Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participants. Bloom also talked about Tubi's overall growth, Gen Z misconceptions, and whether TV needs to adopt more YouTube-like qualities.
💡Takeaways:
- 🎬 Creator Content is Blurring the Lines with Traditional TV: The distinction between content from native digital creators and traditional Hollywood content is becoming increasingly blurry, with creators now producing longer-form, high-quality content that is being watched on television.
- 🤝 Collaborative Partnerships are a New Path to Hollywood: Tubi is creating a program called "Tubi For Creators" that provides native digital creators with a path to elevate their careers and businesses by giving them a way to work with Tubi.
- 📈 Success Comes from Leveraging Existing Audiences: The success of Tubi’s original movie Sideline was a result of bringing together the built-in fandoms of a popular Wattpad novel and a huge TikTok star, Noah Beck, who was eager to cross over into acting.
- 🚫 Accessibility and Low Friction are Key to Attracting Young Viewers: The absence of a paywall on Tubi makes it an accessible platform that encourages young audiences, like those on TikTok, to easily transition from a clip on their phone to watching the full content on Tubi.
- 💰 Creators Are the New Media Startups: Creators are seen as sophisticated media startups that produce content, own their own IP, have large distribution channels, and have huge, loyal fan bases.
🎙 Guest: Rich Bloom
🎤 Host: Mike Shields
📺 Sponsor: Elemental TV & Linkedin
🎬 Producer: FEL Creative
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