042: Step Into The Spotlight And Stand Out From The Crowd

In today’s business landscape, standing out is crucial for success. However, there is a major difference between being known and being known for what you do. So as a business owner, what are the strategies that can help leverage your uniqueness and expertise?

In this episode of Next Level Influence, Samantha Riley and Melanie Benson deep dive into helping your step into the spotlight and stand out from the crowd. There’s so much impact on your brand and business when you become known as someone with expertise in your market.

However, expertise will not always guarantee you getting clients, hence the importance of standing out so you can share the value you offer. When people recognise your brand, it’s easier for them to send you business opportunities. 

If you’re ready to stand out, be remembered, and be referred, then this episode is for you.

Here are some of the highlights of this episode:

• Understanding the difference between being known, and being known for your expertise (01:48)
• How can multi-passionates showcase what they’re good at? (03:33)
• Being consistent to achieve a standout brand - what does this really mean? (06:58)
• How to maintain industry relevance (10:33)
• The value of leaning on your energetic blueprint to help you stand out (15:37)
• The importance of understanding Human Design type to amplify your uniqueness (19:37)

Quotes:

"The people who are able to clearly articulate what they do, are the people that we remember, we're able to refer to and who will get the opportunities in their industry." -Samantha Riley

"Just because you're an expert in something doesn't mean that you are automatically going to get clients." -Samantha Riley

"It's very easy to become invisible quickly by being somebody who's jumping on the latest trend and pivoting your business to pursue that new trend." -Melanie Benson

"A lot of people have an expertise and are good at what they do, but they are not conveying it in a way that other people remember them for that." -Melanie Benson

Resources:

• The Human Design Advantage - https://samanthariley.global/advantage/ 
• The 7-Step Proven Framework to Leverage Other People's Audiences www.amplifywithmelanie.com
  
  

Melanie Benson, host of Amplify Your Success Podcast

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Samantha Riley, host of Influence by Design Podcast

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Produced by Your Podcast Concierge