November 21, 2023 • 30 mins
Crack the Code: Insider Tips for TV News Guests! 🎥🌟 Join TV news veteran Jamie Maglietta on this episode of (ON CAM) Ready, as she sits down with Wendy Guarisco and Emilia Gledhill of Guarisco Group. Together, they demystify the process of becoming a TV news guest, busting myths and providing invaluable insights on perfecting your on-camera presence. Discover the real scoop on being on television, as Wendy and Emilia share insider tips and shed light on the nitty-gritty realities. This episode is a treasure trove of excellent advice, equipping you to not only prepare for a television interview but also to strategically attract the press. 🚀 Don't miss out on the secrets to TV success! Subscribe now for a masterclass in on-camera excellence and media strategy. #TVNewsGuest #OnCameraTips #MediaStrategy More on Jamie Maglietta Visit: oncamready.com Follow: @jamie_theproducer on Instagram for podcasting and content creator tips Follow: @oncamready on Instagram for more TV tips To Shop Jamie's Blog, Download her Podcasting PDF or launch your podcast Click: stan.store/jamietheproducer You can also purchase the marketing course Jamie uses to help fund this podcast and other social media projects at www.oncamreadymarketing.com Chapters 00:01 - Intro 00:09 - Emilia Gledhill https://www.linkedin.com/in/emilia-gledhill-709160134/?trk=public_profile_browsemap 00:13 - Wendy Guarisco https://www.linkedin.com/in/wendyguarisco/ 01:25 - @Stylewe 20% OFF Code: Jamie23 01:45 - Podcasting Platform Link https://stan.store/jamietheproducer 01:55 - Podcasting Roadmap PDF Link https://stan.store/jamietheproducer/p/get-my-roadmap-to-podcast-development-now 02:14 - Intro Guests from Guarisco Group - https://guariscogroup.com/ 07:00 - Emilia explains how she works as a media matchmaker (pairing guests with television shows) 08:15 - Pitching the press and how to build a relationship with the media 09:05 - Tips on how to nail a successful on camera interview. They discuss wardrobe, appearance, talking points, and researching your audience ahead of time. 11:28 - Should guests look their part? 13:00 - How do you look the best on television? 17:30 - Men need to wear makeup, right? Yes 18:00 - Building relationships with clients and what television guests need to remain confident 18:30 - Pitching yourself vs leaning into a professional 19:50 - Why professionals should lean into social media to boost their chances of being booked on television 20:00 - Thought leadership 20:30 - Importance of having a strong social media presence 23:50 - Why tv guests are not always paid to appear on television news 24:00 - How can I become a contributor? 26:00 - Boomers and Millennials 27:30 - If you want to be on television follow this advice
✨YouTube Channel: https://youtu.be/ZfRV66W3v78?feature=shared
Guest Bios (provided by guests) Wendy Guarisco, Founding Partner of Guarisco Group, LLC, short version: Marketing, communications and news are in my blood! I began my career with McCann Erickson, then the world's largest advertising agency. I later moved to TV news and served as a senior editorial producer and director of CNN’s guest booking department. After 12 years at CNN, I left to form Guarisco Group, and this is my 22nd year on the PR side. Emilia Gledhill, Managing Partner, Guarisco Group, LLC: Agency co-owner Emilia Gledhill is a talented storyteller and creative media matchmaker who leads our news-of-the-day media outreach team. She brings her considerable talents as a branding/image expert to our media training program, drawing on her experience in retail, modeling, fashion wholesale showroom management, luxury 5-star resort hospitality, film production and scripted/reality TV production. TV Insiders Bust Myths and Share Tips on How You Can Become a Successful Television News Guest 👏🏼 Thank you for SUBSCRIBING Email: jamie@oncamready.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
On this episode of On Cam Ready.As a guest on the show, the
media doesn't owe you anything. They owe you nothing, people.
Have a misconception that most people on TV are getting paid
and it's not true. Most are not getting paid.
These TV insiders, as you can hear, are going to be busting
(00:23):
some myths. They're going to help you become
more on camera, ready online andon television.
Hi, I'm Jamie Maglietta, ATV news veteran with over 20 years
experience. And this is on Cam ready.
On Cam Ready is a video first podcast, meaning it's posting
here on YouTube before it posts on the podcasting platforms.
(00:45):
If you're listening on a podcasting platform right now,
be sure to check out the YouTubeversion.
And if you're on YouTube, I always appreciate you
subscribing, so be sure to do that.
And like the video, I have really been putting all my
effort into making this all about you.
If you're a professional lookingto be attracting the media and
(01:08):
securing earned media, every guest that we bring on is meant
to help you, guide you and give you insider knowledge that you
can only get really right here. I also wanted to let you know
that all of my podcasting efforts are supported through
collaborations and affiliations.So instead of ads right now I
(01:29):
will be plugging the brands I'm working with.
My top is style way I have a link in my bio if you would like
a discount off their clothes. I'm also working with a
recording platform, so if you are looking to launch your
podcast, be sure to check out myplatform of choice.
And you know, Speaking of podcasting, if you have an idea
(01:51):
for a show, download my PDF. It is a road map to podcasting.
My goal is to help you shape your idea into a podcasting
show, and if you need help, reach out ioffer consulting
work. Now let's get to the episode.
Today we're talking to. Wendy Guresco and Amelia Glenn
(02:13):
Hill. Wendy Guresco and Amelia are
with the Guresco group. I met Wendy on LinkedIn.
She has so much experience, over12 years at CNN and 20 plus
years in public relations. Amelia her daughter.
Yes, it's a mother daughter duo.Amelia, her daughter, is the
(02:33):
media matchmaker and in this episode she shares some do's and
don'ts on what television guestsshould and shouldn't do if they
want to secure a call back. Now all three of us are not on
camera personalities. I've been a producer most of my
career, if not all. And you know, our conversation
ran a little long. So we recorded this in September
(02:55):
and I wound up editing it a little.
Bit due to time, but I know you're going to gain so much
from it and I do hope that you'll reach out and let me know
what you think of the valuable tips that we're offering and if
you have any. Questions and really want us to
dig into some advice that you can't seem to locate online?
