,because people are more
demanding.
I need it, I need it now, Iwant it the way I want it.
It's got to be right, not onlyfor the consumer but our on-site
teams.
They're busy now handling theirrenewals and their customers
and they have more clientservicing, resident servicing,
(28:04):
places to spend their time, andbeing a part of being able to
help those onsite teams acrossAmerica has been very rewarding,
not only personally but to manyof my friends and people out
there, because we work togetherright.
It's like it takes a village asa matter of fact I'll share.
(28:24):
There's a hashtag apartmentteams day.
During COVID, you know wheneverything was going on, we said
we've got to honor these onsiteteams.
In America we have hot dog dayand root beer float day and
chocolate chip cookie day.
We need apartment on-site teamsday and a group of us went
together and got a charterthrough the National Apartment
(28:46):
Association, which is ourgoverning body, and we have
apartment on-site teams dayevery year in August now and
it's to say thank you toapartments who have on-site
teams that work hard everysingle day to make sure that
their residents have a goodplace to live.
And you know to play, you knowthey work live and play all in
(29:08):
the same place.
So once a year, on-site teamsday and it's an honor that I was
able to work with a group ofpeople to make that happen and
kind of one of those feather inthe cap things for me, because
at the time we didn't know whatwe were dealing with with COVID,
right, but we embraced it andsaid, no, we need to do this for
(29:30):
our on-site team stay.
So I'll put that up there as agood chalk mark for many, many
people in this industry who havehelped to make a difference
with it.
Speaker 1 (29:40):
I love that so much and the appreciation for anyone
on site.
You know they do so much on adaily basis and I think having
the eyes and having come from onsite you certainly have you
know eyes into what that lookslike for me especially, so I
think that's really awesome thatyou did that for everyone.
And so where can people findout more about apartmentscom,
(30:05):
about CoStar, and how would youlike our audience to reach out?
Speaker 2 (30:10):
Sure, I mean go to apartmentscom.
It's got it's a great URL.
You can get on there and lookat different things, different
ideas.
People use it to look for anapartment, but people in our
industry also use it to get newideas themselves.
And you can always reach me,marcia bollinger, m bollinger,
(30:35):
b-o-l-l-i-n-g-e R at CoStarcom,and I'm one of those open book
people who say come on, ifyou've got a question, you need
something, shoot me a note, I'llping you back or connect you
with somebody who can help you.
That's one of the things that Iwould say.
Some of the more tenured peoplein our business almost
(30:58):
everybody's willing to try tohelp someone who has a question.
Connect them with the rightperson.
If I can't answer, I'll getsomebody that can help you.
So please, yes, always feelfree to reach out.
And I'm on LinkedIn.
It's Marsha Bollinger at MarshaBollinger on LinkedIn too.
Speaker 1 (31:17):
Amazing.
Well, I'm sure a lot of peopleare going to hit you up for
mentorship or connection.
Absolutely yeah.
Speaker 2 (31:24):
Amazing Now that we have our iPhones I mean right,
every day we're on our iPhonesand I carry it with me
everywhere.
So if somebody needs somethingevening or night or weekend, if
I'm checking it a couple oftimes, I don't mind shooting you
a note or pinging you back.
So Amazing.
Speaker 1 (31:40):
Well, thank you so much for the conversation today.
You really are just aninspiration to women and I know
the summit's coming up aroundthe corner and we're just you're
going to be on stage, which isexciting, so everybody who's
coming, and you know we're justso excited to have you there.
So, and thank you again.
Thank you again for joining ustoday.
Speaker 2 (32:02):
You are welcome, lauren.
It's been a pleasure to visitwith you a little bit.
You have such a good energy andspirit yourself.
I love it.
Another great, smart lady inour business helping other
people and you know, together weall achieve more.
I always I'm still a bigbeliever in that that there's so
many things that we can helpeach other do If we stick to the
(32:25):
fight.
You know, just hang in thereand stick to it.
But thank you for having metoday and letting me share a few
things, always happy to do itand make sure that this
multifamily industry of ours isin the best condition that it
can be.
So thanks again for having me.
Speaker 1 (32:43):
Absolutely.
Thank you so much, and to ourlisteners, thank you again.
Reach out to Marsha.
She's amazing and we will seeher on stage at the summit.
