B2B Podcasting Best Practices with Prarthana Sibal

Prarthana Sibal is Head of Client Services at Pikkal & Co, a B2B podcast agency. This week she joined me on the On Brand podcast for a discussion of global podcasting markets and how to plan an effective B2B podcast. About Prarthana Sibal As Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. Prarthana Sibal has managed over 1,000 Podcast Episodes from idea to launch. Branding, Public Relations, Corporate Communications, Brand Reputation, and Podcasting for Brands. Born in India, Educated in SMU Singapore. She is based in Singapore. And she’s our guest this week on the On Brand podcast.  Episode Highlights Is it still the ‘golden age’ of podcasting? Prarthana added an important global perspective to this opening question. “You have to remember that Asia is 5–6 years behind the west. We still have a long way to go (in this growth).” How do you start a B2B podcast? “First, you have to align your podcast objective with your business objective.” From here, Prarthana shared the three most frequent B2B podcasting objectives: Awareness Acquisition Influence What’s one of the most critical needs in planning and launching a successful B2B podcast? “Your podcast design depends on your business objective and your host.” Specifically, Prarthana stressed the importance of the host’s style and the relationships they’ve built. These “people skills” ensure that your show can facilitate engaging conversations with guests. What brand has made Prarthana smile recently? “It’s not really a brand, it’s a person—Gary Vee.” Prarthana shared how Gary Vaynerchuk is a great example of what we were just talking about. To learn more about Prarthana, connect with her on LinkedIn or check out the Pikkal & Co. website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices