No Strings Attached – Untangling Conversations About Shady Topics
A podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings. Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you. The voice behind the mic? That’s me—Roger Magalhaes, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry. I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author. This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path. If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place. So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
Episodes
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🔊 Episode Summary:
After a brief hiatus, Roger Magalhães returns to the mic with renewed energy, sharper focus, and a lot to share. In this comeback episode, he pulls back the curtain on what’s been happening behind the scenes — from shifting business gears in Tampa, rethinking work-life balance, to launching fresh ideas for the No Strings Attached podcast.
Whether you’re a loyal listener or bra...
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Overview:
In this episode, Roger Magalhaes dives deep into how Trading Up Consulting and Trading Up Academy are transforming the window fashion industry. Discover the 15 educational opportunities available that will elevate your installation skills, improve customer service, and help you advance professionally—whether you’re just starting out or looking to take your expertise to the ne...
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Overview:
In this candid solo episode, Roger Magalhaes spotlights a universal truth for all success-minded professionals: the relentless pursuit of excellence. Through a real-world case study, you'll learn how even small errors can deeply affect customer experience—and how to turn those moments into powerful opportunities for growth.
What You’ll Learn:
- Why “good enough” isn’t en...
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Episode Overview:
Welcome back to the Trading Secrets Podcast, now a proud part of “No Strings Attached – Untangling Conversations About Shady Topics.” In this practical and eye-opening episode, Roger Magalhaes explores the often-overlooked subject of insurance for window treatment installers. You'll learn not just why insurance matters, but how it has saved trade professionals in...
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Episode Overview:
In this actionable episode, Roger Magalhaes uncovers why the smallest details can make or break success in the window fashions industry—a sector driven by discretionary income, where clients are extra selective about whom they trust.
Roger shares concrete strategies that will help you become a top-tier window treatment installer and earn loyal, repeat client...
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Episode Overview
In this episode, Roger Magalhaes dives into the power of continuous improvement—or “Kaizen”—and why it’s fundamental for any window treatment installer who wants to reach the top of their field.
Discover how adopting a Kaizen mindset doesn’t just transform your daily workflow, but also leads to happier clients, greater confidence, and long-term business growt...
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Episode Summary
In this heartfelt episode of the Trading Secrets series—part of the “No Strings Attached” podcast—window treatment veteran Roger Magalhães shares a powerful message: celebrate your small wins, not just the big ones. After surviving four near-death experiences before age 25, Roger brings a unique perspective on life, gratitude, and progress in the window fashion industry and small...
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Episode Summary
In this energizing episode of the Trading Secrets series, host Roger Magalhães explores why showing up—both online and in person—is critical for success in the window treatment business.
This episode is packed with straightforward, actionable advice for window covering professionals, including SEO strategies, branding tips, and essential etiquette that sets yo...
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Episode Synopsis
In this episode of No Strings Attached, Roger Magalhães—industry veteran, installer, trainer, and founder of Shades In Place—addresses one of the most overlooked challenges in the window treatment business: ego and its long-term impact.
Roger shares why ongoing education, humility, and a willingness to learn are key to long-term success, both professionally a...
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Episode Overview
Welcome back to another episode of The Trading Secrets Podcast! In this episode, Roger dives into the often-underrated value of networking, seminars, and home shows within the window treatment industry.
Have you ever wondered if attending a trade expo is truly worth your time? Roger shares why these events can be a game changer for your career, offering actio...
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Episode Overview
In this essential episode of the Trading Secrets series, Roger Magalhães draws on over two decades in the window covering industry to illuminate the most common and costly mistakes window treatment dealers make.
He breaks down a recent installation project that resulted in an unhappy client, installer, and dealer, using it as a real-world case study to delive...
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Episode Overview
In this essential episode, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, discusses the inspiration, purpose, and content of the Installation Start Up Course, tailored specifically for window treatment installers.
Sponsored by the Window Coverings Association of America (WCAA), this episode demystifies what installation professionals d...
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Episode Overview
Kicking off 2022, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, challenges window treatment installers, dealers, and industry professionals to seriously invest in a fast-growing industry trend: motorization and home automation.
Roger explains how home integration—smart locks, thermostats, and now motorized window coverings—has rapidly ...
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Episode Summary
In this unique episode, Roger Magalhães shares an inspiring concept for window treatment installers: “one word, nine meanings.”
Sparked by a thoughtful Christmas card, Roger explores the word GRATITUDE and how each letter stands for a core quality that defines the best pros in the industry.
- G: Great – Always aim for greatness and exceed expectations in your...
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Episode Overview
This episode dives deep into a critical but often-overlooked aspect of success in the window covering industry: SAFETY.
Roger Magalhães uses his decades of hands-on experience to break down seven actionable strategies for putting safety first (for yourself, your clients, and your business) as a window treatment installer or dealer.
He shares real-lif...
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Episode Overview
In this episode, Roger Magalhães introduces the Virtual Installer Pro (VIP) Card—an innovative service for window treatment professionals seeking expert support and mentorship.
The VIP Card grants installers, dealers, and anyone in the trenches of the window covering industry direct, flexible access to seasoned guidance for installation questions, troubleshoo...
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Episode Overview
In this candid episode, host Roger Magalhães takes listeners through his personal struggles and growth when it comes to using social media for his window covering business.
Despite years of industry expertise and enjoying real conversations with customers, Roger admits that “playing the algorithms” and crafting engaging content has been a challenge.
...
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Episode Overview
Welcome to another episode of the No Strings Attached podcast, where we reveal how mastering the smallest details can totally transform your window treatment business. Whether you’re a trade pro, an interior designer, a homeowner, or just love entrepreneurial stories, you’re in the right place.
Key Takeaways
- Every Interaction Matters: In the window fashion/...
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Episode Overview
In this revealing episode, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, tackles an honest financial reality in the window coverings industry: If you’re afraid to discuss money, money will be afraid of you!
Roger shares personal stories from founding his company in 2006, the lessons he learned from managing crews, and how he adjusted h...
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Show Summary
Welcome to the very first episode of the Trading Secrets Podcast, hosted by Roger Magalhães. Roger introduces himself and shares the powerful entrepreneurial journey that laid the foundation for his success in the window covering industry.
Listeners will discover what inspired the creation of the podcast, and what to expect from upcoming episodes: candid stories,...
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