Mumbrellacast

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

Episodes

It’s the end of the (stupidly big salary) world as we know it

March 19, 2026 • 26 mins
The highest paid radio host was officially terminated from his job this week, after his equal-highest-paid co-host Jackie Henderson was let go a few weeks back. We're talking about Kyle Sandilands of course, which is where we begin this episode of the Mumbrellacast. Is this the end of the saga, or just the beginning? Or the long, long middle? We pick apart the wording from Kyle's impassioned media release, issued a few minutes bef...
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Confusing and in decline: Chris Howatson on holdco creative consolidation

March 16, 2026 • 31 mins
Chris Howatson has called out the mass consolidation of advertising agencies sweeping the global holding company sector, describing it as a confusing strategy that could hamper long-term growth. Speaking to the Mumbrellacast, the founder of Howatson and Co said the approach focuses on merging creative brands that don’t scale, while media operations, where scale actually delivers efficiency, are the parts that make financial sens...
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Media apocalypse right now

March 12, 2026 • 42 mins
Four years ago, Tim Burrowes came up with the idea of the Unmade Index, which tracks daily the fortunes of 14 Australian publicly listed companies, ranging from once-mighty media companies like Seven through to tiny (read: $40m) businesses like Gumtree. Unfortunately, since its January 6, 2022 inception, the index has tracked the massive decline of the local media industry, with the total value dropping by more than 60%. If maths ...
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Elizabeth McIntyre on Move and the future of the OMA

March 9, 2026 • 21 mins
Good things come to those who wait, and the out-of-home advertising industry, and the media buyers who book the campaigns that grace billboards and bus shelters across the country, have certainly been waiting for the next iteration of Move for quite some time. Originally called Move 2.0, then reverting to simply Move, the long-awaited and much-touted out-of-home audience measurement tool is finally live, having been in development...
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Mumbrellacast: Can ARN legally boot Kyle? Should Vinyl have bought Val Morgan Digital?

March 5, 2026 • 32 mins
Welcome to this week's Mumbrellacast, featuring zero serious misconduct breaches -- aside from references to both Alan Bond and Donald Rumsfeld, of course. It's been quite the week in radio-land, with ARN using the dump button on Kyle Sandilands for "serious misconduct" which is, of course, legalese for "teasing his co-host for believing in star charts". We smashed the glass and issued an emergency podcast on Tuesday evening shor...
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The Unmakers: The startup out to eliminate time sheets

March 3, 2026 • 32 mins
"What I uncovered as I tried to get my team set up time sheeting ...  was that not only are they incredibly frustrating for the people doing them, and the people chasing them, but the data that comes back from them is not very accurate." That's Freddie Mckenzie, co-founder of Manifest, a startup using AI to automatically construct timesheets at agencies. Mckenzie, speaking with Tim Burrowes in the latest episode of Mumbrella's Unm...
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Mumbrellacast emergency edition: The end of The Kyle & Jackie O Show - with Tim Burrowes and Ben Willee

March 3, 2026 • 16 mins
The news that the Kyle & Jackie O Show is coming to an end is a consequential one. The sudden and dramatic axing of FM radio's biggest show of the last two decades has enormous consequences not just for Kyle Sandilands and Jackie Henderson, but also for ARN Media and even rival Southern Cross Austereo. Tonight's ASX announcement also sets the stage for a legal battle between Sandilands and ARN. In an emergency edition of the Mum...
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Results season bloodbath, and the Qantas loyalty remake

February 26, 2026 • 32 mins
It’s results season, and this week Nine, SCA, and ARN all reported the various fortunes of their companies. The night before they announced their financial results -- and the very next business day after the retirement of chair Kerry Stokes -- SCA's board decided to dump boss Jeff Howard, who used to run Seven, and was very briefly CEO and managing director of the newly merged Seven/SCA. The timing of this decision sent quite a me...
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The Unmakers: The startup taking on the comments section

February 24, 2026 • 23 mins
Hundreds of thousands of hateful comments are sitting on the Facebook feeds of Australian news publishers, according to a scan from a social media startup that is using multiple AI models to understand comment intent and context. “Conversational intelligence” company Sence scanned 4.8m comments on 114 publisher pages and found virulent racism and violent threats among around 400,000 harmful comments attached to news stories. The ...
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Is the Australian Podcast Ranker still fit for purpose?

