Mumbrellacast

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

Episodes

'I put all my skin in the game': Ebiquity CEO Ruben Schreurs opens up to Mumbrella

August 14, 2025 • 52 mins
Global performance consultancy Ebiquity oversees US$160 billion of advertising spend for the majority of the world's top brands. CEO Ruben Schreurs sat down with Mumbrella's Hal Crawford for a wide-ranging interview that ran the gamut from agency disruption, to advertiser news avoidance, Elon Musk, outdoor, the rise of Publicis and a personal attack on Schreurs that almost cost him his life.
Mark as Played

Is James Taylor the man for the job at Ooh Media?

August 12, 2025 • 26 mins
SBS has announced that its managing director, James Taylor, is gearing up to leave the broadcaster after 13 years to become the boss at Ooh Media. But is it the right move for both the outdoor company and the long-time media leader? And who should replace him? At the same time, Seven released its full-year financial results, and the numbers are sobering. We dissect them to see where the business lost ground and where it may actual...
Mark as Played

Dentsu ANZ's leadership bombshell, News Corp's full-year financials, and the great copyright debate

August 6, 2025 • 27 mins
6 August 2025 Dentsu ANZ dropped a bomb this morning, revealing that its CEO Patricio De Matteis is leaving the business with the company's New Zealand boss, Rob Harvey, stepping in as his replacement. We discuss what this means for the holdco. News Corp released its full-year financials, and despite declining revenue for its Australian operations, the media giant's results are strong. Hal dissects the major numbers and the reaso...
Mark as Played

Google's legal threats, Solstice Media's latest acquisition, and the media industry's season of change

July 29, 2025 • 24 mins
30th July 2025 Over the weekend, Google ramped up the under-16s social media ban fight by sending at letter to the Australian government with legal claims for exemption (which it has just officially lost). We analyse Google's arguments to see if the tech juggernaut has a case or if it's shouting at a wall. Hal interviews executive director of media and data at Spinach Advertising Ben Willee about the commercial impact of the unde...
Mark as Played

Omnicom's Oceania restructure, FM trumps AM in Melbourne, and Nine's upcoming payday

July 23, 2025 • 26 mins
23 July 2025 The restructure of Omnicom's Oceania operations has dominated the trade press this week, particularly with the confirmation that Nick Garrett will be returning to lead the new organisation. Is Omnicom just aligning with the rest of the industry or is there something different afoot here? Meanwhile, Nathan spoke with ARN's chief audience and content officer, Lauren Joyce, about FM station Gold trumping Nine Radio's AM...
Mark as Played

SCA's content head departs, Telstra leans into the hate, and Linkby co-founder on today's publishing industry

July 16, 2025 • 23 mins
16 July 2025 Southern Cross Austereo's chief content officer, Dave Cameron, is leaving the business after three decades, and with the network recently selling its regional TV licence and doubling down on an 'all about audio' ethos, it's made us wonder: Did he jump or was he shown the door? This week has also seen the publication of independent studies from TRA and Cubery that capture what ads Australians find memorable. Telstra t...
Mark as Played

Healthcare to receive the Mat Baxter treatment

July 13, 2025 • 65 mins
14 July 2025 During the Covid pandemic, a serious accident left Naked Communications Australia co-founder Mat Baxter with serious injuries, forcing the agencyland leader into 12 weeks of recuperation — while trying to fill his role of chief executive officer at global consultancy Huge in New York. But the tragedy became a cornerstone moment for Baxter, who now holds an equity stake in Tmrw, a disruptive healthcare start up that a...
Mark as Played

Commbank goes big with new campaign, media mushroom sins, and Mat Baxter's take on agencyland

July 8, 2025 • 27 mins
9 July 2025 The Commonwealth Bank has the industry and consumers talking about its latest ad campaign. But it's not just the 90-second whirlwind of a TVC featuring cars, several Matildas, and even a biplane that has captured people's attention — it's the 'Australian first' media strategy leveraging a 48-hour roadblock across BVOD. We break down the work to answer what everyone's asking: how effective is it? Mitsubishi Australia...
Mark as Played

Junk food ad ban, publishers unite against AI bots, and Tim's Madfest adventure

July 2, 2025 • 27 mins
2 July 2025 As of yesterday, the South Australian government has banned junk food advertising on its own properties, a move that advertising bodies are none too happy about. Lauren breaks the situation down — and reveals the South Australian government's sharp jab back at advertisers. Meanwhile, Cloudflare, an internet backend provider, is moving to default blocking of AI bots scraping websites. Some of the world's largest publis...
Mark as Played

Antoinette Lattouf wins, the eSafety commissioner's swing at Youtube, and Google riles small publishers

June 25, 2025 • 25 mins
25 June 2025 After months of battling the ABC in court on the grounds that she was unfairly dismissed from her radio gig over her views on Israel and Gaza, the Federal Court ruled in favour of journalist Antoinette Lattouf. What did the judge say and what does the verdict mean for the ABC? Overseas in the United States, the FTC officially approved Omnicom's acquisition of IPG — a deal that will create the largest ad holding compa...
Mark as Played

A look inside Hubspot's content strategy

June 23, 2025 • 25 mins
In this special interview edition of the Mumbrellacast, Hal Crawford speaks with VP of Hubspot Media Jonathan Hunt about ways of finding an audience in a world that has become a lot tougher for content creators. Hunt covers Linkedin's recent push for video and how it has created an opportunity, Reddit as a traffic source, and an AI workflow that can increase subs to newsletters.
Mark as Played

Aussies win big at Cannes, the trouble at Clems, and are women avoiding news?

