Host Kyle Mountsier sits down with Ron Andrews, Vice President at Dealer Inspire, to discuss the evolution of dealership websites and the customer experience. Ron shares how Dealer Inspire has always been obsessed with speed and convenience, ensuring that digital retail tools actually help—not hinder—the buying process. With automotive websites becoming more transactional, the focus is shifting to eliminating unnecessary friction by auditing website architecture, removing outdated code, and streamlining integrations.
The conversation highlights the importance of top-of-funnel strategies, as innovative dealers are now focusing more on brand awareness, first-party data activation, and smarter media investments. Ron emphasizes that while many dealers traditionally prioritized low-funnel shoppers, those embracing early-stage engagement are seeing stronger long-term results. By aligning site performance, marketing strategy, and customer experience, dealers can create a seamless online-to-showroom journey that drives conversions.
0:00 Intro – Live from the Cars Commerce booth at NADA.
0:43 Speed and convenience win – Dealer Inspire’s focus from day one.
1:54 Too much tech can hurt the experience – Unnecessary plugins slow websites down.
2:55 Audit your website regularly – Many sites still have outdated scripts and tracking codes.
4:23 Automotive websites must become e-commerce platforms – Modern architecture is key.
4:47 Top-of-funnel strategies are winning – Dealers investing in early-stage engagement have an advantage.
5:41 First-party data is a game changer – Dealers need to leverage it for smarter marketing.
Learn more about Cars Commerce:https://www.carscommerce.inc/
Ron Andrews is the Vice President, Media and Digital Solutions atCars Commerce
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