048: AI Ethics and Thought Leadership: Empowering Entrepreneurs in the Digital Era with Heather Pearce Campbell

Picking up where we left off from last week’s episode 047: AI Solutions To Boost Business Success, we dive deeper into the AI rabbit hole and focus on the dark side of AI, what business owners can do to protect their assets, and how to use it responsibly.

In this episode of Next Level Influence, Melanie Benson and Samantha Riley discuss AI ethics and thought leadership: empowering entrepreneurs in the digital era with Heather Pearce Campbell. Heather is an Attorney and Legal Coach who provides legal education and support and brand protection to information-based businesses 

AI is labelled as the ultimate game changer since it enhances productivity and efficiency across all business areas.  However, we’re also seeing counterarguments about how AI risks our information and a growing concern about data privacy and security.

Heather provides valuable insights into the immense capabilities of AI and the responsibility of business owners to make informed decisions. This empowers entrepreneurs about the types of information that can be fed to AI platforms, help them navigate the complexities of the digital business landscape, and preserve their thought leadership. 

What you’ll learn in this episode:

• How to protect your IP and core assets (06:19)
• The risks of inputting your information into different AI platforms (13:07)
• Using AI ethically and how to preserve your thought leadership (16:47)
• Ways to verify content and prevent publishing inaccuracies  (20:45)
• Nurturing thought leadership by using AI (24:30)
• How to use Chat GPT with limited inputs (27:33)
• Things to remember when using ChatGPT (30:58)

Quotes:

"We're seeing some really wild stuff happening in the AI world. And primarily, it's because people are not slowing down to think it through all the way to the end." -Heather Pearce Campbell

"Like any other platform that you get on to, you are responsible as a consumer for understanding the terms that you agree to when you sign up for that platform." -Heather Pearce Campbell

"It's really important that we observe the marketplace, know what's up with these AI tools, and that we interact with them enough so that we are part of the conversation and be informed to contribute in a meaningful way." -Heather Pearce Campbell

"Thought leadership is where creativity and innovation gets rewarded. However, AI could potentially be the antithesis of that." -Melanie Benson

"People are already relying on AI, rather than using their own decision making skills or coming up with their own thoughts." -Samantha Riley

Resources:

LEGAL BASICS Bootcamp

Next Level Influence episode 047: AI Solutions To Boost Business Success

Melanie Benson, host of Amplify Your Success Podcast

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Samantha Riley, host of Influence by Design Podcast