And if you haven't gotten yourtickets yet, visit
multifamilywomencom.
You can get your tickets forthe summit and we will see you
on.
Welcome back to another episode of the
Multifamily Women's Podcast.
We are so excited to haveMarsha Bollinger, senior Vice
President of Apartmentscom, herewith us today.
Marsha, it's so good to see you.
Speaker 2 (00:13):
Thank you for having me.
As always, it's a pleasure withthis group of fabulous, smart
people to share some insight andtalk about what's going on in
the multifamily industry.
Speaker 1 (00:23):
Yeah, we're so excited, and so tell us a little
bit about yourself.
I know a lot of people alreadyknow you, but tell us about your
career, where you started andhow you got into multifamily.
Speaker 2 (00:33):
Oh, gosh, you know I love that question, thank you,
it's always interesting and Iask a lot of people that same
question.
It seems like almost everybodythat's in multifamily didn't
really plan on that in theirlife.
You know.
They thought who knows what I'mgoing to be, or I tried
something else.
But once I landed inmultifamily I ended up sticking
(00:55):
with it and staying there andit's kind of one of those things
where you think, well, what'sthe bottom line, what does it
boil down to?
And I always say you know, wehouse people, we house Americans
, we provide housing, which iskind of one of the things
everybody needs, right?
You got to have food, you gotto have a place to sleep.
(01:17):
So I got into multifamily veryyoung.
I've been in this business, as Isay, this fun and amazing
business, over four decades, so40 years.
I got into it right out ofcollege and was one of those
people who said, okay, I need ajob.
(01:37):
I got my degree, what am Igoing to do?
And I went to work for aproperty management company that
built properties and leasedthem up and then sometimes kept
them, sometimes sold them.
That has remained kind of thesame in our industry.
When I was really young, I wasapproached to come up with a way
(01:58):
to try to connect an apartmentcommunity with a consumer Like
how can we get information outthere to consumers to rent our
apartments and went to work backin the day for a publication it
was apartment guide and we juststarted putting them all across
(02:19):
the country.
We started in the central partof the United States in the 90s
and put these publications outthat consumers would pick up and
look up information about theirliving situation.
You know, what do I want tohave?
What's important to me?
Do I have a pet?
Do I need to be close to work?
And it has evolved through theyears to more of a digital basis
(02:43):
, to more of a digital basis,and I was actually part of the
very first internet listingservice in the United States.
Wow, moving, yeah, content andinformation to what was called
in the 90s.
Let's put our information aboutthese apartment communities on
this thing called the World WideWeb.
(03:04):
Right, we don't really knowwhat it is, but people are
talking about it and they'regoing there for information.
We want to put apartmentinformation on this World Wide
Web and literally we sat downaround the table and said what
should we put on there?
Like you know driving directionsto get there, information about
(03:25):
our floor plans, what are ouroffice hours, what's a little
bit about our community.
Back in the day we called itthe romance paragraph, but it
was what do we have that'sdifferent or what do we do at
this property that is maybedifferent than one two miles
down the road?
So we basically put all thatinformation on the web and it
(03:46):
was with a company that I had agreat running career in print
and publications and then wentto what was movecom.
Back in the day it was calledan apartment Spring Street home
store.
We had a lot of different namesback back then.
We could change stuff a lot.
It didn't affect.
Yeah, back then we could changestuff a lot.
It didn't affect, yeah, but westarted this internet listing
(04:19):
service and literally putcontent up on the web and
learned how to monitor it,learned how to change it,
learned how to get it outStar,which is apartmentscom, after
having, I think, 14 years atApartment Finder, where we had
print and we had digital and weworked both of them in tandem so
(04:39):
that we could, you know,improve the way and the
methodologies that we sharecontent with consumers and then
just to share at apartmentscom.
We've taken it to many, manylevels and it's been quite a
journey.
A lot of times people ask well,how in the world did all this
start?
(05:00):
How did we really get startedmaking sure that a consumer knew
information about our property?
And it was.
It was literally a group ofpeople who had a passion for it
and an interest in that journey.
And just to share a little bitmore about apartmentscom and why
, I feel like you know the 15years.
(05:21):
Well, let's see 2015.
Yeah, it's been 10 years.
Oh my gosh.
When they came in, they saidlet's move it to a whole nother
level.
We want to really studyconsumer behavior.
