June 26, 2025 • 30 mins
Most salespeople know how to pitch. Fewer know how to handle the moment everything shifts. In this episode, sales expert Lance Tyson joins Kwame Christian to reveal the exact skill that transforms average closers into elite negotiators.
You'll learn:
– How to recognize the hidden moment when a sale becomes a negotiation
– Why objections aren't problems—they're opportunities
– The deadly mistake most salespeople make when pressure shows up
– And how to build guardrails that protect your profit without killing the deal
If you’ve ever lost a deal you thought you had, this episode will show you why—and how to fix it.
Connect with Lance Tyson
Buy the Book: The Human Sales Factor By Lance Tyson
Follo Lance on LinkeIn
Tyson Group
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com
Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!
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