This episode is VERY important if you are a restaurant Owner or Manager!! Abhinav Founded a company called Bikky, based around his mother in laws (who owns a restaurant) need to market and thank the right people for eating at her restaurant. What he created was a solution to identify who your guest is, and what their behaviors will tell you. I would guess 99% of local, independent restaurants do not use this, and would benefit greatly. The problem is, there is SO MUCH DATA, that only chains really take full advantage as they have the staff to take the information and put it to use. I content that this is why chains flourish, and local restaurants close at an alarming rate. Watch as Crystal De Luna-Bogan and Brandon Styll ask the questions that matter to most small restaurant Owners. We always think it's a compliment when the guest says" that was fun, I haven't been asked those questions before" The actual interview with Abhinav starts at the 19 minute mark.
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