We want to do these sessionswhere we sit around a table with
(05:41):
some on-site managers and askthem what really helps you get a
prospect from walking in thedoor to actually leasing an
apartment.
And I would say one of thebiggest things that has made a
difference is keeping up withthe consumer demand of what they
want.
Keeping up with the consumerdemand of what they want make it
(06:04):
easier for them to getinformation about a property and
they will in fact go there andlease.
And I'll share kind of aninteresting fact that I've seen
(06:31):
through the years is reallytrying to change and facet the
information that's on the webwhere a consumer can actually
grab it, look at it, figure itout and go.
And the fact is, in the day,back in the day, 20 years ago, a
consumer might look at 5, 10,15 properties before making a
buying decision.
Now that has narrowed down toone, maybe two.
They'll look at one or twobecause they've already looked
(06:53):
at all the information and theyknow what they want in the place
that they live.
They know if they have a cat ora dog right, do I have a pet?
Do I want my car in a garage?
Do I need a stainless steelsink?
Am I going to go to the pool?
And they really kind of helppre-qualify themselves on their
(07:13):
journey of looking forinformation about an apartment
community.
And it's actually been betterright for our on-site teams
because they don't have to workas much at sifting through the
prospects.
Now they can focus on their ownresident retention, their own
customer service and things likethat.
(07:33):
But that's one of the things Iwanted to make sure and share
today, because it's one of thosethings that really is totally
different than it was 20 yearsago.
Speaker 1 (07:42):
Yeah, and that's so awesome, and I feel like having
been one of the first to reallythink about how do we market on
the web, right, I feel likethat's put you in a space where
you can be on the forefront ofanticipating what's next, which
is really awesome.
It sounds like you've beendoing that for apartmentscom.
Speaker 2 (08:03):
Oh for sure, and it comes from well.
I'll say two places.
A, we've got to do whatconsumer demand is, what the
human person, the people do, butthen the technology that has to
go in underneath it.
We have to build it so theywill show up right.
You have to build what theywant to see, so the technology
(08:24):
goes in tandem with what youknow the person, the human
demand is.
We've got to make sure thetechnology can merge in and fit
so it takes well, it takes avillage.
One of my favorite sayings inmultifamily is it takes all
facets of areas of expertise toreally make it a successful
(08:45):
experience.
Speaker 1 (08:47):
Absolutely.
And what is Apartmentscomworking on for that future
forward kind of thinking,innovative space that you're
excited about?
Speaker 2 (08:57):
Well, there's several things, a couple of things that
I will say have evolved overthe last oh I don't know 18
months to two years is thatthere's, and we know this and
we've worked towards it.
But there's different types ofapartment living in the world
today, and I want to start withthe fact that nine years ago we
(09:19):
had Jeff Goldblum, who's knownas Brad Bellflower, on our
industry, but we had him come inand take information about
living in an apartment, whetheryou're a student or you're a
senior, or you're a youngmarried couple or you're a
family with kids.
He's gone out to the world andwe've kept him around now every
(09:40):
year after year.
He originally was just going tocome in for a year, but he said
I love these apartment people.
You're all so nice and youhouse Americans and you make it
kind of cool to live in anapartment.
So he stuck it out with us andsaid, yeah, let's, let's
continue to to show what haschanged and what has evolved
(10:00):
over time.
And it's really kind of takenour entire apartment industry
from you know, just the plane,whatever, to it's a lifestyle by
choice or it is.
You know, it could be a fulllife circle.
You start when you're incollege, then you get your first
job.
You move up to a one bedroomand then you have a family and a
(10:23):
pet, you may get a two bedroomjob.
You move up to a one bedroomand then you have a family and a
pet, you may get a two bedroomand maybe you go into home
buying.
You come back when you're asenior to multifamily living.
So it's this life cycle and Ifeel like the credibility factor
of living in an apartment hasrisen substantially due to how
we market it and how he handlesit.
(10:43):
So I put that as one thing inthere that I will say is
commanding change and stuff thatwe all have to keep up with.
Yes, other thing is, I think,just to hats off to the onsite
teams in America.
They really drive the financialhealth of all of our industry
(11:05):
because if they can get a hat ona bed, so to speak, they get
that rent roll going.