February 19, 2026 • 31 mins
Apple has shaken the world of podcasting again this week (let's not forget the "pod" part of the word comes from the iPod) with the announcement that it is adding videos to its podcasting platform, with an option for listeners to toggle between video and audio-only. Youtube is the top platform for podcasts in the world, and Spotify has been focusing on video-led podcasts of late. Yet, CRA's Podcast Ranker -- the"only official meas...
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The Unmakers: Joe Aston on Rampart's first year

February 16, 2026 • 26 mins
Former Australian Financial Review columnist Joe Aston sat down with Mumbrella's Tim Burrowes for an Unmakers Edition of the Mumbrellacast. The pair covered a lot of ground, including a probing discussion on the economics of Aston's operation, his interview guest list, the character of former Qantas CEO Alan Joyce, and his plans to expand beyond "the Joe Aston Show".
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ACMA cops it in Canberra and inside WPP’s restructure

February 12, 2026 • 38 mins
12 February 2026 In this week's Mumbrellacast, our hosts discuss the spray ACMA chair Nerida O'Loughlin copped from Sarah Hanson-Young over the media watchdog's lack of regulation regarding the Kyle and Jackie O show's continued infringes; the merging of WPP's creative agencies; NZ retailer The Warehouse's eight-week advertising blackout; and Hal's conversation with The Guardian Australia's Liz Wynn on the publication's move to re...
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New year, new creative — and no more AI slop, please

February 3, 2026 • 31 mins
4 February 2026 Thanks to Earmax Media for sponsoring this episode. Click the link HERE to see podcast advertising campaigns that really work, or email hello@earmaxmedia.com directly. Be sure to check out Tim's chat with the team at Earmax — Andy Maxwell and Ralph van Dijk — HERE. In today's Mumbrellacast, our team reviews new advertising work for Coopers, Mirvac, Westpac, Bupa and Colorbond; discusses a spate of closures in A...
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Nine tunes out of radio and into out-of-home

January 30, 2026 • 33 mins
30 January 2026 We are interrupting our normal schedule to bring you an emergency Mumbrellacast, after both Nine and Nova delivered major news to end the working week. Join Nathan Jolly, Tim Burrowes, Hal Crawford and Abe Udy for a look at everything under Australia's media and marketing umbrella.
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Live from Compass Perth 2025

January 28, 2026 • 38 mins
28 January 2026 For this week’s Mumbrellacast, we have a live recording from the Perth edition of the Compass roadshow, where we heard from the cream of the Western Australian media and marketing community. At The Globe, Tim Burrowes moderated a panel where Block Branding co-founder and creative strategy director Mark Braddock; Social Meteor managing director Luke Whelan; chief marketing and growth officer at HIF Australia Krist...
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Live from Compass Adelaide 2025

January 20, 2026 • 46 mins
21 January 2026 In this week's Mumbrellacast, we head to Adelaide for the Compass event, where four of the city's leading lights in the marketing and media world talk about recent changes in government policy, the struggles of running an agency, and how Adelaide is a bellwether for the rest of the industry. From the surrounds of the wonderfully named Elephant British Pub, Tim Burrowes moderates an all-star panel that features Sea...
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Live from Compass Melbourne 2025

January 13, 2026 • 45 mins
This week’s Mumbrellacast is a live recording from our Compass Melbourne event, where a panel of media and marketing insiders discuss the challenges of the year ahead. The panel — Thinkerbell's chief executive officer, Margie Reid; Southern Cross Austereo's head of marketing, Naomi Gorringe; Atomic 212's chief strategy officer, Asier Carazo; and Mondelez International's vice president, marketing ANZ, Ben Wicks — talk about the opp...
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Live from Compass Brisbane 2025

January 6, 2026 • 52 mins
7 January 2026 This week’s Mumbrellacast is a live recording from our Compass Brisbane event, where a panel of media and marketing insiders speak about the compounding challenges — and opportunities — in the industry. The panel — Andrew Kolb, head of strategy at VML; Kirsty Lucas, senior vice president of marketing and partnerships at Brisbane Airport; Remy Brassac, co-founder of Rumble and Rumbletown Ventures; Kelly Healy, gener...
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Live from Compass Sydney 2025

December 30, 2025 • 54 mins
31 December 2025 This week’s Mumbrellacast is a live recording from our Compass Sydney event, where a panel of media and marketing insiders talk about a tough 2025 – and look ahead with optimism. The panel — Christina Aventi, chief strategy officer at BMF; Bel Harper, chief product and marketing officer at Ooh Media; Anita Ayres, head of brand and marketing at Teachers Mutual Bank; and Clare Pickens, chief executive officer at Le...
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Live from Compass Hobart 2025

December 23, 2025 • 40 mins
24 December 2025 This week’s Mumbrellacast is a live recording from our Compass Hobart event, where a panel of media and marketing insiders talk about an industry in flux. The panel — Amr Elsayed, head of digital business at Kings Digital; Danika Porter, senior marketing leader and former head of brand and marketing at Federal Group; Clive Dickens, managing director at Meliora; and Craig Herbert, editor of The Hobart Mercury at ...
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