It's PPC campaign time for Christmas. This video explains the importance of setting up a dedicated PPC campaign for your Amazon brand during the Christmas season, guiding you through the campaign builder and demonstrating how to choose campaign types and set up targeting options. Learn how a strategic pay per click campaign and a solid christmas marketing strategy can boost your visibility and sales this holiday season.
Before building your next amazon ppc strategy, get clarity on what’s missing, avoid wasted ad spend with expert help: https://bit.ly/4jMZtxu
#AmazonPPC #AmazonAdvertising #AmazonSellers #HolidaySales #ecommercegrowth
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Want free resources? Dowload our Free Amazon guides here:
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0
TIMESTAMPS
00:00 – Why Christmas PPC campaigns matter
00:40 – Why Sponsored Products should get most budget
01:41 – Manual targeting for holiday gift keywords
02:48 – Finding gift keywords buyers actually search
03:50 – Validating keywords directly on Amazon
05:00 – Seasonal keyword strategy and end dates
05:35 – Bidding higher on gift keywords
06:38 – Campaign settings and bid adjustments
08:04 – Budget planning for short holiday campaigns
08:55 – Reviewing data and fast optimizations
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