Mumbrellacast
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
Episodes
January 13, 2026 • 45 mins
This week’s Mumbrellacast is a live recording from our Compass Melbourne event, where a panel of media and marketing insiders discuss the challenges of the year ahead.
The panel — Thinkerbell's chief executive officer, Margie Reid; Southern Cross Austereo's head of marketing, Naomi Gorringe; Atomic 212's chief strategy officer, Asier Carazo; and Mondelez International's vice president, marketing ANZ, Ben Wicks — talk about the opp...
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January 6, 2026 • 52 mins
7 January 2026
This week’s Mumbrellacast is a live recording from our Compass Brisbane event, where a panel of media and marketing insiders speak about the compounding challenges — and opportunities — in the industry.
The panel — Andrew Kolb, head of strategy at VML; Kirsty Lucas, senior vice president of marketing and partnerships at Brisbane Airport; Remy Brassac, co-founder of Rumble and Rumbletown Ventures; Kelly Healy, gener...
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December 30, 2025 • 54 mins
31 December 2025
This week’s Mumbrellacast is a live recording from our Compass Sydney event, where a panel of media and marketing insiders talk about a tough 2025 – and look ahead with optimism.
The panel — Christina Aventi, chief strategy officer at BMF; Bel Harper, chief product and marketing officer at Ooh Media; Anita Ayres, head of brand and marketing at Teachers Mutual Bank; and Clare Pickens, chief executive officer at Le...
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December 23, 2025 • 40 mins
24 December 2025
This week’s Mumbrellacast is a live recording from our Compass Hobart event, where a panel of media and marketing insiders talk about an industry in flux.
The panel — Amr Elsayed, head of digital business at Kings Digital; Danika Porter, senior marketing leader and former head of brand and marketing at Federal Group; Clive Dickens, managing director at Meliora; and Craig Herbert, editor of The Hobart Mercury at ...
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December 16, 2025 • 24 mins
17 December 2025
In this week's Mumbrellacast, our hosts discuss the latest leader movements at ARN; Christian O'Connell's introduction to Sydney; the media coverage of the Bondi Beach terrorist attack; and the biggest developments in AI this year.
Join Nathan Jolly, Tim Burrowes, Cat McGinn and Abe Udy for a look at everything under Australia's media and marketing umbrella.
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December 9, 2025 • 24 mins
10 December 2025
Thanks to Earmax Media for sponsoring this episode, click the link HERE to see their maximum impact podcast advertising campaigns or email them directly at hello@earmaxmedia.com.
On this week's Mumbrellacast, the hosts discuss the newly arrived social media ban for teens, communications minister Anika Wells' expense account, AI assistants having a bad week, the media fight surrounding Warner Brothers Discovery, ...
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December 3, 2025 • 39 mins
3 December 2025
Thanks to Earmax Media for sponsoring this episode, click the link HERE to see the latest maximum impact podcast advertising campaigns or email them directly at hello@earmaxmedia.com.
On this week's Mumbrellacast Tim Burrowes, Hal Crawford, Nathan Jolly and host Abe Udy unpack the 2026 upfront presentations, which started with SBS, wrapped with ABC, and saw ARN get involved for the first time.
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November 26, 2025 • 27 mins
26 November 2025
Thanks to Earmax Media for sponsoring this episode, click the link HERE to see maximum impact podcast advertising campaigns or email them directly at hello@earmaxmedia.com.
In the latest episode of the Mumbrellacast, the hosts discuss the final radio ratings survey of the year; Mutinex declaring that it will only work with technology platforms that uphold “transparency, independence, and the best interest of the...
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November 19, 2025 • 25 mins
19 November 2025
This week, radio industry body CRA launched its unified audio ID for buying and selling ad inventory across podcasts and radio.
We also discuss the fallout between Nielsen and its long-time leader in this part of the world, Monique Perry, who has been sacked and is now suing the analytics company for unfair dismissal.
Elsewhere, we chat to IAB's global CEO Anthony Katsur, and look at which Australian reality ...
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November 16, 2025 • 32 mins
17 November 2025
In this special episode of the Mumbrellacast, Tim Burrowes sits down with Commercial Radio & Audio (CRA) boss, Lizzie Young, to discuss CRA's Audio ID launch, expensive legal battle with the music industry, and more.
