Commbank goes big with new campaign, media mushroom sins, and Mat Baxter's take on agencyland

9 July 2025 The Commonwealth Bank has the industry and consumers talking about its latest ad campaign. But it's not just the 90-second whirlwind of a TVC featuring cars, several Matildas, and even a biplane that has captured people's attention — it's the 'Australian first' media strategy leveraging a 48-hour roadblock across BVOD. We break down the work to answer what everyone's asking: how effective is it? Mitsubishi Australia and creative agency Richards Rose spent serious cash to secure the rights to AC/DC’s ‘It’s a Long Way To The Top (If You Wanna Rock 'N' Roll)’ for the former's latest campaign. Was the expense worth it? Meanwhile, Erin Patterson's mushroom murder trial attracted the world's attention, and generated several media gaffes. We discuss the fumbles, including those of a well-known shock jock. Recently, Hal had a chat with one of Australia's most successful media agency executives, Mat Baxter, on his life in advertising and the future of marketing. What does the Naked Communications Australia co-founder think of the industry? Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.