Amazon pulled back hard from Google Shopping Ads in a move that’s raising questions across ecommerce. Brands may see lower cost per click and new chances to take more share. Timing after Prime Day and platform control point to deeper ad budget shifts and testing in off-platform strategies.
Start taking advantage of low CPC before Amazon jumps back in. Book a call with us: https://bit.ly/4jMZtxu
#EcommerceMarketing #GoogleShoppingAds #AmazonSellers #CPCStrategy #OnlineAdvertising
Watch these videos on YouTube:
The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY
Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2
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Timestamps
00:00 - Amazon Suddenly Stops All Google Shopping Ads
00:38 - Major Drop in Google Impressions Across Markets
01:29 - Industry Voices Weigh In on the Pullback
02:10 - Amazon’s Past Patterns with Ad Pauses
02:55 - What This Means for Other Sellers and CPC
04:03 - Amazon May Shift Focus to Internal Ad Ecosystem
05:07 - Speculation on Internal Budgets and Google Relations
05:55 - Now Might Be the Time to Try Google Shopping
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