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March 28, 2025 2 mins
Benestar Brands and Palmex Alimentos have rebranded as Monarca Authentic Snacks, positioning themselves as the top player in Hispanic snacking across the Americas. With a strong presence in multiple countries and a focus on authentic flavors and innovation, Monarca aims to be the leading crispy snacks enterprise in the hemisphere. The brand symbolizes heritage, resilience, and transformation, offering a diverse portfolio of consumer and B2B brands to cater to the growing demand for unique flavors in the Hispanic segment.
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