"Forecasting Event Trends" with Lauren Brown and Kalye Beets, Michaelis Events

The event industry has  taken a beating in 2020 to be sure. Large convention centers, art centers, concert halls... no one is the exception to the rule.  Covid has impacted all large events and even affected what would be considered a small family event.

Lauren Brown, President, and Kalye Beets, Visionary, of Michaelis Events are no strangers to adversity, challenges, or tough times. Living through a tough start-up when their parents opened a new business in 2000, taught them resilience and determination. They learned how to pivot.

Today they are using these skills to reformulate and forecast next steps in a changed event industry. They have analyzed the market and turned their energies to the future instead of lingering in the past and hoping all things come back to some form of "normalcy".

Join us as we discuss their upbringing, potential future event trends, and how they learned to use laughter to maximize tough times and increase their energy!