In this episode, I walk you through how I built my very own virtual marketing agency using a custom GPT inside ChatGPT.
It started as an experiment, but it’s quickly become one of the most useful tools I’ve created, especially for solo workers and small business owners like me who want strategic marketing input without the cost of a full agency.
I’ll explain:
What a custom GPT is and how to build one
How I came up with the idea for “Top Gun: Your Virtual Marketing Agency”
The five expert personas I created (inspired by legends like Daniel Kahneman and Seth Godin)
How I structured it to work like a real agency, including a four-step client process
Why this might actually outperform a traditional agency in some cases
You’ll also get a behind-the-scenes look at how I designed the prompts, uploaded supporting docs, and tested it on real briefs, including one for gluten-free donuts :-)
If you want to try it out for yourself, the link is below - let me know what you think.
As always, if you find this helpful, please follow the show, share it with a friend, or leave a review, it really helps.
Thanks for listening,
Scott
LINK:
Try the Top Gun Virtual Marketing Agency here:
https://chatgpt.com/g/g-67f5d7a6ee488191a900fe99aa76b28c-topgun-your-virtual-marketing-agency
Chapters
00:00 Intro
01:02 New Chapter
04:25 Creating Custom GPTs: A Step-by-Step Guide
06:35 New Chapter 2
12:04 Entering the instructions
17:11 A short demo of the Top Gun Virtual Agency - Custom GPT in action
25:41 Summary and outro
26:34 My way or the AI way Remix - courtsey of Mubert - 5 sec.mp3
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