May 26, 2025 • 35 mins
Hilda Faisod, a distinguished catalyst for personal and professional growth, joins us today to elucidate her extensive expertise in coaching, mental fitness, and leadership transformation. With a remarkable background encompassing ten international certifications, she has devoted two decades to empowering individuals and organizations to unlock their full potential for performance and happiness. Hilda's work transcends conventional methodologies, as she challenges her clients to adopt new perspectives that foster long-lasting results and meaningful change. Additionally, through her book, "Power the Executive Roadmap to Transforming Lives and Business," she articulates a structured approach to achieving personal and professional excellence. Our conversation delves into her insights on leadership, the importance of continuous growth, and the significance of creating one's own meaning in life to navigate challenges effectively.
Hilda Faisod, a distinguished figure in the realm of personal and professional development, has dedicated her career to empowering individuals and organizations to unlock their fullest potential. With over two decades of experience in leadership transformation, Hilda employs a diverse array of methodologies, including coaching and mastermind groups, to facilitate growth and elevate performance. Her extensive qualifications, underscored by ten international certifications, equip her to work effectively with senior executives and their teams, fostering an environment conducive to meaningful change and sustained success. Through her role as a leadership podcaster and the author of 'Power the Executive Roadmap to Transforming Lives and Business', Hilda not only shares her insights but also challenges her audience to pursue long-lasting results that blend professional achievement with personal fulfillment. Her approach emphasizes the importance of perspective, urging individuals to cultivate the ability to see beyond their current frameworks and embrace new possibilities that can lead to transformative outcomes.
Takeaways:
- Hilda Faizod is a catalyst for personal and professional growth, emphasizing empowerment for individuals and organizations alike.
- With over two decades of experience, Hilda has become a trusted partner in leadership transformation journeys.
- She underscores the importance of seeing different perspectives to unlock potential and enhance decision-making.
- Hilda's coaching methodology focuses on practical steps and daily practices to facilitate sustainable change and growth.
- Her book, 'Power Up: The Executive Roadmap to Transforming Life,' offers concrete strategies for achieving success through personal reflection and commitment.
- The discussion highlights the significance of accountability and support in the journey towards self-improvement and lasting impact.
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Transcript
Episode Transcript
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(00:50):
My guest today is Hilda Faizod.
She's a catalyst for personaland professional growth, striving
to empower individuals andorganizations to unlock performance
and happiness.
Specializing in coaching,mastermind and mental Fitness, Hilda
holds 10 internationalcertificate certifications that validate
her expertise in working withsenior executives, their teams and
(01:14):
organizations.
For two decades, Hilda hasbeen a trusted partner on leadership
transformational journeys.
Her commitment lies insupporting those who invest in their
growth and change, ensuringtheir choices and actions are amplified.
As a leadership podcaster andauthor of Power the Executive Roadmap
(01:34):
to Transforming Lives andBusiness, Hilda challenges individuals
to achieve long lasting results.
When she is not immersed inher work, you can find her exploring
new destinations, takingleisurely walks, engaging in meaningful
conversations, and cherishingtime with her family and enjoying
life.
We welcome Hilda to the podcast.
(01:59):
Well, Hilda, welcome to the podcast.
How you doing today?
So glad to be here.
Thank you very much.
Good to have you on.
So I'm going to ask you myfavorite question.
I ask all my guests or what'sthe best piece of advice you ever
received?
Okay.
To pick one.
(02:21):
Okay.
Ready?
Ready to jump in to allowmyself to see differently.
Oh, okay.
That is a huge piece of advicebecause usually we see with our eyes
and our filters and patternsand beliefs.
(02:46):
So allow yourself to look theother side, the other part, to turn
a little bit and see different possibilities.
It gives you a whole richnessto decide what is best for you.
So.
So that is a good one.
And it really helps in thework that you do working with, you
(03:06):
know, leadershipentrepreneurs, working in organizations,
because you can walk in with abrand new perspective than what they
have because they're inside of it.
When you're in, in theorganization, when you're leading
it, you see it one waysometimes that the expert, as we
talk about with the briefcase,comes in and they see things that
you're missing.
So I like that idea of youcoming in with a.
With fresh set of eyes.
(03:29):
Yeah.
And I allow them to ask, okay,which is your perspective?
Okay.
That is only one of it.
Right.
Allow yourself to think and tosee differently.
So what are you seeing asother possibilities?
(03:49):
So I don't allow people tostay in the same perspective.
Life, when that is so narrow,to take a good decision.
But we like being in ourcomfort zone, so.
Oh, yeah.
Oh, yeah.
Easy, Right.
I'm curious, Hilda, as youthink about your career, who are
(04:10):
some people that served as aninspiration for you on your journey?
Yeah, I do have some teachers,the big ones.
So I'm always in the shouldersof giants.
So One of it that I love, thatguy is Bob Dunham and he has this
(04:33):
leadership coaching trainingand I was more than two years with
him and he allowed me tounderstand coaching in business and
coaching as a leader and howyou can enhance your capabilities
to make a great team.
(04:56):
Working together andcommitting with you to deliver results
and all the promises you aredoing to your company that allow
me as a coach to see theleadership role and to see new possibilities
(05:18):
and distinctions.
