On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
Episodes
June 30, 2025 • 35 mins
David Aaker is Vice Chairman of Prophet and Professor Emeritus at the Berkeley Haas School of Business. Often called the “Father of Modern Branding,” David has authored 18 books and over 120 articles, shaping how marketers understand everything from brand equity to purpose-driven strategy. This week on On Brand, David returned to the show to discuss the updated edition of Aaker on Branding, what’s changed (and what hasn’t) in the w...
Mark as Played
June 23, 2025 • 36 mins
Regina Dowdell is a Content Solutions Consultant at LinkedIn, where she helps organizations craft creative, effective content strategies that drive business impact. With over 15 years of experience spanning nonprofits, tech, and startups, Regina brings a digital-first, entrepreneurial mindset to every brand she supports. This week on On Brand, Regina joined me to talk about personal branding, thought leadership, and what it takes t...
Mark as Played
June 16, 2025 • 28 mins
Nicole Johnston is a former global marketing leader turned transformational coach, with a career spanning Procter & Gamble, Hershey, and Newell Brands. Today, she helps women overcome career challenges as founder of innatePOWER™ and author of Taboo Topics: Things Women Should Talk About, But Don’t. This week on On Brand, Nicole joined me to talk leadership, authenticity, and the power of brave conversations.
About Nicole Johnsto...
Mark as Played
June 9, 2025 • 31 mins
Heather O’Shea is Chief Research Officer at Alter Agents, where she helps brands like Netflix, Walmart, and Spotify solve tough business challenges through smart research. With nearly 20 years of experience across agencies, platforms, and publishers, she’s a leader in advertising insights and analytics. This week on On Brand, Heather joined me to talk curiosity, empathy, and what today’s smartest brands are getting right.
More A...
Mark as Played
June 2, 2025 • 32 mins
Dave Kaufman is Senior Director of Global Marketing for MR, VR, and Metaverse at Meta’s Reality Labs, where he leads efforts for Meta Quest, Horizon Worlds, and Oculus Studios. His path includes stops at Google, Halo Neuroscience, and the U.S. Digital Service under President Obama. On this week’s On Brand, Dave joined me to talk immersive tech, branding in virtual worlds, and what’s next for the metaverse.
More on Dave ... Dave ...
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May 26, 2025 • 32 mins
Mark Kingsley is the author of Universal Principles of Branding and the forthcoming Brands in the Age of AI. A Grammy-nominated designer turned brand strategist, he’s led work for Citi, Equinox, and Blue Note Records. Mark joined me on this week’s On Brand to talk about branding’s future—and how AI is changing the game.
Mark Kingsley began his career designing album packages for legends like John Coltrane, Pat Metheny, and Quinc...
Mark as Played
May 19, 2025 • 29 mins
Cynthia Kane is the author of the new book The Pause Principle: How to Keep Your Cool in Tough Situations. A leading voice in intentional communication, Cynthia has helped over 70,000 people become less reactive and more kind, honest, and helpful in how they speak to themselves and others. Through her bestselling books, DailyOM course, and the Kane Intentional Communication Training Program, she’s transforming the way we talk—and l...
Mark as Played
May 12, 2025 • 27 mins
Anson Sowby is CEO and co-founder of Battery, a global creative company that mixes Hollywood storytelling with brand strategy and Silicon Valley speed. With offices around the world and clients like the Anaheim Ducks, Land O’Lakes, and Warner Bros Games, Battery has been named Ad Age Agency of the Year three times. Anson joined me to share how they built this bold, modern agency on this week’s On Brand podcast.
Anson Sowby is the ...
Mark as Played
May 5, 2025 • 33 mins
Chris Cardetti is Chief Strategy Officer at BarkleyOKRP, where he’s spent the past decade shaping strategy into a creative force behind brand revivals for Planet Fitness, Motel 6, AMC Theatres, and more. Known for his journalistic curiosity and idea-first mindset, Chris and his team lead deep consumer research, upstream consulting, and thought leadership—earning top industry honors along the way. We dug into his approach this week ...
Mark as Played
April 28, 2025 • 35 mins
Kathy Klotz-Guest is Founder of Keeping It Human—a consultancy helping teams at Google, Amazon, and Wells Fargo ditch rigid thinking and spark bold breakthroughs with humor and improv. With 20 years in global tech and 25 years on comedy stages, Kathy brings laughs and innovation to business. We explored it all this week on the On Brand podcast.
