On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
Episodes
June 5, 2023 • 28 mins
Tristen Norman is Head of Creative Insights at Getty Images. Using both sides of her brain, she and her team help brands of all shapes and sizes bring their work to life in an increasingly visual world. We discussed what this looks like this week on the On Brand podcast.
About Tristen Norman
Tristen Norman is the Head of Creative Insights, Americas at Getty Images. She operates as one-part visual anthropologist and two-parts data ...
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May 29, 2023 • 30 mins
Rob Levinson is a corporate brand strategist and personal brand coach. A Madison Avenue veteran, dot-com survivor, and former Marketing Strategies columnist for the Wall Street Journal online, Rob shared how all of his experiences have shaped how he builds brands this week on the On Brand podcast.
About Rob Levinson
Rob is a corporate brand strategist and personal brand coach who helps leading brands, and those who run them, get n...
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May 22, 2023 • 40 mins
Steve Rawling is the creator of the innovative cards decks—Workshop Tactics and Storyteller Tactics. These popular tools help organizations like Apple and Facebook generate creative ideas and, most importantly, put them into action. As a user of the decks, I couldn’t wait to chat with Steve this week on the On Brand podcast.
About Steve Rawling
Steve Rawling is a former BBC TV journalist, turned international author and consultan...
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May 15, 2023 • 31 mins
Michelle Gladieux is President of Gladieux Consulting and author of the new book Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges. Communication is an essential building block in leadership at all levels. And yet it's frequently misunderstood. Michelle demystified this and provides help in overcoming some of the biggest challenges this week on the On Brand podcast.
About Michelle Gladieux
Michelle Glad...
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May 8, 2023 • 32 mins
Alex Moulton is Chief Creative Officer at Trollbäck+Company, a firm known for designing strategic, sustainable brands including the UN's sustainability goals. When he's not leading creative efforts at Trollbäck, you can find Alex working as a DJ and composter. We discussed all of this and more this week on the On Brand podcast.
About Alex Moulton
Alex Moulton is Chief Creative Officer at Trollbäck+Company and oversees its exceptio...
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May 1, 2023 • 29 mins
Owen Garitty is the Founder and Lead Creative at FPW Media, a creative shop focused on long-form brand storytelling. Since Owen began work as a photographer at the age of 15, he’s approached everything from photos to movies to content with an eye for visual storytelling. We discussed all of this and more this week on the On Brand podcast.
About Owen Garitty
Owen Garitty is the Founder & Lead Creative at FPW Media, a creative studi...
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April 24, 2023 • 36 mins
Precious Williams is a 13-time national elevator pitch champion, a four-time best-selling author, and has been featured on “Shark Tank,” CNN, The Wall Street Journal, Black Enterprise Magazine, and more for her killer pitches. We discussed all of this and more—plus her new book Rainmaking 101 from Day One—this week on the On Brand podcast.
About Precious Williams
Every time you open your mouth, your prospects will be throwing mone...
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April 17, 2023 • 30 mins
Dave Delaney is a communication expert and founder of FutureForth. He brings his Nice Method to his work as a keynote speaker, author, and consultant—helping leaders and aspiring leaders improve their communication and relationship building. We discussed all of this and more this week on the On Brand podcast.
About Dave Delaney
Dave Delaney is a communication expert and founder of Futureforth.com. He teaches leaders the Nice Metho...
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April 10, 2023 • 31 mins
Nick Scott is the Creative Director of Studio Hansa. The firm leverages his background as a filmmaker by specializing in creating truly moving content for brands like the BBC, Chivas, Google, and, recently, Ukraine’s public broadcasting company. We discussed all of this and more this week on the On Brand podcast.
About Nick Scott
Founding the studio with over 20 years of experience at the highest levels of filmmaking, Nick Scott h...
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April 3, 2023 • 33 mins
Amrita Muthur is the VP of Marketing at Superside, a new platform revolutionizing the design of marketing creative in our fast-paced world. She went from being the first marketing hire to overseeing a 400% year-over-year growth strategy. We discussed all of this and more this week on the On Brand podcast.
