Jason Dames: Bring Quality Video to your Marketing

About Jason Dames: Jason Dames is a seasoned video producer with over 12 years of experience creating compelling content that connects and converts. He began filming social media content in the fitness industry while running his own personal training business, eventually discovering a deep passion for video storytelling. In 2019, he launched Radiance Videography, a company dedicated to helping businesses elevate their brand through high-quality, story-driven video. Radiance specializes in producing professional, visually striking content that aligns with each client’s brand and resonates with their ideal audience.

In this episode, Ryan and Jason Dames discuss:

• Using video to elevate brand presence across digital platforms
• Shifting careers through self-taught skills and creative entrepreneurship
• Structuring video content around customer pain points and transformation
• Integrating video, marketing, and CRM for full-service business growth

Key Takeaways:

• Leveraging professionally produced, visually compelling videos on websites and social platforms dramatically boosts brand credibility, improves customer engagement by over 1200%, and positions businesses to stand out in a content-saturated marketplace.
• Crafting video messaging around a client’s real-life pain points, emotional struggles, and the aspirational outcomes they’re seeking—rather than simply listing services—creates a powerful narrative that builds connection and drives buying decisions.
• Without a strategic system to distribute content—such as CRM automation, lead generation pipelines, and consistent branding—great video alone rarely performs, making integration of marketing and backend tools essential for ROI.
• When business owners move beyond DIY content and invest in intentional video storytelling supported by automation and professional editing, they unlock scalable, long-term value that builds trust, saves time, and accelerates growth.

"If you're not doing video content, you're really missing out on so much, and it brings so much more value to your business." — Jason Dames

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