(03:16):
Reach out. E-mail me at Jamie at on Cam
ready dot. Now here's our conversation.
Emilia and Wendy, thank you so much for joining us.
I really want to start off with your journey and the fact that
the two of you work together. So Wendy, why don't you start by
just sharing us, sharing a little bit about who you are,
(03:36):
how you came from CNN, launched your business and then brought
your daughter in. OK, well, my journey, I wish I
could say it had all been planned out, but it was all
crazy circumstances that led to all this.
I had been in advertising for 10years, came home to Atlanta to
write the Great American Novel and took a temp job where I
(03:57):
answered the phones in the guestbooking department at CNN for a
week. And I like them.
They liked me. And we ended up one of the
bookers was going on maternity leave and they said, can you
fill in for her? And I thought.
Never done this in my life, but OK, so I filled in for her and
she didn't come back, so I got her job, which I don't even
(04:18):
think I would have gotten an interview, you know, otherwise.
So I mean, especially looking atyour background, I mean you were
in advertising, so I also loved that about your your background
advertising working at the Coke,you had Coke, you were working
on brands and then all of a sudden you're the director of
guest booking for like over a decade.
So yeah. And it was like all the timing
(04:40):
of it, because when I first started at CNN, nobody knew what
CNN was. I would call and say, hey, can
you come on CNN? And they go, is that a bank?
What is that? And then after the Gulf War,
those same people would get out of a meeting to take my call.
So it was a fun little arc there.
And then after CNN, you decided to launch your own business.
(05:01):
So why don't you tell us about that?
Well, again, it was an an accidental series of things that
happened. 9/11 happened. My mother was diagnosed with
Parkinson's disease, I was diagnosed with thyroid cancer
and I looked at everything on myplate.
The only thing I could get rid of was CNN.
So I went to my boss and said what do I do?
(05:22):
I have to have the layoff package that's happening because
of the merger with Time Warner, and she got it for me.
So this business just sort of grew accidentally and by the
time the CNN check stopped coming, I had clients and.
I've been doing it ever since. And you brought your daughter
in, Amelia. Why don't you tell us about that
one? So this was another happy
(05:44):
accident that occurred about 3 weeks before my wedding in
December of 2021. I was in a fashion styling job
that I did not like and I was trying to stick it out for a
year. I was seven months in.
I was really ready to give up. And unfortunately,
(06:08):
unfortunately, Wendy lost her managing director at the same
time. And so we both agreed that I
would come on as an assistant and help out around the company.
And I very quickly learned that I was way better than an
assistant, and I climbed the ladder very quickly.
(06:31):
Amelia, why don't you tell us more about what you do with news
of the day? News of the Day is the headlines
that you see first thing in the morning.
Wendy and I consume so much media throughout the day.
We are flipping through the newschannels all day, every day,
trying to align the right news stories with the right clients
(06:52):
to highlight their expertise andget them the best earned media
placements they can. You know, having produced
reliable sources on CNNI was constantly consuming cable.
So I can understand a little bitabout what you might be doing
all day. You know, looking at the guests,
seeing how they look on TV, seeing the topics that are being
(07:13):
covered, analyzing all the details that go into it.
When you're looking at so much TV and reading so much news, how
do you think that that really helps your clients stand out
when pitching them to the press?Well, I think, I think we all
think like producers, we we try to make the producers job easier
(07:35):
and the quickest way to get coverage for our clients is to
work them into something the producers already have on their
rundown and they just need to fill it with the guests.
So we look at it in terms of howcan our clients help move that
story forward or put it in context for the audience.
And it's it's really just matchmaking.
Yeah. And that's what I loved when we
(07:57):
were, you know, talking ahead oftime about how Amelia is like
the matchmaker helping put people together, it really made
me think of a conversation I hadabout the relationship building
that needs to go in. So if if you're listening and
you want to be on camera and you're looking for ways to
connect with the press, it's it's not just about, you know,
(08:17):
pitching the stories that make the most sense to you.
It's also trying to figure out, as Wendy's saying what they're
covering and how you can benefitthem and building a relationship
with those producers and reporters and writers so that
they have you at the forefront of their mind when there is
something going on. And so you, you two are the the
(08:39):
matchmakers. You're helping the guests
connect with the media and get themselves on TV.
And I think that that's where wewant to start this conversation
to help everyone who's looking to become more on Cam ready.
So when you're prepping people who are landing opportunities on
TV, you know, Amelia, what are three things that the two of you
(09:00):
work with them on to make sure that when they are on TV,
they're nailing it? I would say their wardrobe would
be #1, making sure that they weren't wearing any crazy
patterns or have any funky things that would distract from
what they were saying. No chunky jewelry and that would
(09:24):
be my first because the viewers are going to be looking at them,
but they also need to be listening to them.
Wendy, what other points would you make?
Well, I think you have to know who you're going to be talking
to. It's really important.
There's some anchors that want to have a lighter conversation
where you can, you know, be sortof folksy and whatever.
(09:45):
And others are just they want toget right to the point and be
really serious. So you have to be prepared for
that and understand the flow of the show, the personality of the
show, so that you can fit in thebest way possible and I think
for your content. You kind of never know what the
anchor is going to ask, so you want to go in with your three
best points, ready to just come out no matter what the question
(10:08):
is and don't save anything for later.
I have so many clients who will come off the set and say I never
got a chance to say my best thing.
Say it first so you make sure you get it out there so.
You know, I that's a really goodpoint.
So I have pageant training and Ibring this up because they're
really, really. Good at training people how to
(10:31):
interview in front of a panel. And what I learned from that, I
felt like I could always apply when I was working with a
reporter or an anchor. Because you want to really think
about all the things you want tosay and finding ways to weave
them in by thinking about what are the questions these people
could ask by thinking about whatare the questions these people
(10:51):
could ask and how can I get to the points I want, right.
And one of the things I always say is, yeah.
Make sure you fit it in, but also know your segues.
You know know how to segue to those points, right?
You know, we talked about the set, but now that more people
are are interviewing from home, it it also opens up the
(11:12):
opportunity for people to be more themselves.
