02 | Kellogg's Secretly Lobbying the USDA & FDA Amidst "Cereal for Dinner" Controversy

02 | Kellogg's CEO Gary Pilnick recently came under fire for targeting financially struggling families on CNBC with "cereal for dinner" recommendation. Sugary cereals have overtaken American breakfasts and now are coming for our dinners. Is this simply an example of an executive being out of touch or is something more nefarious going on? Behind the scenes, the cereal manufacturer is lobbying the USDA to shape the 2025 federal health guidelines and the FDA to shape their proposed "healthy" food labelling laws. Explore corruption in the food industry and federal health agencies.

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Sources:

https://theintercept.com/2023/03/01/fda-healthy-food-label-cereal-brands/ 

https://www.history.com/news/cereal-breakfast-origins-kellogg

https://www.kelloggs.ie/en_IE/who-we-are/our-history.html 

https://www.forbes.com/sites/priceonomics/2016/05/17/the-surprising-reason-why-dr-john-harvey-kellogg-invented-corn-flakes/?sh=e86886869970 

https://www.opensecrets.org/federal-lobbying/clients/agencies?cycle=2023&id=D000026978 

https://usrtk.org/ultra-processed-foods/academy-of-nutrition-and-dietetics-corporate-capture-of-the-nutrition-profession/ https://www.theguardian.com/science/2022/dec/09/academy-nutrition-financial-ties-processed-food-companies-contributions 

https://www.cbsnews.com/news/healthy-logo-fda-which-foods-qualify/ 

https://www.reuters.com/legal/kellogg-kashi-defeat-appeals-over-products-protein-content-2023-08-14/ 

https://www.fda.gov/food/food-labeling-nutrition/use-term-healthy-food-labeling 

https://www.cbsnews.com/news/healthy-logo-fda-which-foods-qualify/ 

https://www.theguardian.com/food/2023/dec/26/breakfast-cereal-history