He is one of the best coaches,mentors and dear friend that I have.
I love that.
That's so neat.
So tell us a bit about your journey.
What inspired you to become acatalyst for personal and professional
growth?
(05:38):
I think my life is a bigexample of that.
But I realized that maybe 20years ago because I studied an educational
career and I found thatworking in a corporate business,
(05:59):
training people is a way toenhance their capabilities and to
allow them to learn andimprove and act better and have better
results.
And I was happy for about 10years when I questioned myself and
I saw coaching as a training effort.
(06:23):
And after that I defined thatwhy I train in coaching, but I don't
coach people.
So I began my journey with 10different kind of certifications
and that allowed me to see adifferent impact.
It's not the same to deliver aknowledge and to put some practices,
(06:49):
but after that you forgetalmost everything in a month because
there is a stat that says thatyou stay in a month with a 10% of
that knowledge if you don'tpractice and rehearse and do something
(07:09):
with it.
So 10% is awful, is really discouraging.
And I found that coaching isthe opposite because you see the
client today and the otherweek or every other week and the
client comes with somepractices and solutions and experiences
(07:34):
and questions and maybeinspiration of moving a little bit
and keep a pace and you seeagain the executive or the leader
or that entrepreneur thatwants to grow his own possibilities.
And that happened for aboutsix months.
(07:59):
So people begin here and theygo up there transforming themselves.
So that's why I say I'm acatalyst because I use all the talents
and possibilities and createmore to improve performance and also
(08:23):
to create well being.
Because if you are going todecide in your adult life something
big, it needs to have also joyand happiness and a fulfilling life
because if not you are goingto hate what you are going to do
(08:45):
every day.
That's very, very insightful.
With all those certifications.
Tell us a little bit about howyou you've learned to specialize
your coaching through those certifications.
Yeah, I began with.
With executive coaching, andafter that with international coaching
(09:07):
and team.
Team and purse coaching.
But after I began withleadership coaching, I find the perfect
place.
Place.
Because if you work with sealevel and you allow people to change
and transform and to sustainwhat they say, walking what they
(09:32):
talk, the whole structure in acompany gets modified.
So that's why I found thatleadership coaching is the place
where more impact I can createthat makes sense.
So let's dig into your book,because I'm dying to get into it,
(09:54):
but I want to kind of get alittle background about you before
we got into that.
So you wrote a book, the PowerUp, Power up the Executive Roadmap
to Transforming Life.
It is seven chapters and youhave a lot of good content there.
So it's not a long read.
So it's something that you canpick up and.
And really dig into, but kindof start out by kind of digging to
(10:15):
one of the.
You talk about the step fourstep breakthrough model.
Tell us about that.
Yeah.
Allow me for a moment to talka little bit about change and challenges.
Sure.
Because we love to change orwe love the idea of improving and
(10:36):
growing and getting moreresults and having a better life
and improving business.
So we love the idea, but wewant to happen it so, so fast.
And it's not right, Right?
No, not usually.
(10:56):
Yeah, usually there's no.
An overnight success.
You need to work and work andwork and sustain.
And we love the speed and thequick fixes and the shortcuts.
And that's not.
So.
We need to understand what ittakes to change and to invest in
(11:22):
yourself to remove what getsin the way.
And usually I am the one thatgets in my way.
Right.
That's unfortunate.
Yes, that's true.
Okay.
Yeah, it's true.
So because I get in my way, Ineed to be aware of what stops me
(11:45):
and how to deal with that.
And when I work with myself,I'm ready for the four steps.
And the first one is somethingthat we usually don't question ourselves
because we question about agoal, a target, some kind of results
(12:07):
we want.
But we need to questionourselves in who do we want to become
in design that future whereI'm going to be a best leader, a
stronger, better me, anempowered person, a voice of influence,
(12:33):
a healthy person, a leaderthat can have a team that is committed
to deliver their best.
If we ask ourselves, who do wewant to become, we put ourselves
in that future and we definehow to walk towards that future.
(13:00):
So that is the first step.
What do you care about in thisstage of life, what matters to you?
Because the stages are different.
We don't want the same when weare younger than when we are older.
(13:23):
Our needs and motivations andchallenges and well willing to put
a print in the world aredifferent in your 30s than in your
50s or more.
So you need to question oftenin this new stage of life, what matters
(13:50):
to me and what do I want andhow do I want to spend my life?
So performance and happinessresults and well being, improve a
lot and balance myself.
(14:12):
So in this mix, what do youcare about?
Right?
Yes, good points.
So this is the first step.
The second one is a matter of practice.
It's like go to the gym andhave in your hands these dumbbells
and begin to make with theweights muscle to build muscle.
(14:39):
And this is a, a no ending job daily.
Because if you do once a weekor once a month, you are not going
to see the muscle that youwant to see in yourself and is not
(15:00):
going to build your future.
So it's every day and everydaypractice and it's not a huge one.
You maybe, and I hope you wantbig goals, but you are going to chunk
those goals into small piecesand you are going to go piece by
(15:25):
piece, step by step, smallactivity by small activity.
