How to Create Your First Lead Magnet

If you haven't yet started to create an email list as a content creator, you might want to consider doing that sooner rather than later.

An email list is often a cornerstone for a content creator business.  It is your connection to the "warmest leads" your audience; that subset of your audience that's most likely to follow you on social media, engage with your content, and "buy your stuff." That's why the conversion rate for sales via email lists tends to be much higher than that of a creator's social content.

One of the best ways to build an email list is by having a lead magnet, which is a free or low-priced product or service that provides value for a member of your audience in exchange for their contact information (and sometimes a small fee).

This may sound great in principle, but there are so many questions that need to be answered. How do you get started? What kind of lead magnet should you create? What vehicle can you use to distribute the lead magnet and collect those email addresses? What results can you expect and how do you build on those? Tune in to find out, because those are the topics of this episode.

Music and sound effects are licensed under Storyblocks. Opening track: Disco Danger, by Jon Presstone.

Did you notice the improved audio quality of this episode? That's thanks to my editor Mazil (@marschok98). You can check out his services on Fiverr.

If you want to see my current lead magnets, you can check those out on my Freebies page. 

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.