All Episodes

October 30, 2024 40 mins

Executive directors, are you tired of chasing after those $20 donations like a squirrel on espresso? Focusing all your energy on foundation grants and corporate donations because they seem easier is a bit like preferring instant noodles over a gourmet meal—it sort of does the job, but often, you are left feeling unsatisfied. 

Rhea Wong to the rescue! Rhea has over 20 years experience in the nonprofit space as an Executive Director and front line fundraiser. A fundraising thought-leader, an author of "Get That Money, Honey", and a sought-after speaker, she has helped hundreds of nonprofit organizations raise millions of dollars for their causes.

In this episode, Rhea talks about how we can move away from survival-mode tactics that leave us feeling icky and instead, start nurturing genuine relationships with our donors.Rhea breaks down why it’s crucial to focus on those individual donors and how creating meaningful connections can lead to those juicy, significant gifts we dream about.

About Rhea Wong

Rhea helps nonprofits raise more money.  Though she has deep experience with institutional, corporate and event fund-raising, she is passionate about major individual donors and helping organizations to establish individual giving programs.  She has raised millions of dollars in private philanthropy and is passionate about building the next generation of fundraising leaders.

She has become a leader in the New York nonprofit community and is a frequent educational commentator in the media.  She has been recognized with the SmartCEO Brava Award in 2015 and NY Nonprofit Media’s 40 under 40 in 2017.  For more information about Rhea, please see her LinkedIn Profile here.

Rhea lives in Brooklyn with her husband.  When she is not raising money for causes she loves, she can be found hosting her podcast Nonprofit Lowdown, promoting her newest book Get that Money, Honey! or onstage as a newbie stand-up comedian in downtown Brooklyn.  For more information, check out rheawong.com


GivingTuesday is right around the corner and I want to help you get ready! Join me for a free webinar with my friends at Givebutter on November 6 all about specific ways to drive donations on Giving Tuesday using social media. I’ll focus on sharing tactical ways  and real-world examples designed to increase your results on this international day of giving. You’ll walk away with practical tips, ideas, inspiration, tools, and useful resources to make this Giving Tuesday your most successful yet! Go to jcsocialmarketing.com/givebutter to register. I hope to see you on November 6!

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.