So for example, I do have aclient today and he said okay, on
Monday.
And I said Monday?
Okay, it doesn't sound good.
On Monday?
(15:46):
Yeah, on Monday I will go tothe gym.
And I said that doesn't soundgood because another day maybe is
never.
So what are you going to do today?
No, it's because I'm sayingthis because I don't have space today.
(16:08):
Okay, a small decision.
What do you want to do today?
Okay, I can check which of thestudios or gyms I want.
Okay, that is so perfect.
And what are you going to do tomorrow?
Well, my sneakers need new ones.
(16:29):
Okay, are you going for your sneakers?
And what are you going to dothe other day and on Monday at what
time are you going to stay outof bed to go to the gym?
So there are so small, tinydecisions but that allow you to go
(16:52):
closer to what, what you want.
That's really interestingbecause that reminds me of the, the
other book, Atomic Habitswhere he talks about, you know, same
thing of you have to makesmall increments to get to the big
thing.
So maybe you don't go to thegym, but maybe you drive by the gym
and then maybe, maybe it's nottill day four when you've driven
(17:13):
to the gym every day that youactually get out of the car and get
into the gym.
But it's those like you justtalk about those small habits, those
small practices that begin tobuild onto something bigger to get
you to the point where you getto like step three, which is model
accomplish, right?
Yeah.
And here's the problem, Kit.
(17:37):
We think because I was reallyconsistent that 21 days is going
to be enough, right?
Exactly.
Oh my goodness.
Who told us that is a huge mistake?
Because on day 22, I eat acake, I don't go to the gym hoping
(18:00):
that the habit will take me bymyself and it's not going to happen.
So we need to be consistent.
And my clients ask me how muchit will take and I said sorry for
the answer.
As much as it takes.
(18:22):
Right?
As much as it takes.
How much?
I don't know.
How many months and how manyreps, I don't know.
And maybe you don't knoweither, but you will know when really
it sticks enough.
That is part of your changing life.
(18:45):
And that is step four to keep going.
I hate, hate it.
To go to the gym, hate it.
And it took me one year tosolve it.
But now there's no question inmy mind.
(19:05):
Every morning I don't struggle anymore.
I do six times a week becauseI do believe in being a healthy person.
So I do invest in myself everymorning for one hour.
So it's a practice, it's an achievement.
(19:28):
And you need to keep goinguntil its transformation and is a
lifestyle.
So your book is very practical.
I like how you've laid that out.
And you discuss how toovercome challenges and achieve success
by giving practical and Iwould say, heartfelt anecdotes.
(19:49):
So as you think about yourbook, what is one of your favorite
anecdotes from your book?
Well, one of my favorites isto think about meaning.
Something that I discover isthat we are meaning creators.
(20:09):
Nothing that we have has perse, a meaning.
And I want to put an exampleof this cup because I love this cup.
And every morning it's withme, with my coffee.
(20:29):
Why do I love it is not maybethe best one because I cannot microwave
this one, so it's notcomfortable sometimes.
So why I love it because myson was on vacation, came with a
present and that for me has aspecial, special meaning.
(20:55):
I love this cup so I don'tchange it for another one that I
can put in the micro oven toheat the coffee.
So the meaning is mine.
Another person can say, thisis so uncomfortable.
(21:16):
You cannot handle it and youcannot microwave it, so this is not
comfortable.
And for me is the best one.
So we put meaning foreverything in life and the meaning
allow us to do or to stop.
For me, exercise wassacrifice, sweat, being tired, being
(21:44):
mad, having no physicalconditions, so feeling awful.
And if I don't change it, I'mnot going to be able to wake up in
the morning and to want to goto the gym.
So I needed to change themeaning in my mind and I think, okay,
(22:07):
what do I want that to be?
And I said healthy, to be inmy weight, to have energy, less stress,
physical condition, a great appearance.
Okay, I like those meanings.
So that's why I'm going towake up every morning and I will
(22:32):
go to the gym because that'senough for me.
So one of the best things thatwe can do is review our meanings.
If something stops us, what doI believe about that and how can
I change it for the best.
(22:52):
I love that.
So who would you say this bookis targeting?
Who's your audience?
My audience actually are sealevel leaders, executives, entrepreneurs,
solopreneurs.
But it's for everyone thatwants to change because it's for
life and for business is foryour life, the whole life.
(23:16):
So it's for everyone.
But I speak in a corporate language.
I speak for business, but ofcourse I speak about performance
and also about happiness.
I love that.
So you have a couple of how toquestions or kind of the things your
(23:37):
book addresses.
I want to kind of go overthose with you.
So.
So you say this book is goingto show you how to discover what's
in your way and how tointercept those blockages.
You talked about it earlier.
We talked about what are thoseself sabotaging things that we do
to stop us from achieving thegoals we could do.
So talk a little bit about that.
(23:57):
We talked briefly about in thebeginning, but kind of one of those
self sabotaging things.
I found myself being a strong,strong, strong perfectionist.
Oh yeah.
So I spend so much time inCanva because I need to arrange the
(24:19):
presentation and needs to,okay, maybe the letter, the letter,
the font a little bit bigger,a little bit small to the left, to
the right.
