I have a chat with brand and AI strategist Phil Pallen, author of AI for Small Business, to explore how small businesses can cut through the noise and use AI in meaningful, productive ways.
We talk about:
How to shift your mindset from “AI tools” to solving business problems
Why “Don’t Take Action Yet” might be the best AI prompt you’ll ever use
Practical examples of time tracking, automation, and AI-assisted creativity
Tips for prompting, branding, and using tools like ChatGPT and Adobe AI more effectively
Why experimenting (and even failing) is key to learning AI
The danger of using AI lazily—and how to do better
Whether you are AI-curious or already experimenting, this episode is packed with actionable advice, real-world stories, and plenty of practical wisdom.
Learn more about Phil at philpallen.co, or check out his AI tools directory at philpallen.co/tools. His book AI for Small Business is available now on Amazon and all major platforms.
Chapters
00:00 Introduction Phil Pallen, AI and Brand Strategist
02:44 Phil's Journey into AI and Branding
03:54 About Phil's Book, AI For Small Business
05:45 Where to get started with AI
08:16 Identifying tasks you enjoy and those that could be automated
10:22 Phil's top AI prompting tips
13:50 Experimenting with AI: Learning and Adapting
14:34 How to start experimenting with AI
16:51 Using AI to Enhance Creativity
20:30 Sustainable AI Tools and Ethical Considerations
25:10 Final Thoughts and Actionable Steps
27:40 My experiment - An AI Generated sign off pretending to be me - what do you think?
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