Then everybody gets paid, asthat's why I put it in there,
they are really the financialhealth of our business because
owners and managers get paid,asset managers get paid, the
bank and financial institutionsget paid, on-site teams, the
(11:25):
management companies,headquarters, supplier partners
and if there's success at thatvery first point in our industry
, then it really helps for thebetterment of the entire
multifamily business.
Speaker 1 (11:41):
Yeah, we talk about that a lot here at Multifamily
Leadership.
We talk about the importance ofthat sales role, that on-site
team, as being the front runners.
You know the face of everythingthat kicks off exactly what you
just said.
So I love that you see that andyou see the benefit for that
group as well.
So being as successful asyou've been in your career for
(12:03):
that group and for any groupreally of our listeners what is
some advice that you have forwomen who are trying to escalate
their career or grow in thisindustry?
What would you say would be thebest advice you could give them
?
Speaker 2 (12:17):
I'd love that question too.
You know there's a couple ofthings I'm a big believer in.
There's more than one way toget at any result, so it used to
be.
There's more than one way toskin a cat, but it's that
there's multiple ways orjourneys or methodologies that
people use, or step-by-steps,day-by-day, and as long as it
(12:41):
gets you what you need in yourcareer or your day-to-day job, I
think that's good.
So I love the fact that there'smultiple kind of journeys that
different people can take andstill reach success, because
everybody's got a differentstory and it feels like since
COVID it's become more and moreapparent.
(13:01):
Everybody's got their own wayto do things.
Everybody's got a differentstory to tell.
Everybody has a differentchallenge.
So that's one of the thingsthat I think is important.
I also believe it takes avillage that it takes multiple
people to get a job done, notonly at the property level, but
(13:22):
every level of multifamily.
One person we're not a one manteam right, it takes multiple
people.
So I say be open to the factthat there are many different
strategies to get something done, and you have to open up your
mind to new ways, especially inthe world today.
(13:43):
We don't do it the same way wedid it 10, 15, 20 years ago.
So you know, stick to the fight.
Even if you don't like the waysomething's going on right now,
stick to the fight.
It's going to change.
And be open to adapting tochanges on the fly, because you
can be in the business a long,long time and still learn new
(14:04):
things.
I love it that almost everybodyI know now all the
conversations are leading tochange.
And how can we adapt to thechanges?
How can we just turn on a dimewith all this crazy new stuff
that's going on in our business?
And I think if you're open toit and you're not, you know,
(14:25):
intimidated or scared of it, butyou're more embracing, so to
speak, of that, I think thatthat's really some good advice
as well.
Speaker 1 (14:33):
I think that's really good advice and I think one of
the reasons people stay inmultifamily for so long is that
adaptability I feel like a lotof us that's been my journey
personally too is how, you know,we've tried the management side
, We've tried the supplier side,We've kind of dabbled in all
the different spaces and we seewhere we fit, and the fact that
our industry really allows forthat and you know, I've never
(14:55):
burned a bridge along the way.
Everybody's been completelythrilled to see that I've found
my space.
And, you know, I just think theway that we all support each
other, regardless of where weend up, I think that's why
people stay in this industry.
Speaker 2 (15:09):
No, you're right, and it's been a passion of mine,
I'd say for probably 20 years,of helping other women in our
industry with whatever journeythey're on, and so much so that
I speak to it, I talk about it.
I'll help host a breakfast or aluncheon or moderate a panel on
women in the business, mostlyjust to help build their
(15:32):
confidence and build theirrepertoire of take all these
experiences you have, take thepositive of two or three of them
and use it every day, executeon it every day and don't be
afraid of it, because I mean,this is a scary industry
sometimes.
You know, we house people.
A lot goes on at the property.
Go ahead and pound on in there,go after it, go get it and
(15:57):
don't sit back.
And there's several women inthis industry who have gotten
this same thought process is howcan we help other people now
that we've taken the journey?
How do we help others come upthat same ladder and feel
comfortable?
Or even if you're notcomfortable one day, that's okay
.
You're learning something.
(16:18):
And one of the things I alwaystell women in this business is
there's certain things we do togrow vertically, and we do it,
and we we've all been there tohelp each other.
But also it may be a time inyour career where you're you're
bolting on information orknowledge horizontally.
(16:40):
Maybe you're, you know, tryingsomething different and it's
it's's not up the ladder, it'sexpanding horizontally to put
knowledge into your head,knowledge into your experience,
bank um information andknowledge into what you know or
what you can present to somebody.