About Michele Arnese
When Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platfor...
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March 27, 2023 • 30 mins
Michele Arnese is the founder of the leading Sonic Branding Agency amp. His team has developed audio brands for clients such as Mercedes-Benz, Mastercard, BMW, UniCredit, and more. We discussed how to build audio brands, sonic identity, and more this week on the On Brand podcast.
About Michele Arnese
Designed in Italy and assembled in Germany, Michele is a self-driven strategic and creative thinker with a strong entrepreneurial ap...
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March 20, 2023 • 32 mins
Emmanuel Probst leads brand thought leadership at Ipsos and is the author of the Wall Street Journal and USA Today bestseller Brand Hacks. His latest book is Assemblage: The Art and Science of Brand Transformation. We discussed all of this and more this week on the On Brand podcast.
About Emmanuel Probst
Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Ange...
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March 13, 2023 • 29 mins
Rebecca Jolly is co-author of the new book How Music Grows Brands. As a consultant she focuses on innovative brand solutions across the music and entertainment industries to drive growth and connect with audiences. She discussed how brands need to approach music differently this week on the On Brand podcast.
About Rebecca Jolly
Rebecca Jolly is a global business consultant focused on innovative brand solutions across the music, pu...
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March 6, 2023 • 33 mins
Ann Handley is the Chief Content Officer at MarketingProfs and the Wall Street Journal bestselling author of Everybody Writes. Recently, she embarked on a “down-to-the-studs” second edition of the book—revised, expanded, and 10% funnier. We talk about all of this—including why she didn’t want to promise more than 10% funny—this week on the On Brand podcast.
About Ann Handley
Ann Handley is a Wall Street Journal bestselling author ...
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February 27, 2023 • 31 mins
Mark Carpenter is a serial storyteller and co-author of the best-selling book Master Storytelling. Mark shared how you can be more intentional as you tell stories in your work building brands, inspiring teams, and leading in both work and life. Master storytelling by listening to Mark this week on the On Brand podcast.
About Mark Carpenter
Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to...
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February 20, 2023 • 32 mins
Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world, working with brands like Wrigley, Hallmark, Nestle, and Chrysler along the way. His latest book is The Brand Positioning Workbook, which we discussed this week on the On Brand podcast.
About Ulli Appelbaum
Born in Germany, raised in Africa and Belgium, and now living in the US, Ulli Appelbaum has held senior...
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February 13, 2023 • 32 mins
Rebecca Coleman is the President of The Narrative Group and leads US operations for We Are Social. Her work is defined by the innovative approach of earned-led thinking, which has been used by brands including Mcdonald's, Harmless Harvest, and Universal Pictures. We discussed all of this and more this week on the On Brand podcast.
About Rebecca Coleman
Rebecca Coleman holds over 20 years of experience in building great relationshi...
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February 6, 2023 • 28 mins
Mark Kilens is Chief Marketing Officer of Airmeet, a virtual and hybrid event platform. While it’s been a challenging couple of years, events of all kinds—virtual, hybrid, and live—are critical components of the content marketing landscape. Mark and I discussed all of this and more, this week on the On Brand podcast.
About Mark Kilens
As Chief Marketing Officer of virtual and hybrid event platform, Airmeet, Mark Kilens leads a glo...
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January 30, 2023 • 29 mins
Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results with her innovative approach of transforming market research into powerful campaigns. This isn’t always easy—especially when it comes to B2B. We discussed all of this and more this week on the On Brand podcast.
About Linda Fanaras
Linda A. Fanaras, CEO/Strategist of Millennium Agency, is an award-winning ex...
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January 23, 2023 • 32 mins
John O’Melia serves as Chief Customer Officer at Contentsquare. His Customer Success team works to ensure that brands of all shapes and sizes are able to understand what’s happening with their brands online and, more importantly, why. We discussed all of this during our conversation on the On Brand podcast.
About John O'Melia
John O'Melia was previously the CEO of Seal Software, which was acquired by DocuSign in 2020. He has also ...
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