myBurbank Talks Special: What's coming up in 2025

As we step into 2025, the vision for Burbank News is evolving. Our aim is to better serve the community by addressing the needs and interests of our audience. Over the past few years, we’ve monitored listener engagement and realized that lengthy content didn’t resonate as strongly as we hoped. Although our podcast began as a comprehensive resource for information, the feedback indicated that brevity and focus were key. This led us to reformulate our approach and introduce the "My Take in Five" segment, which delivers sharp, engaging content in a compact five-minute format. This new direction aligns with trends in media consumption, where audiences appreciate concise and relevant information that respects their time.

The transition from a long-format program to succinct segments does not minimize the importance of the topics; rather, it emphasizes our commitment to tackling substantial issues quickly and effectively. From local news updates to national stories that matter, our goal is to create a space where listeners can find precisely what they're looking for in a fraction of the time. Additionally, we continue to value our field reporting, injecting real-world context into our discussions. Our ability to capture events as they happen allows us to remain a vital part of the Burbank community, bringing the news directly to the people in a relatable way.

In light of our decision to revamp our content strategy, we are not only focused on our local initiatives but also broadening our horizons with diverse topics that attract wider interest. Our podcast will still cover essential city meetings and community events, but expect them to be presented in thought-provoking, easily digestible formats. As we embrace new technology, experimenting with live broadcasts from varied locations, we aim to enhance viewer engagement and make the experience more interactive. While our podcast landscape changes, we are committed to addressing the community's concerns, suggestions, and insights.

Engagement with our audience is paramount. We encourage our listeners to reach out and share their thoughts on what they’re interested in hearing. The upcoming year will be filled with opportunities for listener interaction, including comments and feedback on various platforms. We invite everyone, whether local or afar, to connect with us through our growing online presence. Each visit to our website aids in our visibility and assists in garnering the support we need to keep providing quality content. By championing local businesses and services, we foster a sense of community that extends beyond the podcast.

As we embrace this new approach, we recognize the incredible support our audience has shown. We’re thrilled to expand our merchandise and potential channel membership options, which offer special perks and behind-the-scenes access to our content before it reaches the general public. This is our way of giving back to the community that has supported us throughout our journey.

Ultimately, 2025 is not just any year for Burbank News; it’s an invitation to engage, share, and grow. We promise to honor the voices and interests of the community, providing relevant and timely insights into both local and national subject matter. As always, we appreciate your feedback—what interests you, what would you like to learn more about? Your suggestions will help us shape the future of the podcast and ensure we remain aligned with our audience’s preferences. Here’s to an exciting year filled with opportunity and collaboration!

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Episode Transcript

Speaker 1 (00:01):
This is another edition of my Burbank News.

Speaker 2 (00:08):
Hello Burbank and welcome to 2025.
Craig Sherwood here and I willbe your host, I know, could not
resist.
So what's going on with ourYouTube channel this year, in
2025?
We will continue to do all ofour podcasts, including our
business showcases.
Ask the Mayor, coach's, corner,women of Burbank and all the

(00:31):
other ones that come up.
We've decided to end the week.
That was and that will be aftermany of you said they really
don't need all the informationwe provided and the fact that
many meetings on the City ofBurbank's website do not include
staff reports or past minutes,which makes it frustrating to
try and get information.
The show was first envisioned asa roundtable-type show, but

(00:54):
evolved into a one-man show.
It took about five hours to putthe entire show together and
the number of listeners andviewers did not grow, which
meant people did not seeminterested.
And those who did, listenersand viewers did not grow, which
meant people did not seeminterested, and those who did
watch it usually watched forabout five minutes.
What we will start, however, isa new segment called my Take in
Five, which will be a quick,five-minute broadcast about a

(01:18):
single subject, usually oftopical interest.
It will be as much of my takeon a subject with as much
factual information that we have.
Think of it as a digitaleditorial.
We will also make them not onlyfor local but some national

(01:38):
issues and sports, whatever orwhatever something comes up.
We will also continue to covernews and meetings when we can to
bring you as much as we're ableto do.
We have a lot of great commentsabout our coverage of different
events.
We will also continue to dosome remote podcasts as they

(01:59):
come up throughout the year.
We really enjoy going out inthe field and it brings a
different look and feel to theyear.
We really enjoy going out inthe field and it brings a
different look and feel to thepodcast.
We will also continue to branchinto many different areas,
provide some shopping items thatmay be of interest to you, or
just some fun videos that wehope you will enjoy.
We will also play around withtrying to go live, sometimes

(02:22):
from the studio, sometimes inthe command center, sometimes
from remote places.
We are currently working on thetechnology, so expect a few
bugs here and there as we workit out.
I always appreciate the peoplewho come up and say they enjoy
their videos and want to supportus.
There are a couple of thingsyou can do to really help us at
MyBurbank.

(02:42):
First, you can visit ourwebsite.
Everything we do is an offshootfrom that site that we started
15 years ago and every time youcheck out our site your view is
recorded, not personally, butfor our stats to provide to
advertisers.
Number two is you can supportthe advertisers that advertise

(03:02):
on MyBurbank If you take anextra second and thank them when
you visit their businesses.
It would be greatly appreciated.
Finally, you can help us byalways hitting the like button
on our videos and subscribing toour channel.
You can also directly supportus by setting up for channel
membership right here on YouTubeor visit our online store and

(03:25):
pick up some great my Burbankmerch.
We will be expanding it downthe line to include a general
marketplace for many items.
The advantage to our store isthat all items are in stock and
will be shipped locally by me.
Channel members will also haveaccess to our videos before the
general public, as just one ofthe many perks.

(03:46):
Finally, please comment downbelow and let us know what you
think and give us ideas for ourpodcast or whatever you'd like
to see us cover.
Your opinions are important.
Thanks again for watching andlet's hope 2025 is a great year.