So I spent, I spend so muchtime when the presentation is already
super good and I do that ineverything because I want everything
(24:45):
to be perfect.
And that stops me fromachieving more and being more fluent
and allowing myself to deliver faster.
And I can assure that if Idowngrade a little bit, it will be
(25:10):
more than okay because I'm a perfectionist.
So I do have a practice and Idecide what is my 20% that is going
to be perfect.
No flow perfect.
(25:32):
And what is the 80 that beingfine is going to be really good also.
So it's not a hundred becauseit's a crazy game.
It needs to be the 20.
So I define that.
Also cleaning and maintainingmy home.
(25:53):
What is the 20% that I'm goingto focus because the other 80 no
one is here.
So it's clean and perfect.
So being so perfectionistmakes me crazy and makes crazy others.
(26:18):
Okay, you need align this, youneed to move this.
Okay, again, repetition.
And I had this coworker thatshe said you return 10 times something
and if you can return the 11thtime, you will do that again because
(26:39):
you you found where I cannotsee flows.
So it's a crazy game.
And this stops me.
So excuse me as I have theperfectionist there.
I hyperachiever and a victimand an avoid there and a controller
(27:00):
and a hyper vigilant and ahyper controller.
So it's crazy.
So being a perfectionist, oneof the things you talk about this
book will help you do is howdo you achieve results and get close
to what you want.
So you just talked a littlebit about how do you.
How do you help people who arelike you to.
(27:22):
To get to the point whereknowing what that that 80% is because
it's hard to pull back and gois this 80% good enough when you
still want to go a little bit further.
Because if you don't everlike, if you never finished writing
this book because you'retrying to get to be perfect, the
book never comes out.
So how do you program yourselfto go, okay, this is good enough?
(27:43):
Do you have people alongsideyou who go this is good enough as
kind of as a you did great.
Or do you.
How do you do that?
Just kind of give us some insight.
My mind was crazy because I'mMexican and I wrote a book in English.
So my mind was like, are you crazy?
Why.
Why you want to achieve thatin Spanish is going to be great in
(28:08):
English?
Maybe you are going to towrite like a Mexican writing in English.
So that's not good.
And my perfectionist wasstruggling a lot.
So I put myself into somestuff like I pay for Grammarly that
(28:28):
is amazing to check yourmistakes on how you write it and
how many words I more thanenough in a sentence and what is
missing and connections and everything.
And I have two editing reviewsand I correct the book and they review
(28:52):
it again.
So you need to cover your back.
That's good.
But you don't need to doeverything to by yourself.
That is also a truth.
I love that another pair ofeyes can help.
You obviously did a good jobbecause you guy down in 230, 35 pages.
(29:14):
So you didn't, you didn't.
You found a way to stop beforeyou got to the point where the book
was too long.
So I commend you for that.
Yeah, I did.
I did that.
And you need to decide what isfor the next book.
You cannot give everythingthat you have.
Right.
You have in your book A 30 DayChallenge to walk you towards success.
(29:37):
Tell us a little bit aboutthat for those who are going to pick
up this book and want to knowwhat are the practical things this
book offers?
Yeah, okay.
Again, 30 days is not enough,but it's a great beginning, is to
push you and to put yourselfinto the reflection of who do you
want to become.
(29:59):
And it allows you in 10questions to develop an identity,
to put yourself into somegoals, to have a plan and to go step
by step.
So sometimes we need somethingthat will push us or that will help
(30:24):
us and support us.
We function better when wehave support.
So my best times of improving,and my clients too is because we
have a coach.
I do have a coach.
And I improve faster andbetter because I begin to see what
(30:46):
I'm not seeing.
And I know I will have areview in two weeks.
So I need to make things happen.
So the 30 day challenge is howto get this impulse that you need
to begin something and how toget momentum.
(31:09):
And in the book I said find acoach, find a mentor, find an accountability
partner or, or all of theabove because you are going to improve
faster and better.
So that is the Fairy day challenge.
A great beginning.
I love that.
So I love to ask my guest this question.
(31:30):
Hilda, we could go on all daybecause this is a phenomenal conversation.
Oh yeah.
But I want to know what do youwant your legacy to be?
To create impact.
I want to think to scale the impact.
Because I do work one on oneand I enjoy a bunch one on one because
(31:51):
you are witness of improving others.
So one on one is amazing, butis one by one.
So to scale the impact, tohave this voice outside that has
credibility to create abusiness that will sustain in the
(32:12):
future the challenges thatothers face and some kind of responses.
Digital products, podcasts,books that can help people reflect
because an idea will pop up inyour mind and if you are brave enough,
(32:37):
you will put that into practice.
That's good.
And that will be transformative.
So where can people find your book?
Power up the executive roadmap.
To transforming life.
Yeah, you can find it onAmazon Amazon.com I love the reviews.
If they can leave a review,that will be more than amazing.
(33:00):
And if they want to have aconversation and invest in changing
themselves and in improvingand transforming their life and business,
I'm in hildefainso.com soHilda, as.
We wrap up this conversation,what key takeaways do you want to
leave with the audience togive that expand the impact we just
(33:23):
talked about?
