Podcasting vs. Radio: The Generational Shift

In this episode of TechWatch Radio, Sam Bushman and Jay Harrison dive into the rapidly changing media landscape where podcasting is now rivaling and even overtaking traditional AM/FM radio. They explore new data showing podcasts capturing 41% of listeners aged 13–64, compared to radio’s 39%, with YouTube emerging as the dominant platform thanks to video podcasts, ease of access, and its powerful recommendation engine. The hosts debate whether this signals the decline of radio or simply a new era where both mediums can thrive side-by-side, and discuss how the very definition of “podcast” has blurred across platforms.

The conversation also covers major media shakeups, including the NFL acquiring a stake in ESPN, Howard Stern’s steep audience decline and contract uncertainty, and The New York Times’ surging digital subscriptions amid print’s steady decline. Wrapping up, Sam and Jay reflect on the influence of top podcasters like Joe Rogan, who now reach more people than legacy news outlets.