And when it goes that way, thenif you're in a stall moment or
(17:04):
you're in a challenging time,don't worry, just bolt on
whatever knowledge you can getor garner from an experience,
and then in the end you don'tforget it, you remember it and
you can reach back and go oh, Iremember one time that I was
really challenged or scared orhad a situation that happened,
and I remember that somebody onthe stage said oh, don't worry
(17:27):
about that, this too shall passright, this is going to go on,
this is going to move.
So, and I think it's hard on ussometimes as women, because
we're we're fixers, we want tofix everything, we want to make
sure everything is done right ontime, right, right for that day
, and sometimes it might justtake a little longer, and that's
okay.
Speaker 1 (17:49):
I think that's really smart advice and I think you're
exactly right that we pull fromthe experiences that we get and
I've had the exact same.
So I was smiling when you saidthat, because I'm like that's
absolutely my experience.
I spent some time in HR, Ispent some time in training, I
spent some time in HR, I spentsome time in training, I spent
some time on site, and havingthat very well-rounded
experience has served me so wellin my career.
(18:11):
What felt like I was flailingat the time a little was
actually the most integral partof my career, because I learned
every aspect to be able to pullthat information and say, okay,
now I can really do my job, youknow information and say, okay,
now I can really do my job.
Speaker 2 (18:28):
You know, yes, no, I love it, and thanks for being
open that I think that one ofthe things of helping each other
is when we're able to be openand honest about it or admit it.
Other people will swoop in andsay, you know, let me help you
with that, because I'veexperienced the same thing and
it's one of the reasons I lovemultifamily leadership for women
in this whole group, because itis women helping women.
Women helping each other feelmore confident, women helping
(18:52):
each other take the next step orstay on the same playing field
a minute and then plan for yourfuture.
It's I always say, and I loveCarrie and Patrick, and they
offer this opportunity for us toget together and be able to
share in what I call a safeenvironment.
(19:13):
Right, you can come there andyou can talk to people about
something that may have happenedto you, and two out of three of
them will say, oh, same thingshappened to me and here's what I
did, and you're like good, yes,and it feels like this group of
women.
Not only are we learning fromeach other, but we're sharing
our knowledge with each other.
Right, it feels good when youhear from somebody oh my gosh,
(19:37):
they've been through the samething and this is what they did
and it worked.
Or you're sitting there and Ican remember last year learning
two or three new things frompeople that I'd never even heard
of and I thought, oh, I lovethe fact that this person just
shared how they got into beingin multifamily but also starting
(20:00):
to get into politics, I think,was the topic and I went, wow,
everybody's learning somethinghere, even some of the crew
that's been around for many,many years.
So that's you know.
I always put that shout out onthis multifamily women's group
because it fills you upknowledge-wise and multifamily,
(20:21):
but also personally andinternally, it gives you some
confidence or experience orexposure to things that you
might not get at other places.
So it's always a must attendright, must attend the women's
event every year.
Speaker 1 (20:40):
Well, thank you for being such a supporter, and how
many years have you been goingto the Women's Summit?
Speaker 2 (20:45):
Every year.
I think I missed the first yearso I didn't know about it.
But even when it was small andit was a small group of women, I
can remember we get all of usin one photo.
Was this big?
Now our photos is big right,yeah, but it's always been an
experience of and I just go backto that twofold, professionally
(21:10):
and personally, and you don'talways get that and that I think
, especially in the world todaywith how many crazy things are
going on, it's kind of good tofill up your own personal cup
too.
Right, I want to.
I want to feel a little bitabout not so much balance, but
how do I continue to add thingson a personal scale while I
(21:32):
continue to develop my, mycareer set and my skill set?
Speaker 1 (21:37):
Right, and those connections that you talk about.
I've heard that from a lot ofattendees that have come on and
told us this exact same story.
They're like I've developed mygo-to connections for every
single thing I might need helpwith in my career, in my
personal life.
These connections are you know,you just can't get that in a
lot of different spaces, and Ilove how.
(21:58):
I love how multifamily women wedo it a little differently,
where everybody is in a roomtogether.
There's not a trade show.
Where you're over here, we'reover here.
You know everybody's anattendee, everybody's equal.