Yeah, when I begin to talkabout transformation, people begin
like, oh, that sounds huge andit sounds big and it is.
But you can begin small.
So every morning you can havebefore to jump out to your day, you
(33:49):
can have a small reflection ofwhat can be meaningful for me and
for others today.
What can be a small littlemicro decision or practice that can
change me or can change othersor can contribute, can add value,
(34:12):
can make me feel better, canmake me feel flow today, can make
me understand that less ismore in the majority of of the time.
So a two minutes practice ofreflection and commitment and a micro
(34:32):
decision that will take you toa better place.
Don't go in the default futureand the default is your agenda.
From meeting to meeting, frompodcast to podcast, allow yourself
two minutes of reflection.
That's good.
Hilda, thanks so much fortaking the time to provide such great
(34:55):
content today and blessings onthis book.
This book seems very practicaland very helpful for people who are
trying to take that next step.
So thank you for taking thetime to get that out and to get it
into people's hands so we canlearn and grow in our journey.
Thank you to you and to your audience.
Thank you very much.
(35:15):
Kit.
My guest today is Hilda Faizod.
She's a catalyst for personaland professional growth, striving
to empower individuals andorganizations to unlock performance
and happiness.
Specializing in coaching,mastermind and mental Fitness, Hilda
holds 10 internationalcertificate certifications that validate
her expertise in working withsenior executives, their teams and
(01:14):
organizations.
For two decades, Hilda hasbeen a trusted partner on leadership
transformational journeys.
Her commitment lies insupporting those who invest in their
growth and change, ensuringtheir choices and actions are amplified.
As a leadership podcaster andauthor of Power the Executive Roadmap
(01:34):
to Transforming Lives andBusiness, Hilda challenges individuals
to achieve long lasting results.
When she is not immersed inher work, you can find her exploring
new destinations, takingleisurely walks, engaging in meaningful
conversations, and cherishingtime with her family and enjoying
life.
We welcome Hilda to the podcast.
(01:59):
Well, Hilda, welcome to the podcast.
How you doing today?
So glad to be here.
Thank you very much.
Good to have you on.
So I'm going to ask you myfavorite question.
I ask all my guests or what'sthe best piece of advice you ever
received?
Okay.
To pick one.
(02:21):
Okay.
Ready?
Ready to jump in to allowmyself to see differently.
Oh, okay.
That is a huge piece of advicebecause usually we see with our eyes
and our filters and patternsand beliefs.
(02:46):
So allow yourself to look theother side, the other part, to turn
a little bit and see different possibilities.
It gives you a whole richnessto decide what is best for you.
So.
So that is a good one.
And it really helps in thework that you do working with, you
(03:06):
know, leadershipentrepreneurs, working in organizations,
because you can walk in with abrand new perspective than what they
have because they're inside of it.
When you're in, in theorganization, when you're leading
it, you see it one waysometimes that the expert, as we
talk about with the briefcase,comes in and they see things that
you're missing.
So I like that idea of youcoming in with a.
With fresh set of eyes.
(03:29):
Yeah.
And I allow them to ask, okay,which is your perspective?
Okay.
That is only one of it.
Right.
Allow yourself to think and tosee differently.
So what are you seeing asother possibilities?
(03:49):
So I don't allow people tostay in the same perspective.
Life, when that is so narrow,to take a good decision.
But we like being in ourcomfort zone, so.
Oh, yeah.
Oh, yeah.
Easy, Right.
I'm curious, Hilda, as youthink about your career, who are
(04:10):
some people that served as aninspiration for you on your journey?
Yeah, I do have some teachers,the big ones.
So I'm always in the shouldersof giants.
So One of it that I love, thatguy is Bob Dunham and he has this
(04:33):
leadership coaching trainingand I was more than two years with
him and he allowed me tounderstand coaching in business and
coaching as a leader and howyou can enhance your capabilities
to make a great team.
(04:56):
Working together andcommitting with you to deliver results
and all the promises you aredoing to your company that allow
me as a coach to see theleadership role and to see new possibilities
(05:18):
and distinctions.
He is one of the best coaches,mentors and dear friend that I have.
I love that.
That's so neat.
So tell us a bit about your journey.
What inspired you to become acatalyst for personal and professional
growth?
(05:38):
I think my life is a bigexample of that.
But I realized that maybe 20years ago because I studied an educational
career and I found thatworking in a corporate business,
(05:59):
training people is a way toenhance their capabilities and to
allow them to learn andimprove and act better and have better
results.
And I was happy for about 10years when I questioned myself and
I saw coaching as a training effort.
(06:23):
And after that I defined thatwhy I train in coaching, but I don't
coach people.
So I began my journey with 10different kind of certifications
and that allowed me to see adifferent impact.
It's not the same to deliver aknowledge and to put some practices,
(06:49):
but after that you forgetalmost everything in a month because
there is a stat that says thatyou stay in a month with a 10% of
that knowledge if you don'tpractice and rehearse and do something
(07:09):
with it.
So 10% is awful, is really discouraging.
