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May 28, 2025 48 mins

In this episode of the Objective Hiring Show, Tim Freestone hosts Laura Proefrock, the Director of Strategy and Partnerships at Factorial HR. Laura discusses the inherent complexities of human behavior and its impact on work dynamics, the importance of hiring the right talent, and why being outside one's comfort zone fosters growth. She shares insights into Factorial's rapid expansion, recruitment strategies, and her personal journey from McKinsey to Factorial. The conversation delves into the essence of cultural fit, the challenges of making hiring decisions, and the utilization of AI in recruitment. Laura emphasizes the significance of ownership, empowerment, and the human connection in building successful teams.

Show Notes:

00:00 Introduction: The Importance of People

00:40 Guest Introduction: Meet Laura

02:28 The Role of AI in Hiring

03:57 Personality Types and Work Dynamics

07:57 Finding the Right Job Fit

10:47 Joining Factorial: A Unique Journey

19:03 Building and Leading a Team

22:05 Evolving Hiring Philosophy

25:00 Exploring Intermediate Steps in Hiring

25:12 The Role of Business Cases and Assessments

26:03 Unexpected Hiring Success Stories

26:59 The Importance of Preparation in Interviews

28:08 Handling Poor Interview Performances

32:02 The Value of Transparency in Hiring

40:22 Comparing Hiring Practices: Tech vs. Consulting

46:44 The Impact of AI on Hiring

47:25 Final Thoughts and Future Questions


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