#9 - Window Coverings Dilemma: Supermarket or Airport Lounge?

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Your Expertise is a Ferrari; Let’s Ensure It’s Priced Like One

Description:
Have you ever noticed how the price of a simple bottle of water can vary wildly depending on where you buy it? This episode dives deep into the psychology of pricing and perceived value—why location, positioning, and the story behind your service can make all the difference.

In the world of window treatments, your expertise is not just a product; it’s a premium experience that deserves to be valued accordingly. I share insights on how many talented professionals unintentionally limit their earnings by anchoring their prices too low and how shifting your market “location” can elevate your brand and pricing power.

Whether you’re struggling with price objections or wondering how to attract clients who truly appreciate quality craftsmanship, this episode will guide you through strategic mindset shifts and practical steps to position yourself where your true value shines.

What You’ll Learn:

• Why pricing is about more than just numbers and competitors
• How context and anchoring shape customer willingness to pay
• The power of storytelling and crafting a premium client experience
• Finding and marketing to clients who value your expertise
• Aligning your brand and service level with premium pricing
• When it’s okay to be the affordable option—and when it’s not

If you’re ready to move your expertise out of the “supermarket aisle” and into the “airport lounge,” this episode is for you.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
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