Beyond Checkboxes: Building Cultures of Belonging with Pascale Joëlle

This week, we’re joined by Pascale Joëlle – a trans-inclusive strategist, community-builder, and the heart behind Hello Gender. With deep Acadian roots and the warmth of Atlantic Canada woven through their work, Pascale helps organizations move beyond performative inclusion to create cultures where belonging is lived every day.

Fluent in both English and French, Pascale designs bilingual allyship workshops and community-rooted programs that bring people together across differences – always with care, clarity, and a bit of sparkle. Their work through Hello Gender centres trans and non-binary experiences across intersections of race, class, language, and ability, inviting organizations to engage in meaningful reflection and growth.

In this conversation, Pascale shares their journey from founding Alter Acadie NB to being recognized by the CGLCC as Certified Supplier of the Year (2025), and what it really takes to build inclusive workplaces and communities that feel like home for everyone.

Whether you’re leading a team, building a business, or simply rethinking what inclusion means in practice, Pascale’s grounded, intersectional approach will leave you inspired to take action – and to do it with heart.

You can find out more about Pascale and Hello Gender here!

Thanks for listening!
Follow us on Facebook or Connect on Linkedin