And I found that coaching isthe opposite because you see the
client today and the otherweek or every other week and the
client comes with somepractices and solutions and experiences
(07:34):
and questions and maybeinspiration of moving a little bit
and keep a pace and you seeagain the executive or the leader
or that entrepreneur thatwants to grow his own possibilities.
And that happened for aboutsix months.
(07:59):
So people begin here and theygo up there transforming themselves.
So that's why I say I'm acatalyst because I use all the talents
and possibilities and createmore to improve performance and also
(08:23):
to create well being.
Because if you are going todecide in your adult life something
big, it needs to have also joyand happiness and a fulfilling life
because if not you are goingto hate what you are going to do
(08:45):
every day.
That's very, very insightful.
With all those certifications.
Tell us a little bit about howyou you've learned to specialize
your coaching through those certifications.
Yeah, I began with.
With executive coaching, andafter that with international coaching
(09:07):
and team.
Team and purse coaching.
But after I began withleadership coaching, I find the perfect
place.
Place.
Because if you work with sealevel and you allow people to change
and transform and to sustainwhat they say, walking what they
(09:32):
talk, the whole structure in acompany gets modified.
So that's why I found thatleadership coaching is the place
where more impact I can createthat makes sense.
So let's dig into your book,because I'm dying to get into it,
(09:54):
but I want to kind of get alittle background about you before
we got into that.
So you wrote a book, the PowerUp, Power up the Executive Roadmap
to Transforming Life.
It is seven chapters and youhave a lot of good content there.
So it's not a long read.
So it's something that you canpick up and.
And really dig into, but kindof start out by kind of digging to
(10:15):
one of the.
You talk about the step fourstep breakthrough model.
Tell us about that.
Yeah.
Allow me for a moment to talka little bit about change and challenges.
Sure.
Because we love to change orwe love the idea of improving and
(10:36):
growing and getting moreresults and having a better life
and improving business.
So we love the idea, but wewant to happen it so, so fast.
And it's not right, Right?
No, not usually.
(10:56):
Yeah, usually there's no.
An overnight success.
You need to work and work andwork and sustain.
And we love the speed and thequick fixes and the shortcuts.
And that's not.
So.
We need to understand what ittakes to change and to invest in
(11:22):
yourself to remove what getsin the way.
And usually I am the one thatgets in my way.
Right.
That's unfortunate.
Yes, that's true.
Okay.
Yeah, it's true.
So because I get in my way, Ineed to be aware of what stops me
(11:45):
and how to deal with that.
And when I work with myself,I'm ready for the four steps.
And the first one is somethingthat we usually don't question ourselves
because we question about agoal, a target, some kind of results
(12:07):
we want.
But we need to questionourselves in who do we want to become
in design that future whereI'm going to be a best leader, a
stronger, better me, anempowered person, a voice of influence,
(12:33):
a healthy person, a leaderthat can have a team that is committed
to deliver their best.
If we ask ourselves, who do wewant to become, we put ourselves
in that future and we definehow to walk towards that future.
(13:00):
So that is the first step.
What do you care about in thisstage of life, what matters to you?
Because the stages are different.
We don't want the same when weare younger than when we are older.
(13:23):
Our needs and motivations andchallenges and well willing to put
a print in the world aredifferent in your 30s than in your
50s or more.
So you need to question oftenin this new stage of life, what matters
(13:50):
to me and what do I want andhow do I want to spend my life?
So performance and happinessresults and well being, improve a
lot and balance myself.
(14:12):
So in this mix, what do youcare about?
Right?
Yes, good points.
So this is the first step.
The second one is a matter of practice.
It's like go to the gym andhave in your hands these dumbbells
and begin to make with theweights muscle to build muscle.
(14:39):
And this is a, a no ending job daily.
Because if you do once a weekor once a month, you are not going
to see the muscle that youwant to see in yourself and is not
(15:00):
going to build your future.
So it's every day and everydaypractice and it's not a huge one.
You maybe, and I hope you wantbig goals, but you are going to chunk
those goals into small piecesand you are going to go piece by
(15:25):
piece, step by step, smallactivity by small activity.
So for example, I do have aclient today and he said okay, on
Monday.
And I said Monday?
Okay, it doesn't sound good.
On Monday?
(15:46):
Yeah, on Monday I will go tothe gym.
And I said that doesn't soundgood because another day maybe is
never.
So what are you going to do today?
No, it's because I'm sayingthis because I don't have space today.
(16:08):
Okay, a small decision.
What do you want to do today?
Okay, I can check which of thestudios or gyms I want.
Okay, that is so perfect.
And what are you going to do tomorrow?
Well, my sneakers need new ones.
(16:29):
Okay, are you going for your sneakers?
And what are you going to dothe other day and on Monday at what
time are you going to stay outof bed to go to the gym?
So there are so small, tinydecisions but that allow you to go
(16:52):
closer to what, what you want.
That's really interestingbecause that reminds me of the, the
other book, Atomic Habitswhere he talks about, you know, same
thing of you have to makesmall increments to get to the big
thing.
So maybe you don't go to thegym, but maybe you drive by the gym
and then maybe, maybe it's nottill day four when you've driven
(17:13):
to the gym every day that youactually get out of the car and get
into the gym.
