Not Your Average CEO Lifeline

In this episode of Not Your Average CEO Lifeline, we're diving into a powerful discussion about the essential soft and hard skills that strong leaders, visionaries, and entrepreneurs need to thrive in today's world. Whether you're a seasoned CEO or just starting out on your entrepreneurial journey, there's something in this conversation for you. We'll be asking key questions like: What’s the first piece of advice for entrepreneurs?...

Obsessed with success!” This week on the Not Your Average CEO Lifeline Podcast, we’re sitting down with Steven Blue, a CEO with 26 years of experience, bestselling author, and keynote speaker. He shares how keeping a close eye on key metrics is the secret to staying ahead. No, you can’t run a company with your eyes closed—being obsessive about the details is what keeps things moving smoothly! Tune in to hear his take on margins,...

Effective communication is the foundation of any successful working relationship, especially between a client and a virtual assistant! In this episode of the Not Your Average CEO Lifeline Podcast (part of our VA Series), we discuss the importance of defining who leads communication. Michelle Dale, founder of Virtual Miss Friday and creator of 1nSourcing™, shares her expert insights on navigating tasks and projects while highlightin...

This week on Not Your Average CEO Lifeline, we sit down with Katie Smith from Wild Path Consulting to talk about the true role of marketing beyond just customers! Marketing isn't just a tool for your clients. It's a vital force that connects every department in your company. Katie dives deep into how marketing serves as the glue, making sure you’re not stuck in a silo, but instead actively listening and engaging with all teams to...

For this episode of Not Your Average CEO Lifeline, we are joined by Chris Lautenslager to explore what it really means to create a healthier organization. Many businesses prioritize profit as the ultimate measure of success, but Chris shares why this model can actually be more unstable than it appears. We dive into what defines a truly healthy organization beyond just financial gain. Chris also discusses holistic practices that lea...

In this episode, Dr. Matt Otteman PT and Dr. Emily Heisey, DPT, owners of Kinactive Kids, break away from traditional business strategies and show us how stepping outside the norm fuels innovation and growth. Discover how ditching the 5-year plan, making impactful hires, and trusting your instincts can lead to greater success. Matt and Emily remind us that going against the grain isn't just about being different—it's about finding...

What are the steps to recovering from a brand transgression? Join us this week as Shalini Jain, Ph.D., and Shailendra Pratap Jain, Ph.D., renowned professors from the Milgard School of Business and authors of Managing Brand Transgressions, share their expertise on navigating these challenges. In this episode, we discuss why the first step is to "do the right thing!" It may sound obvious, but you'd be surprised how often brands hes...

We’re excited to welcome Bonnie Low-Kramen, celebrated author of Be the Ultimate Assistant and Staff Matters, to the show! With 25 years of experience as a Personal Assistant to Olympia Dukakis and Louis Zorich, Bonnie has shared her expertise across 13 countries and 38 states, appearing in Forbes and TEDx. 🚀✨ In this episode, Bonnie collaborates with us and unpacks the critical role of communication in adapting to evolving assis...

In this episode of Not Your Average CEO Lifeline, we continue our VA series with special guest Laura Renner, founder of Freedom Makers Virtual Services. Laura shares her journey from recruiting for small businesses to launching a virtual assistant company, highlighting the unique connection between military spouses seeking flexible work and business owners needing support. Together with our hosts, Laura dives into key topics such a...

What if we told you that the key to landing more clients as a Virtual Assistant is already in YOU? 💡

💼This week, Nicole sat down with the amazing Emily Reagan, and we dove deep into the world of virtual assistants! Emily shared some incredible insights about the untapped potential in the VA industry and how now is the perfect time to jump in. From reclaiming her professional identity to creating a lifestyle she loves, she’s proof...

How to Get Started with a Virtual Assistant | Virtual Assist USA and 2xYou | Not Your Average CEO Learn how to get started with a Virtual Assistant. Not Your Average CEO Lifeline podcast hosts a VA Series, designed to help you understand the virtual assistant industry better. Virtual Assist USA is collaborating with others in the industry to bring you the best of the best advice for using a Virtual Assistant. In this episode w...

In this insightful interview, we sit down with Marc, an expert in the franchise industry, to explore his journey into the franchise space. Marc shares his background and the pivotal reasons that led him to invest in franchises. If you're considering investing in a franchise, this video is a must-watch! Marc offers valuable advice on what to consider before taking the plunge, the first steps to take when starting your franchise...

Lead for Results: Improve workplace culture and marketplace results with guest Jason Anthoine, reimagining internal communications can transform not just your workplace culture, but also your marketplace results. 💡 Is your team's communication falling flat? Are you wondering how better internal dialogue can inspire your employees to new heights? Leadership isn’t just a title, it’s about communication. When you see it as a cor...

Have you noticed marketing is getting more efficient at things that are less effective? The rules are changing to cripple small and medium- sized businesses. Maybe it’s time to look at marketing from a new view. Maybe you’re not a funnel away but one conversation away. That’s the view of our guest Tom Schwab. Tom is known as the godfather of podcast interview marketing. His book, Podcast Guest Profits: How to Grow Your Business Wit...

Business Insights Episode with special guest Jason Kruger, President & Founder at Signature Analytics. Jason shares insights on shaking up your business strategy. Discover how defining clear goals and aligning metrics can drive success across departments like finance, operations, sales, marketing, and HR.

This content is brought to you by our sponsor, Virtual Assist USA. CEOs know that time is our most valuable asset. That'...

Nicole and Danielle dive into all things learning how to delegate in order to gain your time back. They talk about where and when to delegate and to who. How to find someone to delegate to and ways to make it seamless. If you are struggling and feeling bogged down as an entrepreneur, business owner, or executive - this episode is for you! This content is brought to you by our sponsor, Virtual Assist USA. CEOs know that time ...

Secrets of exceptional revenue jumps with our special guest Elyse Archer, a renowned expert in personal branding and business coaching. Elyse shares her transformative insights on how to quantum leap your revenue and move your goals into physical matter.

Key Discussion Points:

Starting with Revenue Review & Quantum Goals:

Elyse explains the critical first steps for reviewing your current revenue.

Learn how to set ambitious, y...

Are you ready to elevate your leadership game and distinguish yourself from the average manager? Join us in this episode as we explore the nuances between being a leader and a manager. We'll dive into key counter-intuitive steps that can liberate you from daily minutiae, allowing you to increase your influence and effectiveness.

Discover how to identify and harness your unique leadership style to motivate your team, and learn ...

On this episode we have the pleasure of speaking with Logan Cuvo, Logan is a young entrepreneur whose competition is monopoly markets. He is the CEO of the Best Dam Tape company.

Success here we know takes extreme communication skills, referral and networking building with extreme consistency, fostering true connections and a lot of drive! 

Logan is speaking with us today because of his networking skills and his extreme enthusiasm ...