23. Micho Spring: Corporate Culture as a Risk

Micho Spring has been a highly respected political and business leader for many years, beginning as a young Chief of Staff to Mayor Kevin White and now as an advisor to companies around the world as the leader of Weber Shandwick’s Global Corporate practice and the Chair of the Board of the Greater Boston Chamber of Commerce.  She talks about the critical importance of corporate culture, and for companies and company leaders to deliver on the values they claim to hold.  “It used to be enough to have a conscience, but now you've got to have a plan - and you have to deliver on it!”

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Weber Shandwick

Quotes

“The role of corporate culture has evolved dramatically.  When I started working, it was the Jack Welch days when culture was Six Sigma, and it was all about military discipline to deliver shareholder results. Now comes this generational change, where we see a generation of employees who come to work expecting their values reflected and expecting that their companies are working towards solving  societal problems.”  

 

“It used to be enough to have a conscience, but now you've got to have a plan - and you have to deliver on it!”

 

“The delta between what you say and what you do has become the greatest area for reputational risk.”

 

“It is not easy to lead in a divided society and we have had really have seen with a lot of our clients they have to make decisions that are not 80/20 favorable, but are 55/45 favorable, and no matter which way you go you're going to get an undertow of complaints.  But, if you can stick to values as opposed to issues that you stand for, then you can sort out specific situations with a little more of a compass.”

 

“Now talk about a change, employees (at Coinbase the digital currency exchange) challenging the CEO who is trying to define what could and could not happen in the work culture (discussing politics and activism at work). That is something that we haven't seen before.”

“We (at the Greater Boston Chamber of Commerce) want to lead and our (diversity) goals are based not on the Boston we are, but on the Boston we want to become.”

 

Big Ideas/Thoughts

 

Cultural Audit

I remember very well in one crisis where we saw the incredible difference when we went in and surveyed between employees who were able to work from home and employees who had to experience the culture at work - that was the dividing line.  It wasn't that the company wasn't principled and welcoming across gender and race, it was that the office culture was toxic.

 

When you referred to a culture competency analysis, what is that, and what is the information you're trying to elicit that will help your clients?

Well, you're trying to elicit what are their values and are they clearly understood throughout the organization and are employees seeing that the behaviors of the company are consistent with those values.

We're talking about an era of diversity; a generational diversity, it's certainly racial, ethnic, gender, and it's important that the culture becomes something that can bring all that together. That's very different than the old simplistic, "Here are the three things.  Let's put them on the wal