But it's those like you justtalk about those small habits, those
small practices that begin tobuild onto something bigger to get
you to the point where you getto like step three, which is model
accomplish, right?
Yeah.
And here's the problem, Kit.
(17:37):
We think because I was reallyconsistent that 21 days is going
to be enough, right?
Exactly.
Oh my goodness.
Who told us that is a huge mistake?
Because on day 22, I eat acake, I don't go to the gym hoping
(18:00):
that the habit will take me bymyself and it's not going to happen.
So we need to be consistent.
And my clients ask me how muchit will take and I said sorry for
the answer.
As much as it takes.
(18:22):
Right?
As much as it takes.
How much?
I don't know.
How many months and how manyreps, I don't know.
And maybe you don't knoweither, but you will know when really
it sticks enough.
That is part of your changing life.
(18:45):
And that is step four to keep going.
I hate, hate it.
To go to the gym, hate it.
And it took me one year tosolve it.
But now there's no question inmy mind.
(19:05):
Every morning I don't struggle anymore.
I do six times a week becauseI do believe in being a healthy person.
So I do invest in myself everymorning for one hour.
So it's a practice, it's an achievement.
(19:28):
And you need to keep goinguntil its transformation and is a
lifestyle.
So your book is very practical.
I like how you've laid that out.
And you discuss how toovercome challenges and achieve success
by giving practical and Iwould say, heartfelt anecdotes.
(19:49):
So as you think about yourbook, what is one of your favorite
anecdotes from your book?
Well, one of my favorites isto think about meaning.
Something that I discover isthat we are meaning creators.
(20:09):
Nothing that we have has perse, a meaning.
And I want to put an exampleof this cup because I love this cup.
And every morning it's withme, with my coffee.
(20:29):
Why do I love it is not maybethe best one because I cannot microwave
this one, so it's notcomfortable sometimes.
So why I love it because myson was on vacation, came with a
present and that for me has aspecial, special meaning.
(20:55):
I love this cup so I don'tchange it for another one that I
can put in the micro oven toheat the coffee.
So the meaning is mine.
Another person can say, thisis so uncomfortable.
(21:16):
You cannot handle it and youcannot microwave it, so this is not
comfortable.
And for me is the best one.
So we put meaning foreverything in life and the meaning
allow us to do or to stop.
For me, exercise wassacrifice, sweat, being tired, being
(21:44):
mad, having no physicalconditions, so feeling awful.
And if I don't change it, I'mnot going to be able to wake up in
the morning and to want to goto the gym.
So I needed to change themeaning in my mind and I think, okay,
(22:07):
what do I want that to be?
And I said healthy, to be inmy weight, to have energy, less stress,
physical condition, a great appearance.
Okay, I like those meanings.
So that's why I'm going towake up every morning and I will
(22:32):
go to the gym because that'senough for me.
So one of the best things thatwe can do is review our meanings.
If something stops us, what doI believe about that and how can
I change it for the best.
(22:52):
I love that.
So who would you say this bookis targeting?
Who's your audience?
My audience actually are sealevel leaders, executives, entrepreneurs,
solopreneurs.
But it's for everyone thatwants to change because it's for
life and for business is foryour life, the whole life.
(23:16):
So it's for everyone.
But I speak in a corporate language.
I speak for business, but ofcourse I speak about performance
and also about happiness.
I love that.
So you have a couple of how toquestions or kind of the things your
(23:37):
book addresses.
I want to kind of go overthose with you.
So.
So you say this book is goingto show you how to discover what's
in your way and how tointercept those blockages.
You talked about it earlier.
We talked about what are thoseself sabotaging things that we do
to stop us from achieving thegoals we could do.
So talk a little bit about that.
(23:57):
We talked briefly about in thebeginning, but kind of one of those
self sabotaging things.
I found myself being a strong,strong, strong perfectionist.
Oh yeah.
So I spend so much time inCanva because I need to arrange the
(24:19):
presentation and needs to,okay, maybe the letter, the letter,
the font a little bit bigger,a little bit small to the left, to
the right.
So I spent, I spend so muchtime when the presentation is already
super good and I do that ineverything because I want everything
(24:45):
to be perfect.
And that stops me fromachieving more and being more fluent
and allowing myself to deliver faster.
And I can assure that if Idowngrade a little bit, it will be
(25:10):
more than okay because I'm a perfectionist.
So I do have a practice and Idecide what is my 20% that is going
to be perfect.
No flow perfect.
(25:32):
And what is the 80 that beingfine is going to be really good also.
So it's not a hundred becauseit's a crazy game.
It needs to be the 20.
So I define that.
Also cleaning and maintainingmy home.
(25:53):
What is the 20% that I'm goingto focus because the other 80 no
one is here.
So it's clean and perfect.
So being so perfectionistmakes me crazy and makes crazy others.
(26:18):
Okay, you need align this, youneed to move this.
Okay, again, repetition.
And I had this coworker thatshe said you return 10 times something
and if you can return the 11thtime, you will do that again because
(26:39):
you you found where I cannotsee flows.
So it's a crazy game.
And this stops me.
