Phrase match keywords often sit between exact control and broad flexibility in Amazon ads. This video explains how to use them, when to separate them from exact matches, and how to avoid overlapping data. Keyword setup and match type choice can directly affect your ad budget and targeting accuracy.
Get clarity on when to choose phrase match and stop wasting ad spend.
Book a strategy call with us: https://bit.ly/4jMZtxu
#AmazonAdvertising #PhraseMatch #AmazonPPC #KeywordStrategy #EcommerceAds
Watch these videos on YouTube:
Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569
Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2
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Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYX
Want more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFY
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Timestamps
00:00 - What Phrase Match Actually Means
00:26 - Comparing Phrase, Broad, and Exact Match
01:19 - Real Keyword Example: Blue Balloons
02:27 - When Phrase Match Outperforms Broad
03:00 - Should You Run Phrase and Exact Together?
04:45 - Keyword Count for Launch Campaigns
05:50 - Keyword Placement in Listings for SEO
06:35 - How to Adjust Bids Based on Keyword Rank
07:15 - Competitor Keywords: What to Use and Why
08:12 - When to Avoid Branded Terms in Listings
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