Struggling to understand Amazon PPC, reduce wasted ad spend, or finally get your ACOS under control? In this training, Kevin Sanderson from My Amazon Guy breaks down the fundamentals of Amazon advertising, negative keywords, bidding strategies, ACOS vs ROAS, and how to audit your campaigns for wasted spend. If you want clearer, more profitable ads, this is the video for you.
#AmazonAdvertising #PPCstrategy #AmazonSellers #ACOS #AmazonTips
ired of guessing your bids? Let us break down your campaign math on a strategy call: https://bit.ly/4jMZtxu
Want free resources? Dowload our Free Amazon guides here:
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl
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Timestamps:
00:00 - Starting PPC Ad Improvements on Amazon
00:15 - What Are Negative Keywords
01:09 - Using Negative Keywords the Right Way
02:17 - What Is ACOS and Why It Matters
03:34 - Understanding Profitable KPIs for Ad Spend
04:09 - How to Find Wasted Spend in Targeting Tab
05:25 - Evaluating Sales and Spend Over Time
05:30 - Starting Bids for Each Match Type
06:14 - Bid Strategy Using ACOS and Conversion Rate
07:25 - Example Math for Setting Amazon Ad Bids
08:15 - Ideal Bid Strategy for Auto Campaigns
09:06 - Why Bids Need Real Data and Adjustments
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