We're all innovating together.
It's just.
It's such a healthy space forwomen to, just like you said, be
themselves.
Speaker 2 (22:16):
It's just, it's such a healthy space for women to
just, like you said, bethemselves.
Yes, no for sure, and I did.
I wanted to circle back on acouple of other things, just to
capture it, on what things aregoing on at apartmentscom that
are new, because one of thenewest, latest and greatest,
well, there's a couple of things.
So the build to rent space isin our world, a build to rent
space is in our world, and then,you know, leasing in a single
(22:46):
unit or like homescom is ournewest venture out there and
there's a rental component ofhomescom.
So if people want to rent adifferent type of property,
because the world has expanded,there's a lot of different
things out there.
Because the world has expanded,there's a lot of different
things out there we CoStar, ourparent company, has put forth a
lot of energy and effort andmillions and millions and
millions of dollars around thehome space in real estate and
(23:10):
it's been quite a greatexperience for us and we are
making sure that if you're oneof our customers, you're also
going to get some exposure onhomescom and people go oh, you
know, some homes are for sale,some are, some are for rent.
So putting you know content isking in the in the Google world.
(23:32):
So content is king and I'm just.
I'm always proud of how ourcompany approaches something
like this and make sure thatit's for the good of the world
or the good of consumers or thegood of people.
And our latest homescominitiative has just taken off
rocket fire to help consumersout there, so I didn't want to
(23:53):
forget that.
Part other thing is yeah, theother big thing is and our ceo
is brilliant he makes sure thatwe do a lot of surveys and
research studies to get it rightand one of the more recent
things has been around what theconsumer wants on unit level
(24:14):
details.
So I want to live with thisproperty because I like their
pool, I like the garage orwhatever, but the unit level
details like what's the viewfrom my unit or is there
connectivity in the unit?
Is there specific things on acorner unit versus a non-corner?
And we're really on the hustlehustling to get more unit level
(24:35):
information out there forconsumers or your prospects that
are looking, and it has beenextremely dynamic, fast moving
and really put, I think, help orassistance to the onsite people
because the consumer gets moreof that information online on
apartmentscom.
(24:55):
They don't have to spend asmuch time looking out, amongst
other things, that when theyactually get to that property
they're like no, I know I wantthe unit on the third floor, if
I can, that unit that'savailable in the left corner.
It's been brilliant, it's beengreat.
It's a lot of work, right,we're all out there working to
(25:16):
make things better.
But those are a couple of thingsthat I'll just share, that we
see and that we've spent, youknow, a lot of money to research
, to know what our industry islooking at next.
And you know you don't want totake a wild shot, guess at it.
You kind of want to know.
So I give huge kudos to ourleadership and our organization.
(25:37):
Our president, our CEO, oursenior VPs Everybody's always
hunkered down trying to say whatshould we really spend time and
money on this year, Like whatmakes a difference and what will
help our customer.
So I'm just putting that inthere.
Speaker 1 (25:54):
I think it's.
I think it's brilliant, both ofthose.
I'm sitting here again smilingbecause I'm like there's that
forward thinking again, becauseI've worked in the world of
marketing.
Floor plans are that whenanybody mentions it, your head
just kind of like your anxietylevels spike a little.
I know how much work it is toget access to that unit level
(26:14):
information, so I can't evenimagine how much work you are
doing and I just think it'sreally incredible because not a
lot of people are willing to putin that work.
So one, I commend you on that.
Secondly, the homescom isreally interesting too, because
I've spent some time in singlefamily and multifamily and the
lines are getting a littleblurrier, especially with those
(26:36):
kind of hybrid product types,stuff like that.
So I feel like having a productlike Apartmentscom, like what
you guys are working on, I thinkit's really smart because when
those lines get a little blurry,you offer both services right.
Speaker 2 (26:53):
Right, absolutely yes , and to help, so it makes the
process easier.
And you know in and I love it,because I've been in the space
(27:19):
my whole life Almost my entirecareer has been spent finding
ways to connect a consumer or aprospect or a renter to their
next home and with that kind ofa journey and a whole lifetime
of it, I've seen it come a long,long ways.
But the future, yes, definitelyis going to take more strategy,
(27:41):
more, I will say, finesse,because people are more
demanding.
I need it, I need it now, Iwant it the way I want it.