June 18, 2025 • 26 mins
18 June 2025 Telstra and creative agency Bear Meets Eagle On Fire won the Film Craft Grand Prix at the 2025 Cannes Lions International Festival of Creativity. It's one of the most prestigious awards in adland — Lauren breaks down the win and shares an update on other awards the Australian industry has secured. Clemenger Group's changing of the guard continues with the announcement that its CEO Les Timar handed in his resignation ...
Mark as Played

Greg Hywood's view from the river bank

June 16, 2025 • 52 mins
Former Fairfax CEO and Free TV Chair Greg Hywood has moved out of the media world for the first time in 50 years. Mumbrella editorial director Hal Crawford talks with Hywood at length in this interview edition of the Mumbrellacast, covering Hywood's career, the nature of journalism and journalists - and, intriguingly, his view on whether the Nine Fairfax merger he engineered seven years ago has worked. Credit to Abe's Audio for ...
Mark as Played

The Project and Q+A get the boot; Challenges women face in media; and Greg Hywood's thoughts on Nine

June 11, 2025 • 28 mins
11 June 2025 Two long-running television shows, ABC's Q+A and Ten's The Project, have officially been axed at their respective networks. Q+A is being replaced by documentaries, while The Project is being replaced by an investigative news and current affairs program. We discuss what these major changes mean for Australian TV. Meanwhile, a new Women in Media Industry Insight report has uncovered the key workplace issues women are ...
Mark as Played

Adland’s revolving door; Clive Dickens’ new business venture; and Mamamia’s new video strategy

June 4, 2025 • 21 mins
4 June 2025 Last week, iconic Australian adland figure David Droga announced he would be stepping down from Accenture Song. Since then, M+C Saatchi’s APAC CEO, Justin Graham, and Dentsu Creative ANZ’s chief creative officer, Ben Coulson, also revealed they were moving on. They’re just a few among the many major talent movements in the industry — we go over them all and examine the root of all the turmoil. Optus’ ex-digital produ...
Mark as Played

Mumbrellacast goes live: Linkedin, highly paid talent, and where it all began for Burrowes

May 29, 2025 • 37 mins
29 May 2025 Recorded live on stage at Mumbrella360, this special episode of the Mumbrellacast sees the worlds of Unmade and Mumbrella collide. Over the past two weeks, we've been hearing from multiple sources that Linkedin is becoming increasingly relevant for marketers. We discuss if the platform's moment is just a fad or the start of a new age of marketing. Meanwhile, The Australian recently published a list of TV's highest pa...
Mark as Played

ABC, SBS and the gender pay gaps data; inside outdoor media; marketers and Google’s AI Mode; Resolution Digital’s new chapter

May 21, 2025 • 22 mins
21 May 2025 For the first time ever, the Workplace Gender Equality Agency has released the gender pay gaps of companies in the Commonwealth public sector — and that includes broadcasters ABC and SBS. We unpack the data to see who’s winning and who needs to catch up. Last week, Hal interviewed Ooh Media’s chief revenue officer, Mark Fairhurst, who threw back the curtain on outdoor media. The conversation was rich: we share the hig...
Mark as Played

News Corp, AI and Donald Trump; Anika Wells; and the OMA's party without a purpose

May 13, 2025 • 22 mins
14 May 2025 The Outdoor Media Association held a conference in Sydney last week, where it revealed that its new metrics suite, Move, is launching… at some point. It has been years in the making, so why the delay?  Robert Thomson, CEO of News Corp, issued a stark warning to US President Donald Trump that AI companies are stealing content, such as his ‘The Art of the Deal’ book, to train language models. We unpack why Thomson voice...
Mark as Played

Are Media CEO on US deal; SCA finally exits TV; Netflix's Aussie earnings; will AI take jobs?

May 7, 2025 • 19 mins
7 May 2025 This morning, Are Media announced a deal that it would sell ads for US publisher Dotdash Meredith in the Australian market. Hal had a rare chat with Are Media's CEO Jane Huxley who claims the sun has come out. Meanwhile, Southern Cross Austereo (SCA) is officially selling its remaining regional TV licences to Seven West Media — and not Australian Digital Holdings (ADH) as was originally planned. We discuss if this was ...
Mark as Played

A nothing-off-limits chat with Meta ANZ boss Will Easton

April 30, 2025 • 28 mins
30 April 2025 Metafest has just wrapped up for 2025, and to mark the occasion, Hal and Tim sat down with Meta's ANZ managing director Will Easton. From the News Media Bargaining Code to Meta's tax payments and the highly publicised social media ban for people under the age of 16, Easton faced questions on some controversial issues in this special episode of the Mumbrellacast. Join Hal Crawford and Tim Burrowes for a look a...
Mark as Played

Popular Podcasts

    New Heights with Jason & Travis Kelce

    New Heights with Jason & Travis Kelce

    Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!

    Dateline NBC

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    On Purpose with Jay Shetty

    On Purpose with Jay Shetty

    I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

    The Breakfast Club

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

    The Bobby Bones Show

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

Explore

iHeart

Live Radio

Podcasts

Artist Radio

Exclusives

News

Features

Events

Contests

Photos

Information

About

Advertise

Blog

Brand Guidelines

Contest Guidelines

Subscription Offers

Jobs

Get the App

Automotive

Home

Mobile

Wearables

© 2025 iHeartMedia, Inc.