How do you build a beverage brand from scratch and land in over a thousand stores?
For Aisha Chottani, it started with stress and a few homemade “potions”.
In this episode, Aisha, Founder and CEO of Moment, joins hosts Reid Jackson and Liz Sertl to talk through what really goes into launching and scaling a functional drink brand. From labeling boxes by hand to managing relationships with co-packers and navigating supply chain failures, Aisha shares the behind-the-scenes story most startup founders keep to themselves.
She also gets real about what went wrong, like barcode mix-ups and Amazon returns gone sideways, and how those lessons became systems that power Moment’s growth today.
In this episode, you’ll learn:
-
Why small brands need relationships more than volume
-
How early mistakes can turn into long-term wins
-
What to watch out for when scaling distribution and operations
Jump into the conversation:
(00:00) Introducing Next Level Supply Chain
(01:34) Building a global mindset from four continents
(03:07) From McKinsey burnout to homemade “potions”
(06:06) Barcode errors and the pain of early logistics
(08:21) Growing Moment to 1,000 stores and 30 DCs
(11:33) What small brands can leverage on
(14:06) Collaborating with Lululemon
(17:15) Why Moment leans into a subscription model
(20:39) Operational failures to learn from
(27:36) Aisha’s favorite technology
Connect with GS1 US:
Our website - www.gs1us.org
Connect with the guest:
Aisha Chottani on LinkedIn
Check out Moment
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.