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Episode Overview
In this essential episode of the Trading Secrets series, Roger Magalhães draws on over two decades in the window covering industry to illuminate the most common and costly mistakes window treatment dealers make.
He breaks down a recent installation project that resulted in an unhappy client, installer, and dealer, using it as a real-world case study to deliver actionable lessons.
Roger’s advice is grounded in practical experience, aiming to help industry professionals improve service, avoid frustration, and earn more five-star reviews.
He shares three avoidable mistakes dealers frequently commit and provides direct suggestions for preventing them—ensuring more happy clients, happy installers, and thriving businesses.
Key Points & Takeaways
- Real installation case study: Hear what went wrong in a job that led to dissatisfaction on all sides.
- Three avoidable mistakes: (1) Miscommunication or lack of communication, (2) Failure to set clear client expectations & (3) Neglecting teamwork and collaboration among client, installer, and dealer
- How to prevent these mistakes: (1) Improve internal and external communication. (2) Clearly outline project expectations with all parties. (3) Foster a culture of teamwork and open feedback
- Industry relevance: These issues affect all window treatment companies striving to provide the best client experience.
- The host’s perspective: Roger’s years as installer, trainer, speaker, and entrepreneur provide insight you won’t find in generic advice.
Who Should Listen
- Window covering dealers and installers
- Interior designers and home improvement professionals
- Anyone seeking inside knowledge to elevate their customer service and business reputation in the window coverings niche
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🎧 This episode is brought to you by BlindsOnline.com
Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.
👉 Visit BlindsOnline.com and make window shopping easy again.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments
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