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November 12, 2025 • 20 mins
12 November 2025
It's Wednesday evening, which means it's time to pour yourself a glass of warm popcorn, fire up your wireless, and settle into another episode of the Mumbrellacast.
After splashing out an estimated $1.5 million on its first-ever upfront presentation late last month to tout the future of its 'entertainment' company, this morning ARN provided the market with a sobering financial update, forecasting a full-year ear...
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November 6, 2025 • 28 mins
In this special episode of the Mumbrellacast, Tim Burrowes sits down with Paramount Australia's Beverley McGarvey, Rod Prossor, and Tamara Simoneau to talk about the network's future plans under a new owner, the death of Think TV, Rebecca Gibney's game show mode - and whether they'll punt for the NRL.
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In this week's Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly, Eleanor Dickinson and Abe Udy dig into the new legislation that will require streaming services, such as Netflix, Disney+ and Amazon Prime, dedicate 10% of their total local expenditure to Australian content.
You can get up to speed with the proposed law here.
Isn't it great: Australian screen production just won a $300m+ lottery
Meanwhile, 'tis the season f...
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October 29, 2025 • 36 mins
29 October 2025
In this week's Mumbrellacast, Hal Crawford, Tim Burrowes and Nathan Jolly discuss ARN's packed upfront. Having taken over the Star Casino in Sydney, the radio network announced a slew of new content. Check out Nathan's breakdown here.
Yesterday, leaders of the Australian publishing industry gathered for Mumbrella's Publish conference. Nicholas Gray, News Corp Australia's MD and publisher of The Australian and Pres...
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October 22, 2025 • 26 mins
22 October 2025
In this week's Mumbrellacast, Hal Crawford, Tim Burrowes, Nathan Jolly and Abe Udy discuss Mumbrella's widespread changes as part of a larger project to bring Mumbrella and Unmade content together on the one platform.
We also look at Seven West Media's upfront event in Sydney, which features the launch of a partnership with Westpac to link 7plus advertising and real-world sales, and 7 Geo Plus for location-based t...
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17 October 2025
In this very special episode of the Mumbrellacast, the show has moved from its headquarters in Glebe to the sunny halls of SXSW Sydney.
Last night, it was Nine's turn to wow advertisers and agencies with its 2025 Upfront. The broadcaster's played it safe, continually reassuring the crowd that it has everything they need to market themselves effectively. And despite the lack of fresh content, the reactions have bee...
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8 October 2025
Last week, marketing luminary Mark Ritson published an article for Mumbrella about Qantas, arguing that the airline's low trust scores haven't done anything to hurt it financially. In the same piece, Ritson poked the Roy Morgan bear, saying that the research organisation's views on brand trust need "to be taken with a massive dose of salt" — Roy Morgan's CEO Michele Levine responds on the Mumbrellacast in person.
Y...
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2 October 2025
Southern Cross Austereo and Seven West Media’s proposed merger is fascinating: a power move or alliance between two disrupted businesses? We go over the merger’s details to determine which company’s culture — TV or radio — will dominate.
Last week, Mumbrella ran a story on the redundancy crisis that has struck the marketing and media sector in recent times. One of the leaders we spoke to, Edelman’s former chief cli...
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September 24, 2025 • 24 mins
24 September 2025
This week:
Yesterday's Remade event put retail media under the microscope. In separate sessions, Zitcha's Alberto Vergara shared his theory that impulse buying is going to be destroyed by AI agents, and Jonathan Hopkins of Sonder and Commbank's Patrick Crowley dove deep into Commbank's journey of building its own retail media network. So, does retail media have a bright future?
Meanwhile, this week saw Donald ...
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September 17, 2025 • 23 mins
18 September 2025
Expert marketer Mat Baxter rolled out a tattoo luxury skincare line, Skingraphica, after finding that popular cosmetic brands didn't supply products specifically for tattoo skincare. He spoke with Hal about the new venture, and revealed the unorthodox marketing practices he's going to deploy for it.
Meanwhile, Mumbrella360 2026 has been officially announced. "Catalyst" is the theme for Australia's top media and ...
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