About Kathy Klotz-Guest
Kathy Klotz-Guest, MA, MBA, is Founder of Keeping it Human (kee...
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April 21, 2025 • 35 mins
Dan Salkey is Founder & Strategy Partner at Small World—a creative consultancy redefining industry norms with entertainment-first marketing. By curating bespoke teams from 200+ top talents in entertainment, art, and tech, Small World delivers unforgettable brand experiences. We discussed all of this and more this week on the On Brand podcast.
About Dan Salkey
Dan Salkey, ex-Adidas, is the Founder and Strategy Partner of Small Worl...
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April 14, 2025 • 27 mins
Dana Hork, Founder & CEO of Beers With Friends, joins me to share how her agile creative agency helps challenger brands solve big problems in just five days. A brand leader, entrepreneur, and storyteller, Dana has held roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan—and has been featured in TIME, Forbes, and Ad Age. We discussed all of this and more this week on the show.
About Dana Hork
Dana Hork is the Founder & CEO of ...
Mark as Played
April 7, 2025 • 31 mins
Jill Cress, Chief Marketing and Experience Officer at H&R Block, is a visionary marketer with 30+ years of experience in financial services, media, and tech. She’s led brand transformations at PayPal, National Geographic, and MasterCard and now focuses on modernizing H&R Block, enhancing customer experience, and driving growth. Recognized as one of the world’s top CMOs, Jill excels at connecting brands with consumers in meaningful ...
Mark as Played
March 31, 2025 • 33 mins
Chris Peterson, Co-Founder of Lifemind, is a marketing pioneer with over 30 years of experience shaping the digital landscape. Author of Red & Blue Customers, Chris has built and sold two innovative agencies, earning recognition from The Wall Street Journal and working with both Fortune 500 brands and fast-growth startups. In this episode of On Brand, we discuss his insights on the evolving digital landscape and how brands can bett...
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March 24, 2025 • 30 mins
Scott Grates is a visionary entrepreneur and expert in strategic relationship marketing, building multiple seven-figure businesses, including top insurance agencies and a real estate portfolio. He helps entrepreneurs grow through his Infinite Referral Advantage® system and is the bestselling author of Essential F-words for Teens and the upcoming Referrals Done Right. A podcast host and sought-after speaker, his upcoming TEDx talk, ...
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March 17, 2025 • 29 mins
Nicole Powell is a certified brand strategist and neuromarketer who blends science-backed insights with creative storytelling. As the founder of HALCON Marketing Solutions, she brings over 16 years of experience from Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, her multicultural background shapes her innovative approach to marketing and leadership. Now based in St. Louis, Nicole helps brands stand out by ...
Mark as Played
March 10, 2025 • 45 mins
This week on On Brand, we’re shaking things up with a very special guest—DJ Waldow! Longtime listeners may remember that DJ and I co-hosted The Work Talk Show, a podcast all about how work gets done today. Tune in as we reminisce, share some laughs, and make a special announcement about the show. Subscribe to the Work Talk Show on Spotify, Apple Podcasts, YouTube, or wherever you like to listen.
About DJ Waldow
DJ Waldow is a free...
Mark as Played
March 3, 2025 • 30 mins
Adam Constantine is the Founder and CEO of ACE Creatives, a full-service social media agency helping brands maximize ROI and build meaningful audience connections. With a decade of experience crafting digital content for top creators and brands—including MrBeast, Amazon, and Champion—Adam understands what makes social media truly engaging. A 3x Telly Award winner, he joins On Brand to share insights on digital storytelling, content...
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February 24, 2025 • 30 mins
Scott Monty is an executive coach, advisor, and speaker who helps leaders find clarity and drive growth. A former executive at Ford, he merged technology with humanity to shape the company’s global social media strategy. Ranked by The Economist as a top social business leader, Scott focuses on timeless leadership principles to guide today’s leaders. He’s also the host of the Timeless Leadership podcast and writes the Timeless & Tim...
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February 17, 2025 • 30 mins
Dr. James Richardson, founder of Premium Growth Solutions, returns to On Brand to share more insights on scaling CPG brands. A cultural anthropologist turned business strategist, he has advised over 150 brands, including Dude Wipes and Dr. Squatch. He also hosts Startup Confidential and writes Homo Imaginari on Substack. With work featured in Inc. and Business Insider, James brings his sharp perspective on brand growth and strategy...
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