The Future of Sales, with Tim Cortinovis
I chat with Tim Cortinovis—AI expert, keynote speaker, and author—about how AI is transforming the role of sales. Tim shares his journey with AI, starting from experimenting with an early chatbot in the '80s to becoming an expert in AI-driven sales strategies today.
We dive deep into the skills needed for salespeople in the AI era and why embracing AI isn't optional anymore—it's essential to staying competitive. Tim offers practical advice on how salespeople can start using AI right away, highlighting his favorite tools that make everyday sales tasks simpler and more effective.
We also explore the future of sales, including fascinating predictions about how AI-driven agents and avatars could soon revolutionize customer interactions.
Whether you're already integrating AI into your sales process or just starting out, this episode will give you actionable insights to stay ahead.
Chapters
00:00 Introduction to AI in Sales
02:18 Using AI to build ideal customer personas
04:37 Utilizing AI for Market Research and Sales Intelligence
07:24 Building and Testing Buyer Personas with AI
11:40 The Evolving Skill Set of Sales Professionals
14:50 Common misconceptions and mistakes salespeople make with AI
16:22 Recommended Tools for Sales Professionals
18:58 What does the future of sales look like?
Highlights
How AI is currently reshaping the sales profession—and why it's not optional anymore.
Tim's top AI tools every salesperson should start using today:
ChatGPT for crafting emails and refining your sales pitch.
Perplexity.ai for powerful and simplified market research.
Microsoft Copilot for creating engaging presentations quickly and effortlessly.
AI isn't replacing salespeople—it's enhancing their abilities and efficiency.
Modern salespeople need to be data-driven, trusting AI insights rather than relying purely on gut feeling.
AI-driven agents and avatars will soon handle basic sales tasks, freeing sales professionals to focus on strategic relationships and deeper customer insights.
Key Quotes from Tim Cortinovis
“Around 30% of the task is done by the AI—there’s still 70% left to human skill.”
“Modern salespeople need to be data-driven, trusting AI insights rather than relying purely on gut feeling.”
“AI-driven agents and avatars will handle basic sales tasks, allowing professionals to focus on higher-level client interactions.”
Connect with Tim
Follow Tim on LinkedIn.
Check out Tim’s book “Selling Smarter, not harder” on Amazon and don't forget to leave him a review!
Connect with Me
Want to dive deeper into AI for your business? Connect with me on LinkedIn, or visit my website
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