Improving click-through rate is the fastest way to grow sales on Amazon. Most sellers still focus on conversion, but small changes to your product’s main image can drive immediate traffic growth. Learn how click and impression share reveal where to spend more or improve visuals.
Ready to stop getting ignored? Let’s overhaul your main image and turn impressions into clicks:
Not sure why your sales are stuck? Find out if your main image is killing your clicks, schedule a strategy session: https://bit.ly/4jMZtxu
#AmazonSales #CTRStrategy #EcommerceTips #AmazonListing #MainImageCTR
Watch these videos on YouTube:
You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8
Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13
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Want more traffic to your listings? Grab the SEO Toolkit that shows what really works: https://bit.ly/457zjSl
DTC isn’t optional anymore, book your call to grow your brand with a DTC strategy that converts: https://bit.ly/4kOz6rr
Don’t wait for a disaster, get the Amazon Crisis Kit before problems hit: https://bit.ly/4maWHn0
Timestamps
00:00 - Why Click-Through Rate Matters in 2025
01:23 - The IAP Funnel: How Sales Happen on Amazon
02:52 - Amazon’s Real-Time CTR Data with Search Query Report
04:44 - Traffic vs Conversion: Where Sellers Should Focus
06:39 - CTR Case Study: High Clicks, Low Impressions
07:52 - Fixing Low Click Share with Image Changes
09:42 - Real Image Test with Five Agencies
12:01 - Why Keywords Matter More Than Brand Names on Packaging
14:00 - Finding High-Sales Keywords for Image Optimization
16:00 - The Real Reason Your Image Isn’t Working
18:00 - Best Practices for Supplements and Main Image CTR
20:26 - Summary: Make Your Keyword the Focus for CTR Gains
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
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Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
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