It's got to be right, not onlyfor the consumer but our on-site
teams.
They're busy now handling theirrenewals and their customers
and they have more clientservicing, resident servicing,
(28:04):
places to spend their time, andbeing a part of being able to
help those onsite teams acrossAmerica has been very rewarding,
not only personally but to manyof my friends and people out
there, because we work togetherright.
It's like it takes a village asa matter of fact I'll share.
(28:24):
There's a hashtag apartmentteams day.
During COVID, you know wheneverything was going on, we said
we've got to honor these onsiteteams.
In America we have hot dog dayand root beer float day and
chocolate chip cookie day.
We need apartment on-site teamsday and a group of us went
together and got a charterthrough the National Apartment
(28:46):
Association, which is ourgoverning body, and we have
apartment on-site teams dayevery year in August now and
it's to say thank you toapartments who have on-site
teams that work hard everysingle day to make sure that
their residents have a goodplace to live.
And you know to play, you knowthey work live and play all in
(29:08):
the same place.
So once a year, on-site teamsday and it's an honor that I was
able to work with a group ofpeople to make that happen and
kind of one of those feather inthe cap things for me, because
at the time we didn't know whatwe were dealing with with COVID,
right, but we embraced it andsaid, no, we need to do this for
(29:30):
our on-site team stay.
So I'll put that up there as agood chalk mark for many, many
people in this industry who havehelped to make a difference
with it.
Speaker 1 (29:40):
I love that so much and the appreciation for anyone
on site.
You know they do so much on adaily basis and I think having
the eyes and having come from onsite you certainly have you
know eyes into what that lookslike for me especially, so I
think that's really awesome thatyou did that for everyone.
And so where can people findout more about apartmentscom,
(30:05):
about CoStar, and how would youlike our audience to reach out?
Speaker 2 (30:10):
Sure, I mean go to apartmentscom.
It's got it's a great URL.
You can get on there and lookat different things, different
ideas.
People use it to look for anapartment, but people in our
industry also use it to get newideas themselves.
And you can always reach me,marcia bollinger, m bollinger,
(30:35):
b-o-l-l-i-n-g-e R at CoStarcom,and I'm one of those open book
people who say come on, ifyou've got a question, you need
something, shoot me a note, I'llping you back or connect you
with somebody who can help you.
That's one of the things that Iwould say.
Some of the more tenured peoplein our business almost
(30:58):
everybody's willing to try tohelp someone who has a question.
Connect them with the rightperson.
If I can't answer, I'll getsomebody that can help you.
So please, yes, always feelfree to reach out.
And I'm on LinkedIn.
It's Marsha Bollinger at MarshaBollinger on LinkedIn too.
Speaker 1 (31:17):
Amazing.
Well, I'm sure a lot of peopleare going to hit you up for
mentorship or connection.
Absolutely yeah.
Speaker 2 (31:24):
Amazing Now that we have our iPhones I mean right,
every day we're on our iPhonesand I carry it with me
everywhere.
So if somebody needs somethingevening or night or weekend, if
I'm checking it a couple oftimes, I don't mind shooting you
a note or pinging you back.
So Amazing.
Speaker 1 (31:40):
Well, thank you so much for the conversation today.
You really are just aninspiration to women and I know
the summit's coming up aroundthe corner and we're just you're
going to be on stage, which isexciting, so everybody who's
coming, and you know we're justso excited to have you there.
So, and thank you again.
Thank you again for joining ustoday.
Speaker 2 (32:02):
You are welcome, lauren.
It's been a pleasure to visitwith you a little bit.
You have such a good energy andspirit yourself.
I love it.
Another great, smart lady inour business helping other
people and you know, together weall achieve more.
I always I'm still a bigbeliever in that that there's so
many things that we can helpeach other do If we stick to the
(32:25):
fight.
You know, just hang in thereand stick to it.
But thank you for having metoday and letting me share a few
things, always happy to do itand make sure that this
multifamily industry of ours isin the best condition that it
can be.
So thanks again for having me.
Speaker 1 (32:43):
Absolutely.
Thank you so much, and to ourlisteners, thank you again.
Reach out to Marsha.
She's amazing and we will seeher on stage at the summit.
And if you haven't gotten yourtickets yet, visit
multifamilywomencom.
You can get your tickets forthe summit and we will see you
on.
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