So excuse me as I have theperfectionist there.
I hyperachiever and a victimand an avoid there and a controller
(27:00):
and a hyper vigilant and ahyper controller.
So it's crazy.
So being a perfectionist, oneof the things you talk about this
book will help you do is howdo you achieve results and get close
to what you want.
So you just talked a littlebit about how do you.
How do you help people who arelike you to.
(27:22):
To get to the point whereknowing what that that 80% is because
it's hard to pull back and gois this 80% good enough when you
still want to go a little bit further.
Because if you don't everlike, if you never finished writing
this book because you'retrying to get to be perfect, the
book never comes out.
So how do you program yourselfto go, okay, this is good enough?
(27:43):
Do you have people alongsideyou who go this is good enough as
kind of as a you did great.
Or do you.
How do you do that?
Just kind of give us some insight.
My mind was crazy because I'mMexican and I wrote a book in English.
So my mind was like, are you crazy?
Why.
Why you want to achieve thatin Spanish is going to be great in
(28:08):
English?
Maybe you are going to towrite like a Mexican writing in English.
So that's not good.
And my perfectionist wasstruggling a lot.
So I put myself into somestuff like I pay for Grammarly that
(28:28):
is amazing to check yourmistakes on how you write it and
how many words I more thanenough in a sentence and what is
missing and connections and everything.
And I have two editing reviewsand I correct the book and they review
(28:52):
it again.
So you need to cover your back.
That's good.
But you don't need to doeverything to by yourself.
That is also a truth.
I love that another pair ofeyes can help.
You obviously did a good jobbecause you guy down in 230, 35 pages.
(29:14):
So you didn't, you didn't.
You found a way to stop beforeyou got to the point where the book
was too long.
So I commend you for that.
Yeah, I did.
I did that.
And you need to decide what isfor the next book.
You cannot give everythingthat you have.
Right.
You have in your book A 30 DayChallenge to walk you towards success.
(29:37):
Tell us a little bit aboutthat for those who are going to pick
up this book and want to knowwhat are the practical things this
book offers?
Yeah, okay.
Again, 30 days is not enough,but it's a great beginning, is to
push you and to put yourselfinto the reflection of who do you
want to become.
(29:59):
And it allows you in 10questions to develop an identity,
to put yourself into somegoals, to have a plan and to go step
by step.
So sometimes we need somethingthat will push us or that will help
(30:24):
us and support us.
We function better when wehave support.
So my best times of improving,and my clients too is because we
have a coach.
I do have a coach.
And I improve faster andbetter because I begin to see what
(30:46):
I'm not seeing.
And I know I will have areview in two weeks.
So I need to make things happen.
So the 30 day challenge is howto get this impulse that you need
to begin something and how toget momentum.
(31:09):
And in the book I said find acoach, find a mentor, find an accountability
partner or, or all of theabove because you are going to improve
faster and better.
So that is the Fairy day challenge.
A great beginning.
I love that.
So I love to ask my guest this question.
(31:30):
Hilda, we could go on all daybecause this is a phenomenal conversation.
Oh yeah.
But I want to know what do youwant your legacy to be?
To create impact.
I want to think to scale the impact.
Because I do work one on oneand I enjoy a bunch one on one because
(31:51):
you are witness of improving others.
So one on one is amazing, butis one by one.
So to scale the impact, tohave this voice outside that has
credibility to create abusiness that will sustain in the
(32:12):
future the challenges thatothers face and some kind of responses.
Digital products, podcasts,books that can help people reflect
because an idea will pop up inyour mind and if you are brave enough,
(32:37):
you will put that into practice.
That's good.
And that will be transformative.
So where can people find your book?
Power up the executive roadmap.
To transforming life.
Yeah, you can find it onAmazon Amazon.com I love the reviews.
If they can leave a review,that will be more than amazing.
(33:00):
And if they want to have aconversation and invest in changing
themselves and in improvingand transforming their life and business,
I'm in hildefainso.com soHilda, as.
We wrap up this conversation,what key takeaways do you want to
leave with the audience togive that expand the impact we just
(33:23):
talked about?
Yeah, when I begin to talkabout transformation, people begin
like, oh, that sounds huge andit sounds big and it is.
But you can begin small.
So every morning you can havebefore to jump out to your day, you
(33:49):
can have a small reflection ofwhat can be meaningful for me and
for others today.
What can be a small littlemicro decision or practice that can
change me or can change othersor can contribute, can add value,
(34:12):
can make me feel better, canmake me feel flow today, can make
me understand that less ismore in the majority of of the time.
So a two minutes practice ofreflection and commitment and a micro
(34:32):
decision that will take you toa better place.
Don't go in the default futureand the default is your agenda.
From meeting to meeting, frompodcast to podcast, allow yourself
two minutes of reflection.
That's good.
Hilda, thanks so much fortaking the time to provide such great
(34:55):
content today and blessings onthis book.
This book seems very practicaland very helpful for people who are
trying to take that next step.
So thank you for taking thetime to get that out and to get it
into people's hands so we canlearn and grow in our journey.
Thank you to you and to your audience.
Thank you very much.
(35:15):
Kit.
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