In this episode of Navigating the Noise, Jill Jacobs offers her insights as the chief marketing officer of Friedman, LLP, a top 40 accounting and advisory firm in New York City. Jill leads the marketing and growth strategy for Friedman, as well as volunteers as the chair of their charitable initiative - Friedman Gives Back.
Jill sheds light on how she and her marketing team have shifted gears at the start of the COVID pandemic and achieved success by leveraging content marketing and other strategies to help their customers and maintain top of mind awareness.
Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here or leave a reply below.
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