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Show Summary
Welcome to the very first episode of the Trading Secrets Podcast, hosted by Roger Magalhães. Roger introduces himself and shares the powerful entrepreneurial journey that laid the foundation for his success in the window covering industry.
Listeners will discover what inspired the creation of the podcast, and what to expect from upcoming episodes: candid stories, hard-earned lessons, and actionable wisdom for anyone seeking to excel in the world of window treatments—or business in general!
Episode Highlights & Key Points
- From Shoe Shine Box to Founder: Roger’s entrepreneurial spirit was evident from early childhood, wheeling a shoe shine box and offering his service around the neighborhood in Brazil.
- Hands-On Learning & Adaptability: He attended vocational school at 14, and later learned robotics at 19, managing work and studies simultaneously.
- Starting Over in America: Roger’s first job in the USA was washing cars—a stepping stone that inspired him to quickly seek new skills and better opportunities.
- Path to Window Coverings: After a stint as a truck and vacation driver, Roger discovered his passion for hands-on work and learned the ropes of the window covering trade by shadowing his cousin for one day. That brief experience set him on the path to industry mastery.
- Building a Business: Roger now owns his own company, is a columnist for Window Fashion Vision Magazine, an instructor for the WFCP fast-track installation program, and a board member of WCAA. In 2020, he launched Trading Up Consulting to mentor and train industry newcomers.
Why This Podcast?
Roger created Trading Secrets to raise awareness for the trade, educate newcomers, build community, and share authentic business stories from both the trenches and the top.
Series Structure
The podcast rotates between four exclusive series:
- Trading Secrets (TS): Practical tips and insights for trade professionals and installers.
- We Dress Naked Windows (WDNW): Answers for homeowners, designers, and curious minds.
- Blind Audacity (BA): Candid tales of entrepreneurial risk and resilience.
- Courage Attracts Luck (CAL): Deep-dive stories from Roger’s book, exploring bold actions and the luck
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog
📱 Let’s Connect:
📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook
📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesi
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