No Strings Attached – Untangling Conversations About Shady Topics
A podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings. Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you. The voice behind the mic? That’s me—Roger Magalhaes, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry. I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author. This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path. If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place. So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
Episodes
Send Us Your Questions & Feedback!
Episode Overview
What does a canceled flight during a snowstorm have to do with running a successful window treatment business? Everything. In this episode, Roger shares a powerful story about loyalty, customer experience, and the choice every window treatment professional must make: compete on price or compete on value.
What You'll Learn
The Personal Story
- How Roger accidentally became a ...
Send Us Your Questions & Feedback!
Relocating a business isn't just about moving inventory—it's about rebuilding your entire operation while keeping clients happy across two states. In this raw, post-Thanksgiving episode, Roger Magalhaes shares the emotional and logistical reality of closing 20 years of business in Boston and starting fresh in Tampa.
In this episode, you'll discover:
✅ Business relocation strategies...
Send Us Your Questions & Feedback!
If you've ever said "Nobody will ever do this better than me," you're not alone and you're probably exhausted. In this honest episode, Roger Magalhaes shares the moment he finally let go of control and discovered that delegating isn't losing power, it's gaining freedom.
In this episode, you'll discover:
✅ How to overcome control issues in business - Why the...
Send Us Your Questions & Feedback!
Moving from Boston to Florida was supposed to slow things down. Instead, it became the same hustle in a warmer climate. In this reflective episode, Roger Magalhaes uses the snooze button as a powerful metaphor for how entrepreneurs bring old patterns to new places and what it really takes to wake up fully and live intentionally.
In this episode, you'll discover:
✅ Why relocation doesn't...
Send Us Your Questions & Feedback!
Not every room in your home needs the most expensive window treatments and that's not settling, that's smart investing. In this practical episode, Roger Magalhaes reveals how the same principles that guide lawn care decisions apply to choosing window coverings for guest bedrooms and low-traffic spaces.
In this episode, you'll discover:
✅ Budget-friendly window treatment options - W...
Send Us Your Questions & Feedback!
In 2006, a "simple" motorized shade installation nearly broke Roger Magalhaes. No YouTube tutorials. No tech support hotline. Just frustration, sweat, and a remote that refused to cooperate. Fast-forward to today: the same job took less than 25 minutes. What changed? Everything.
In this episode, you'll discover:
✅ Building resilience in business - How the hardest jobs shape your ex...
Send Us Your Questions & Feedback!
New house. New city. New fat bike. New beginning. Then two hurricanes hit Tampa in two weeks and parked all those dreams under tarps. In this raw episode, Roger Magalhaes shares what happens when life forces you to pause and why sometimes the gift you didn't ask for is exactly what you needed.
In this episode, you'll discover:
✅ Rebuilding after natural disasters - How hurricanes stripp...
Send Us Your Questions & Feedback!
Stop underpricing your window treatment expertise and start attracting clients who value quality craftsmanship. In this game-changing episode, Roger Magalhaes reveals why the same bottle of water costs $1 at the supermarket and $5 at the airport. And what this pricing psychology means for your window covering business.
If you've ever struggled with price objections or felt frustrated by tir...
Send Us Your Questions & Feedback!
From "Crazy Train" to calm sanctuary...discover how rock legend Ozzy Osbourne's music reveals profound truths about window treatments and the spaces we create. In this unexpected and deeply personal episode, window treatment veteran Roger Magalhaes connects the power of heavy metal anthems to the transformative impact of motorized shades and blackout window treatments.
This isn&ap...
Send Us Your Questions & Feedback!
A $3,200 loss. One missed payment. Zero follow-up. In this eye-opening episode, Roger Magalhaes shares the painful true story of a window treatment installer who learned the hard way why charging a measuring fee isn't optional, it's essential for business survival.
If you've ever been ghosted by a client after a free consultation, driven across town for a "quick estimate"...
Send Us Your Questions & Feedback!
Three seemingly unrelated stories, bold orange glasses, a Metallica concert, and an oversized couch, reveal one powerful truth about business: your brand isn’t what you sell, it’s how you make clients feel. Roger Magalhaes shares why making customers feel “relieved, seen, and taken care of” is the secret to building loyalty in the window covering industry.
What you’ll learn:
- Why customer ex...
Send Us Your Questions & Feedback!
A heavy metal concert became an unexpected business masterclass. Roger Magalhães reveals how Metallica’s stage presence, fan engagement, and ability to evolve while staying authentic offer powerful lessons for window treatment professionals looking to create unforgettable client experiences and build lasting loyalty.
What you’ll learn:
- How going the extra mile creates undeniable customer loya...
Send Us Your Questions & Feedback!
Moving from Boston to Tampa wasn’t just a change of address. It was a search for
clarity and a better “margarita-environment.” Roger Magalhães shares how custom
window solutions play a crucial role in creating spaces that reflect who you are, and why investing in your environment (literally and metaphorically) is one of the best decisions you can make.
What you’ll learn:
- How your phys...
Send Us Your Questions & Feedback!
After 20 years of building a custom window treatment business in Boston, Roger
Magalhães made the emotional leap to Florida. This heartfelt episode shares the
journey of closing a Massachusetts shop, expanding into Tampa’s unique market with motorized screens and hurricane shutters, and maintaining client loyalty across two states.
What you’ll learn:
- How to maintain customer relations...
Send Us Your Questions & Feedback!
Small, consistent actions build big careers. Roger Magalhães explores how window treatment installers can plant seeds, through pride in workmanship, professional presence, and continuous learning, to grow their reputation, skill set, and client base.
Shift from being “just the installer” to becoming a trusted advisor and growth-oriented professional.
What you’ll learn:
- How to become a trusted ...
Send Us Your Questions & Feedback!
After a brief hiatus, Roger Magalhães returns with renewed energy and fresh ideas for the No Strings Attached podcast. In this comeback episode, he shares what’s been happening behind the scenes, shifting business gears in Tampa, rethinking work-life balance, and launching new content that blends window wisdom, Brazilian-style grit, and real business lessons.
What you’ll learn:
- What to expect...
Send Us Your Questions & Feedback!
Overview:
In this episode, Roger Magalhaes dives deep into how Trading Up Consulting and Trading Up Academy are transforming the window fashion industry. Discover the 15 educational opportunities available that will elevate your installation skills, improve customer service, and help you advance professionally—whether you’re just starting out or looking to take your expertise to the ne...
Send Us Your Questions & Feedback!
Overview:
In this candid solo episode, Roger Magalhaes spotlights a universal truth for all success-minded professionals: the relentless pursuit of excellence. Through a real-world case study, you'll learn how even small errors can deeply affect customer experience—and how to turn those moments into powerful opportunities for growth.
What You’ll Learn:
- Why “good enough” isn’t en...
Send Us Your Questions & Feedback!
Episode Overview:
Welcome back to the Trading Secrets Podcast, now a proud part of “No Strings Attached – Untangling Conversations About Shady Topics.” In this practical and eye-opening episode, Roger Magalhaes explores the often-overlooked subject of insurance for window treatment installers. You'll learn not just why insurance matters, but how it has saved trade professionals in...
Send Us Your Questions & Feedback!
Episode Overview:
In this actionable episode, Roger Magalhaes uncovers why the smallest details can make or break success in the window fashions industry—a sector driven by discretionary income, where clients are extra selective about whom they trust.
Roger shares concrete strategies that will help you become a top-tier window treatment installer and earn loyal, repeat client...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.