And I was listening to this one media trainer suggest like if
you're a biker you should look like a biker.
If you're a a mechanic, you should look like a mechanic.
I kind of disagree. I don't know.
What do you guys think? I think you ought to look your
part for sure. The Diplomat show up on a prime
(11:34):
time show one time in a golf shirt and I almost passed out.
Yeah, I was like, no, no, no. You live in a.
Tie. Know your part.
I love that. And maybe if you are a mechanic,
maybe. Authenticity.
Zoom from the shop and maybe so there's Make sure there's no
grease on your face, but you canstill be in your jumpsuit.
(11:55):
But. Make it look and feel authentic
to who and what to do. We also like to double check
before our guests arrive. We we check with the producers
ahead of time. Will there be hair, will there
be makeup and kind of try to avoid that last minute.
Will they get to me, will they not?
(12:17):
Moment for our clients and I think that's another layer of
confidence for them is somethingthey don't have to worry about
and outside the look. Are there any little tips you
you give people to make sure that when they're delivering
they are on point? Because right now I'm losing my
throat and I feel like you said something you should always have
like a tea or cough dropper. What were some of those thoughts
(12:40):
you had? Some tea and some cough drops,
and you should always have that because you never know.
And when you don't have a cough,you can get one when you're
nervous, so that's a good thing.Stay away from carbonated drinks
because if your mic is right here, we're going to hear every
bubble that goes up and down your throat.
So don't do that. Have some protein for the same
reason we don't want to hear your stomach growling.
(13:03):
And then with guys they love to,you know, cross their leg and
all of a sudden they're not in the shot anymore.
So sit with your feet flat on the ground, put one in front of
the other. Keeps you from rocking, you
know? There's all sorts of little tips
and tricks you can. One I'll add, One I'll add is I
always suggest to lean in. You know, like if you're sitting
(13:24):
there and they're always like, oh man, I like looking.
I'm like, just just lean in justa little bit.
Make yourself look a little morepresentable, right?
She looks engaged, yeah. So I like summing up some of the
points we've made. You know, for those that are
listening, you're really lookingat.
Who's your audience? Who are the people you're
(13:44):
talking to in this interview? What talking points do you need
to really make sure that you're getting the value that they're
book booking you for on air? Preparing so that you don't look
disheveled, making sure you havea good color scheme going on, a
flattering appearance that your voice is prepped, maybe even
(14:05):
doing some vocal exercises, and really just preparing so that
when you're there, the. The preparation helps alleviate
some of the nervousness. And you know, when we were
talking about people who are on camera, you know, everybody here
listening, the three of us are not on camera people we're here
(14:27):
to deliver. So you can Start learning from
experts like ourselves. But, and I try to say that often
because people think that I was an anchor reporter and like, I'm
I'm, I'm doing it. But when you're with people in
this environment for so many years, you know, I, I mentioned
that Wendy and I both worked at CNN and we were there for about
(14:50):
the same length of time. You know, a long time when
you're when you're around these this environment and these
people and you're constantly looking at your guests through
the lens, you really can providea strong opinion that will guide
and help them. But one of the things that I've
always found is that. Everyone who's on camera, they
(15:11):
they do want to be there, but there's also a lot of hand
holding. So how do you shape people to
kind of get over maybe that imposter syndrome or that or
that confidence hurdle that somepeople face before they are
ready and seasoned? That's a tough one because
there's a lot of, I was telling you earlier, I think that people
(15:34):
that want to be in the spotlighthave a pretty healthy.
Sense of self. They've got a pretty strong ego.
They're also really fragile and they're scared they're going to
mess up and they're scared they're going to get this one
chance and they're going to blowit.
So a lot of our job is cheerleading and pumping them up
and helping them prepare for, you know, what's the worst
question they could ask and how are you going to answer it?
(15:57):
I think if you're prepared for the worst, you're going to be
able to sort of the top and deliver the best, SO and.
And you know, there's so many people on the confidence front
that. Will be on TV and they
constantly are making appearances and they're getting
the calls and showing up. Now, what some people don't
realize is when you have a legalanalyst show up, that doesn't
(16:18):
necessarily mean they're being paid to show up.
That doesn't necessarily mean that their makeup and hair is
being provided in all cases, right?
So there are these elements thatare assumed available that Arno
is there. So how do you navigate that with
your guests? The makeup and hair is the
trickiest one. Because the makeup artist at the
(16:40):
studio, their first obligation is to the anchors.
If there's time, then they do the reporters.
Then if there's time, they mighttouch up the guests.
So I always say come camera ready and if there's time,
they'll touch you up. But don't expect this to be your
big makeover moment. It's not going to happen.
Yeah, I invested in the Dyson Air Wrap and I.
(17:02):
I'm not, like, sponsored by themin any way, but I highly
recommend it because I am able to curl my hair in less than 10
minutes. It's just like boom, boom boom.
So I, Anyone listening? If you're like, oh, I always
wind up having to do my own hair, look into it, OK, it's
worth the money guys too. Like, they don't think that they
(17:24):
need makeup like you need powder.
They do. Yeah, you definitely do.
You definitely. And I always tell the men.
Go to the like the Mac counter at the department store and tell
them you're going to be on TV and they'll give you the powder.
That's right, they know that it's, you know, one shade darker
than usual. Your blush is 1 shade brighter
like they know what to do at thestore.
So, but don't go in there bare face, because you're going to
(17:46):
look sweaty and tired and horrible.
Amelia, you want to add on to that?
It's all about our relationshipswith the client and as Wendy
said, building them up, just reassuring them along the way
that. They are meant for this and this
is their job and they are exactly where they need to be.
(18:06):
So just a lot of reassuring as well.
So when you're pitching these guests, how do you get them in
front of the others? You know, like many people will
say, Oh well, you know, why should I invest in Someone Like
You when when I can do it myself, right?
Can't I just e-mail them? There's a difference.
After they try that for a while and they realize that's not
(18:29):
working, yeah, I think most of our clients have tried that and
realized it does not work. So it's it's a big job and it's
a constant job. You have to just constantly be
thinking of the new angle, the new twist, the new show, the new
this. It's it's a lot.
A lot of, a lot of information management, Wendy and myself.
(18:52):
Or constantly on Twitter, on LinkedIn, on all of the socials,
kind of stalking our different producers, following them to the
different shows that are always going on.
So Wendy's been doing this for 22 years.
She's grown quite the Rolodex ofcontacts and it it's it's very
curated and, you know, made withlove.
(19:13):
But we also sometimes can use other resources such as muck
rock is one that we love. And I know there's producers who
do this where they will scour just like yourselves, you know,
Twitter, Instagram, YouTube, Tiktok and look for potential
guests that they can make uniqueto their own show because
(19:35):
they're constantly feeding theirtheir content with maybe the
same guests and they wanna have a variety, right?
So it's also good to be putting yourself across multiple
platforms and weighing in on thenews.
So you know, say say Amelia is like, OK, these are the stories
of the day and you're a client. Maybe you should consider
(19:55):
putting yourself out there on all these social media platforms
weighing in on this topic, because that will help when the
producer goes to look you up andsays, oh, that's right, he he
has a really good point. Let's put him on.
I always tell our clients you can't be a thought leader if no
one's following. And I think, I think I can even.
(20:17):
We've bought a difference between the clients of ours that
have a stronger social media presence and between the ones
that don't. They're the ones getting more
more hits and more media placements because they're more
tapped in. And we have plenty of clients
that think they don't need it, but the research shows it's very
(20:42):
beneficial. Yeah.
You also can't be a thought leader if you're not putting
thoughts out there. You know, like I would pitch
guests to my anchor and if they didn't have any strong thoughts
on social, it was like, well, are they relevant?
It's like, Oh well, I mean, I think they are, but maybe you're
it it it, it just totally deflates the pitch in in some
(21:06):
cases. So I hope anybody listening and
I hope that also helps. If in case clients are not doing
it, they should be. And you need.
It's unfortunate because of how many platforms we have, but you
do need to be creating content for all platforms.
You know, you don't wanna just be tweeting video YouTube
shorts. It's it's the way to be right
(21:27):
now. Yeah.
Well, and in all of our pitches,we send out links to the
client's social recent clips, the bio, the website.
No, you gotta have it. Yeah, I agree.
I always loved when people even sent video.
I'd be like, oh, it's like a present.
Easier we can make the producersjob, the more the producer will
continue coming back for our ourguests and the relationship
(21:52):
building. I tell the clients you got to be
the easiest person they worked with all day.
If you're a diva, you're not coming back, so.
And and coming back is also a point I wanted to bring up.
You know, we've talked about contributorship and some people
they will appear on TVA few handful of times or regularly on
a weekend and then. Start to ask like, well, when am
(22:14):
I going to get paid and when canI be a contributor And they kind
of get hooked on this title and the payment.
And I understand why. You know, you're you're taking
maybe five hours of your day to prepare to be there and you want
to have something for it. But it's usually the exchange of
value is like you're putting yourself out there, you're
(22:35):
building your own brand, you're potentially gaining clients.
So I think it's a little bit harder for people to gain that
contributorship than they realize.
Do you have anything you can share on that point?
I do. And I think another big thing to
remember as as a guest on the show, the media doesn't owe you
anything. They owe you nothing.
(22:58):
Just because they had you on onetime doesn't mean oh now I'm
going to be a a studio regular and I'm going to be on every
Monday, Wednesday, Friday for the next year.
No, they if you get if you get cancelled again, it's nothing
personal, it's the producers only have so much time in a show
(23:20):
that. If they have to make a cut, they
have to make a cut. And it's nothing personal.
It's not, oh, they don't like meor I'm not good enough to be
here. Just I would say the main take
away is it's not personal, it's business.
And if something works better for the show they're going to,
they're going to do what's best for the show.
(23:43):
And you take it with grace and you keep moving.
Yeah, I think people have a misconception that most people
on TV are getting paid and it's not true.
Most are not getting paid. And it depends on so many
factors. First of all, you have to be on
every single network because if you're only doing one network,
(24:03):
why should they pay you? They already have you.
So you have to be everywhere andyou have to what our strategy in
trying to get someone a contributorship is, is to build
that frustration. So the the producer that used to
be able to call you at the last minute, you could run right over
any time. All of a sudden they're hearing
somebody else got to you first and I'm so sorry, I'm already
booked, can't come. So you build that frustration
(24:24):
until somebody says, you know, we really need to put a ring on
this person. It's clear they're looking for a
home. We better sign them up.
So, but even at that point, it'show many people do they already
have that do what you do. A lot of the anchors have that
expertise that that you might have and they may not need
somebody in that space. If you talk about something that
only happens every now and then,why do they need to pay you?
(24:48):
I mean, like during COVID, I found, you know, those
infectious disease doctors that had that expertise were becoming
contributors. It's like, to your point, if
there's a terrorist attack, the terror experts start to become
contributors. It's all about why they need
you. OK, That's it.
It's not you. It's like.
(25:10):
What's that thing? It's not you, it's them, it's
me. It it really comes down to if
it's not the news and. You're not going to get it.
So if you are talking about COVID and we've moved on and we
need lawyers talking about Trump, chances are you're not
going to get that contributorship.
So as you said, it's business and Amelia and Wendy, you know
your family and you're in this business together.
(25:32):
So I just wonder, you know, how does that go?
How does that work for the two of you?
You don't, you don't work in thesame office.
You know, you're both at home. So how do you?
How do you enjoy working together?
And what have you learned from one another?
We love it, Wendy. You love it.
Are you still loving it? And I think something Wendy and
(25:53):
I were talking about earlier wasgenerationally not to show
anyone's age or anything, but boomers sometimes will say that
millennials are, you know, lazy or entitled or you know, they're
not ready to be hard workers. But I think I would say
(26:14):
millennials helped coin the termor the phrase work smarter, not
harder. And Wendy coming from the CNN
background of always running around with her head, you know,
always trying to be that scrappyperson.
I I love that mentality and I love the hustle of it.
(26:36):
But I also. Think that if they're a little
more structure and plans in place, we don't have to do that
and we don't, we don't have to always be chaotic.
We can have a plan for when thatone thing happens or you know we
we just have more of a plan. So I think we we both, we both
(26:57):
learn from each other and grow from each other every day and
it's it's very fun. It's very fun.
So I would love if we could end sharing you know some final
thoughts that could help people that are looking at trying to
put themselves out there and just even if you're reiterating
(27:17):
and just want to perfect their on camera capabilities either
across social or if they're making ATV appearance.
So and just give us like your three like final thoughts that
could help people. I think just constantly thinking
about how you can help. The the viewers of the show and
what can you teach them, what can you give them all of that
(27:42):
And just remember that it's a conversation when you're on when
you're on air with the anchor, it's a conversation.
It's not a trick question. They're not trying to trick you
and just getting comfortable with the uncomfortable and
knowing that you are capable andable to do it.
Just keep keep your head held high and.
(28:05):
You're on the air for a reason. You are the expert.
And and on that point, you know,a lot of individuals saying, you
know, Linear's pulling back, Linear's dying, doesn't mean
linear's going like, it doesn't mean the shows are going away.
You know, I was watching, you know, CBS News on Alexa and it
was not the same as what's on cable.
(28:27):
So the I almost feel like there's more media.
Are you guys feeling? That there's absolutely.
So many different It's very hardto keep up with Freeman to
cable, to YouTube shorts, to reels, to tik toks.
Like you have to be insanely plugged in to keep up with the
(28:49):
media because it's forever changing and there are forever
new platforms coming about. And just staying on top of all
of it is a lot to keep up with and.
That's why they have you guys, right?
Well, my favorite is they're often surprised that we get paid
for what we do. Imagine that.
(29:11):
And so they'll say things like, well, I don't have any money
now, but can I pay you a percentage of my book sales or
can I pay you when my product gets off the ground?
No, that's not how it works. You can't go to Walmart and buy
all the ingredients to make a pie and tell the cashier you'll
be back when the pies sell like it.
It does not work that way. So.
(29:31):
Thank you so much for. Joining us and sharing your
expertise and everyone listening, just remember check
out the description and there will be a link to their website
and more information about our guests.
And be sure to check them out and follow us, you know on
YouTube as well as on this podcast being platform, so that
you can get any additional content that may come out after
(29:53):
this launches. So thank you so much and I'll
see you guys online.
On this episode of On Cam Ready.As a guest on the show, the
media doesn't owe you anything. They owe you nothing, people.
Have a misconception that most people on TV are getting paid
and it's not true. Most are not getting paid.
These TV insiders, as you can hear, are going to be busting
(00:23):
some myths. They're going to help you become
more on camera, ready online andon television.
Hi, I'm Jamie Maglietta, ATV news veteran with over 20 years
experience. And this is on Cam ready.
On Cam Ready is a video first podcast, meaning it's posting
here on YouTube before it posts on the podcasting platforms.
(00:45):
If you're listening on a podcasting platform right now,
be sure to check out the YouTubeversion.
And if you're on YouTube, I always appreciate you
subscribing, so be sure to do that.
And like the video, I have really been putting all my
effort into making this all about you.
If you're a professional lookingto be attracting the media and
(01:08):
securing earned media, every guest that we bring on is meant
to help you, guide you and give you insider knowledge that you
can only get really right here. I also wanted to let you know
that all of my podcasting efforts are supported through
collaborations and affiliations.So instead of ads right now I
(01:29):
will be plugging the brands I'm working with.
My top is style way I have a link in my bio if you would like
a discount off their clothes. I'm also working with a
recording platform, so if you are looking to launch your
podcast, be sure to check out myplatform of choice.
And you know, Speaking of podcasting, if you have an idea
(01:51):
for a show, download my PDF. It is a road map to podcasting.
My goal is to help you shape your idea into a podcasting
show, and if you need help, reach out ioffer consulting
work. Now let's get to the episode.
Today we're talking to. Wendy Guresco and Amelia Glenn
(02:13):
Hill. Wendy Guresco and Amelia are
with the Guresco group. I met Wendy on LinkedIn.
She has so much experience, over12 years at CNN and 20 plus
years in public relations. Amelia her daughter.
Yes, it's a mother daughter duo.Amelia, her daughter, is the
(02:33):
media matchmaker and in this episode she shares some do's and
don'ts on what television guestsshould and shouldn't do if they
want to secure a call back. Now all three of us are not on
camera personalities. I've been a producer most of my
career, if not all. And you know, our conversation
ran a little long. So we recorded this in September
(02:55):
and I wound up editing it a little.
Bit due to time, but I know you're going to gain so much
from it and I do hope that you'll reach out and let me know
what you think of the valuable tips that we're offering and if
you have any. Questions and really want us to
dig into some advice that you can't seem to locate online?
(03:16):
Reach out. E-mail me at Jamie at on Cam
ready dot. Now here's our conversation.
Emilia and Wendy, thank you so much for joining us.
I really want to start off with your journey and the fact that
the two of you work together. So Wendy, why don't you start by
just sharing us, sharing a little bit about who you are,
(03:36):
how you came from CNN, launched your business and then brought
your daughter in. OK, well, my journey, I wish I
could say it had all been planned out, but it was all
crazy circumstances that led to all this.
I had been in advertising for 10years, came home to Atlanta to
write the Great American Novel and took a temp job where I
(03:57):
answered the phones in the guestbooking department at CNN for a
week. And I like them.
They liked me. And we ended up one of the
bookers was going on maternity leave and they said, can you
fill in for her? And I thought.
Never done this in my life, but OK, so I filled in for her and
she didn't come back, so I got her job, which I don't even
(04:18):
think I would have gotten an interview, you know, otherwise.
So I mean, especially looking atyour background, I mean you were
in advertising, so I also loved that about your your background
advertising working at the Coke,you had Coke, you were working
on brands and then all of a sudden you're the director of
guest booking for like over a decade.
So yeah. And it was like all the timing
(04:40):
of it, because when I first started at CNN, nobody knew what
CNN was. I would call and say, hey, can
you come on CNN? And they go, is that a bank?
What is that? And then after the Gulf War,
those same people would get out of a meeting to take my call.
So it was a fun little arc there.
And then after CNN, you decided to launch your own business.
(05:01):
So why don't you tell us about that?
Well, again, it was an an accidental series of things that
happened. 9/11 happened. My mother was diagnosed with
Parkinson's disease, I was diagnosed with thyroid cancer
and I looked at everything on myplate.
The only thing I could get rid of was CNN.
So I went to my boss and said what do I do?
(05:22):
I have to have the layoff package that's happening because
of the merger with Time Warner, and she got it for me.
So this business just sort of grew accidentally and by the
time the CNN check stopped coming, I had clients and.
I've been doing it ever since. And you brought your daughter
in, Amelia. Why don't you tell us about that
one? So this was another happy
(05:44):
accident that occurred about 3 weeks before my wedding in
December of 2021. I was in a fashion styling job
that I did not like and I was trying to stick it out for a
year. I was seven months in.
I was really ready to give up. And unfortunately,
(06:08):
unfortunately, Wendy lost her managing director at the same
time. And so we both agreed that I
would come on as an assistant and help out around the company.
And I very quickly learned that I was way better than an
assistant, and I climbed the ladder very quickly.
(06:31):
Amelia, why don't you tell us more about what you do with news
of the day? News of the Day is the headlines
that you see first thing in the morning.
Wendy and I consume so much media throughout the day.
We are flipping through the newschannels all day, every day,
trying to align the right news stories with the right clients
(06:52):
to highlight their expertise andget them the best earned media
placements they can. You know, having produced
reliable sources on CNNI was constantly consuming cable.
So I can understand a little bitabout what you might be doing
all day. You know, looking at the guests,
seeing how they look on TV, seeing the topics that are being
(07:13):
covered, analyzing all the details that go into it.
When you're looking at so much TV and reading so much news, how
do you think that that really helps your clients stand out
when pitching them to the press?Well, I think, I think we all
think like producers, we we try to make the producers job easier
(07:35):
and the quickest way to get coverage for our clients is to
work them into something the producers already have on their
rundown and they just need to fill it with the guests.
So we look at it in terms of howcan our clients help move that
story forward or put it in context for the audience.
And it's it's really just matchmaking.
Yeah. And that's what I loved when we
(07:57):
were, you know, talking ahead oftime about how Amelia is like
the matchmaker helping put people together, it really made
me think of a conversation I hadabout the relationship building
that needs to go in. So if if you're listening and
you want to be on camera and you're looking for ways to
connect with the press, it's it's not just about, you know,
(08:17):
pitching the stories that make the most sense to you.
It's also trying to figure out, as Wendy's saying what they're
covering and how you can benefitthem and building a relationship
with those producers and reporters and writers so that
they have you at the forefront of their mind when there is
something going on. And so you, you two are the the
(08:39):
matchmakers. You're helping the guests
connect with the media and get themselves on TV.
And I think that that's where wewant to start this conversation
to help everyone who's looking to become more on Cam ready.
So when you're prepping people who are landing opportunities on
TV, you know, Amelia, what are three things that the two of you
(09:00):
work with them on to make sure that when they are on TV,
they're nailing it? I would say their wardrobe would
be #1, making sure that they weren't wearing any crazy
patterns or have any funky things that would distract from
what they were saying. No chunky jewelry and that would
(09:24):
be my first because the viewers are going to be looking at them,
but they also need to be listening to them.
Wendy, what other points would you make?
Well, I think you have to know who you're going to be talking
to. It's really important.
There's some anchors that want to have a lighter conversation
where you can, you know, be sortof folksy and whatever.
(09:45):
And others are just they want toget right to the point and be
really serious. So you have to be prepared for
that and understand the flow of the show, the personality of the
show, so that you can fit in thebest way possible and I think
for your content. You kind of never know what the
anchor is going to ask, so you want to go in with your three
best points, ready to just come out no matter what the question
(10:08):
is and don't save anything for later.
I have so many clients who will come off the set and say I never
got a chance to say my best thing.
Say it first so you make sure you get it out there so.
You know, I that's a really goodpoint.
So I have pageant training and Ibring this up because they're
really, really. Good at training people how to
(10:31):
interview in front of a panel. And what I learned from that, I
felt like I could always apply when I was working with a
reporter or an anchor. Because you want to really think
about all the things you want tosay and finding ways to weave
them in by thinking about what are the questions these people
could ask by thinking about whatare the questions these people
(10:51):
could ask and how can I get to the points I want, right.
And one of the things I always say is, yeah.
Make sure you fit it in, but also know your segues.
You know know how to segue to those points, right?
You know, we talked about the set, but now that more people
are are interviewing from home, it it also opens up the
(11:12):
opportunity for people to be more themselves.
And I was listening to this one media trainer suggest like if
you're a biker you should look like a biker.
If you're a a mechanic, you should look like a mechanic.
I kind of disagree. I don't know.
What do you guys think? I think you ought to look your
part for sure. The Diplomat show up on a prime
(11:34):
time show one time in a golf shirt and I almost passed out.
Yeah, I was like, no, no, no. You live in a.
Tie. Know your part.
I love that. And maybe if you are a mechanic,
maybe. Authenticity.
Zoom from the shop and maybe so there's Make sure there's no
grease on your face, but you canstill be in your jumpsuit.
(11:55):
But. Make it look and feel authentic
to who and what to do. We also like to double check
before our guests arrive. We we check with the producers
ahead of time. Will there be hair, will there
be makeup and kind of try to avoid that last minute.
Will they get to me, will they not?
(12:17):
Moment for our clients and I think that's another layer of
confidence for them is somethingthey don't have to worry about
and outside the look. Are there any little tips you
you give people to make sure that when they're delivering
they are on point? Because right now I'm losing my
throat and I feel like you said something you should always have
like a tea or cough dropper. What were some of those thoughts
(12:40):
you had? Some tea and some cough drops,
and you should always have that because you never know.
And when you don't have a cough,you can get one when you're
nervous, so that's a good thing.Stay away from carbonated drinks
because if your mic is right here, we're going to hear every
bubble that goes up and down your throat.
So don't do that. Have some protein for the same
reason we don't want to hear your stomach growling.
(13:03):
And then with guys they love to,you know, cross their leg and
all of a sudden they're not in the shot anymore.
So sit with your feet flat on the ground, put one in front of
the other. Keeps you from rocking, you
know? There's all sorts of little tips
and tricks you can. One I'll add, One I'll add is I
always suggest to lean in. You know, like if you're sitting
(13:24):
there and they're always like, oh man, I like looking.
I'm like, just just lean in justa little bit.
Make yourself look a little morepresentable, right?
She looks engaged, yeah. So I like summing up some of the
points we've made. You know, for those that are
listening, you're really lookingat.
Who's your audience? Who are the people you're
(13:44):
talking to in this interview? What talking points do you need
to really make sure that you're getting the value that they're
book booking you for on air? Preparing so that you don't look
disheveled, making sure you havea good color scheme going on, a
flattering appearance that your voice is prepped, maybe even
(14:05):
doing some vocal exercises, and really just preparing so that
when you're there, the. The preparation helps alleviate
some of the nervousness. And you know, when we were
talking about people who are on camera, you know, everybody here
listening, the three of us are not on camera people we're here
(14:27):
to deliver. So you can Start learning from
experts like ourselves. But, and I try to say that often
because people think that I was an anchor reporter and like, I'm
I'm, I'm doing it. But when you're with people in
this environment for so many years, you know, I, I mentioned
that Wendy and I both worked at CNN and we were there for about
(14:50):
the same length of time. You know, a long time when
you're when you're around these this environment and these
people and you're constantly looking at your guests through
the lens, you really can providea strong opinion that will guide
and help them. But one of the things that I've
always found is that. Everyone who's on camera, they
(15:11):
they do want to be there, but there's also a lot of hand
holding. So how do you shape people to
kind of get over maybe that imposter syndrome or that or
that confidence hurdle that somepeople face before they are
ready and seasoned? That's a tough one because
there's a lot of, I was telling you earlier, I think that people
(15:34):
that want to be in the spotlighthave a pretty healthy.
Sense of self. They've got a pretty strong ego.
They're also really fragile and they're scared they're going to
mess up and they're scared they're going to get this one
chance and they're going to blowit.
So a lot of our job is cheerleading and pumping them up
and helping them prepare for, you know, what's the worst
question they could ask and how are you going to answer it?
(15:57):
I think if you're prepared for the worst, you're going to be
able to sort of the top and deliver the best, SO and.
And you know, there's so many people on the confidence front
that. Will be on TV and they
constantly are making appearances and they're getting
the calls and showing up. Now, what some people don't
realize is when you have a legalanalyst show up, that doesn't
(16:18):
necessarily mean they're being paid to show up.
That doesn't necessarily mean that their makeup and hair is
being provided in all cases, right?
So there are these elements thatare assumed available that Arno
is there. So how do you navigate that with
your guests? The makeup and hair is the
trickiest one. Because the makeup artist at the
(16:40):
studio, their first obligation is to the anchors.
If there's time, then they do the reporters.
Then if there's time, they mighttouch up the guests.
So I always say come camera ready and if there's time,
they'll touch you up. But don't expect this to be your
big makeover moment. It's not going to happen.
Yeah, I invested in the Dyson Air Wrap and I.
(17:02):
I'm not, like, sponsored by themin any way, but I highly
recommend it because I am able to curl my hair in less than 10
minutes. It's just like boom, boom boom.
So I, Anyone listening? If you're like, oh, I always
wind up having to do my own hair, look into it, OK, it's
worth the money guys too. Like, they don't think that they
(17:24):
need makeup like you need powder.
They do. Yeah, you definitely do.
You definitely. And I always tell the men.
Go to the like the Mac counter at the department store and tell
them you're going to be on TV and they'll give you the powder.
That's right, they know that it's, you know, one shade darker
than usual. Your blush is 1 shade brighter
like they know what to do at thestore.
So, but don't go in there bare face, because you're going to
(17:46):
look sweaty and tired and horrible.
Amelia, you want to add on to that?
It's all about our relationshipswith the client and as Wendy
said, building them up, just reassuring them along the way
that. They are meant for this and this
is their job and they are exactly where they need to be.
(18:06):
So just a lot of reassuring as well.
So when you're pitching these guests, how do you get them in
front of the others? You know, like many people will
say, Oh well, you know, why should I invest in Someone Like
You when when I can do it myself, right?
Can't I just e-mail them? There's a difference.
After they try that for a while and they realize that's not
(18:29):
working, yeah, I think most of our clients have tried that and
realized it does not work. So it's it's a big job and it's
a constant job. You have to just constantly be
thinking of the new angle, the new twist, the new show, the new
this. It's it's a lot.
A lot of, a lot of information management, Wendy and myself.
(18:52):
Or constantly on Twitter, on LinkedIn, on all of the socials,
kind of stalking our different producers, following them to the
different shows that are always going on.
So Wendy's been doing this for 22 years.
She's grown quite the Rolodex ofcontacts and it it's it's very
curated and, you know, made withlove.
(19:13):
But we also sometimes can use other resources such as muck
rock is one that we love. And I know there's producers who
do this where they will scour just like yourselves, you know,
Twitter, Instagram, YouTube, Tiktok and look for potential
guests that they can make uniqueto their own show because
(19:35):
they're constantly feeding theirtheir content with maybe the
same guests and they wanna have a variety, right?
So it's also good to be putting yourself across multiple
platforms and weighing in on thenews.
So you know, say say Amelia is like, OK, these are the stories
of the day and you're a client. Maybe you should consider
(19:55):
putting yourself out there on all these social media platforms
weighing in on this topic, because that will help when the
producer goes to look you up andsays, oh, that's right, he he
has a really good point. Let's put him on.
I always tell our clients you can't be a thought leader if no
one's following. And I think, I think I can even.
(20:17):
We've bought a difference between the clients of ours that
have a stronger social media presence and between the ones
that don't. They're the ones getting more
more hits and more media placements because they're more
tapped in. And we have plenty of clients
that think they don't need it, but the research shows it's very
(20:42):
beneficial. Yeah.
You also can't be a thought leader if you're not putting
thoughts out there. You know, like I would pitch
guests to my anchor and if they didn't have any strong thoughts
on social, it was like, well, are they relevant?
It's like, Oh well, I mean, I think they are, but maybe you're
it it it, it just totally deflates the pitch in in some
(21:06):
cases. So I hope anybody listening and
I hope that also helps. If in case clients are not doing
it, they should be. And you need.
It's unfortunate because of how many platforms we have, but you
do need to be creating content for all platforms.
You know, you don't wanna just be tweeting video YouTube
shorts. It's it's the way to be right
(21:27):
now. Yeah.
Well, and in all of our pitches,we send out links to the
client's social recent clips, the bio, the website.
No, you gotta have it. Yeah, I agree.
I always loved when people even sent video.
I'd be like, oh, it's like a present.
Easier we can make the producersjob, the more the producer will
continue coming back for our ourguests and the relationship
(21:52):
building. I tell the clients you got to be
the easiest person they worked with all day.
If you're a diva, you're not coming back, so.
And and coming back is also a point I wanted to bring up.
You know, we've talked about contributorship and some people
they will appear on TVA few handful of times or regularly on
a weekend and then. Start to ask like, well, when am
(22:14):
I going to get paid and when canI be a contributor And they kind
of get hooked on this title and the payment.
And I understand why. You know, you're you're taking
maybe five hours of your day to prepare to be there and you want
to have something for it. But it's usually the exchange of
value is like you're putting yourself out there, you're
(22:35):
building your own brand, you're potentially gaining clients.
So I think it's a little bit harder for people to gain that
contributorship than they realize.
Do you have anything you can share on that point?
I do. And I think another big thing to
remember as as a guest on the show, the media doesn't owe you
anything. They owe you nothing.
(22:58):
Just because they had you on onetime doesn't mean oh now I'm
going to be a a studio regular and I'm going to be on every
Monday, Wednesday, Friday for the next year.
No, they if you get if you get cancelled again, it's nothing
personal, it's the producers only have so much time in a show
(23:20):
that. If they have to make a cut, they
have to make a cut. And it's nothing personal.
It's not, oh, they don't like meor I'm not good enough to be
here. Just I would say the main take
away is it's not personal, it's business.
And if something works better for the show they're going to,
they're going to do what's best for the show.
(23:43):
And you take it with grace and you keep moving.
Yeah, I think people have a misconception that most people
on TV are getting paid and it's not true.
Most are not getting paid. And it depends on so many
factors. First of all, you have to be on
every single network because if you're only doing one network,
(24:03):
why should they pay you? They already have you.
So you have to be everywhere andyou have to what our strategy in
trying to get someone a contributorship is, is to build
that frustration. So the the producer that used to
be able to call you at the last minute, you could run right over
any time. All of a sudden they're hearing
somebody else got to you first and I'm so sorry, I'm already
booked, can't come. So you build that frustration
(24:24):
until somebody says, you know, we really need to put a ring on
this person. It's clear they're looking for a
home. We better sign them up.
So, but even at that point, it'show many people do they already
have that do what you do. A lot of the anchors have that
expertise that that you might have and they may not need
somebody in that space. If you talk about something that
only happens every now and then,why do they need to pay you?
(24:48):
I mean, like during COVID, I found, you know, those
infectious disease doctors that had that expertise were becoming
contributors. It's like, to your point, if
there's a terrorist attack, the terror experts start to become
contributors. It's all about why they need
you. OK, That's it.
It's not you. It's like.
(25:10):
What's that thing? It's not you, it's them, it's
me. It it really comes down to if
it's not the news and. You're not going to get it.
So if you are talking about COVID and we've moved on and we
need lawyers talking about Trump, chances are you're not
going to get that contributorship.
So as you said, it's business and Amelia and Wendy, you know
your family and you're in this business together.
(25:32):
So I just wonder, you know, how does that go?
How does that work for the two of you?
You don't, you don't work in thesame office.
You know, you're both at home. So how do you?
How do you enjoy working together?
And what have you learned from one another?
We love it, Wendy. You love it.
Are you still loving it? And I think something Wendy and
(25:53):
I were talking about earlier wasgenerationally not to show
anyone's age or anything, but boomers sometimes will say that
millennials are, you know, lazy or entitled or you know, they're
not ready to be hard workers. But I think I would say
(26:14):
millennials helped coin the termor the phrase work smarter, not
harder. And Wendy coming from the CNN
background of always running around with her head, you know,
always trying to be that scrappyperson.
I I love that mentality and I love the hustle of it.
(26:36):
But I also. Think that if they're a little
more structure and plans in place, we don't have to do that
and we don't, we don't have to always be chaotic.
We can have a plan for when thatone thing happens or you know we
we just have more of a plan. So I think we we both, we both
(26:57):
learn from each other and grow from each other every day and
it's it's very fun. It's very fun.
So I would love if we could end sharing you know some final
thoughts that could help people that are looking at trying to
put themselves out there and just even if you're reiterating
(27:17):
and just want to perfect their on camera capabilities either
across social or if they're making ATV appearance.
So and just give us like your three like final thoughts that
could help people. I think just constantly thinking
about how you can help. The the viewers of the show and
what can you teach them, what can you give them all of that
(27:42):
And just remember that it's a conversation when you're on when
you're on air with the anchor, it's a conversation.
It's not a trick question. They're not trying to trick you
and just getting comfortable with the uncomfortable and
knowing that you are capable andable to do it.
Just keep keep your head held high and.
(28:05):
You're on the air for a reason. You are the expert.
And and on that point, you know,a lot of individuals saying, you
know, Linear's pulling back, Linear's dying, doesn't mean
linear's going like, it doesn't mean the shows are going away.
You know, I was watching, you know, CBS News on Alexa and it
was not the same as what's on cable.
(28:27):
So the I almost feel like there's more media.
Are you guys feeling? That there's absolutely.
So many different It's very hardto keep up with Freeman to
cable, to YouTube shorts, to reels, to tik toks.
Like you have to be insanely plugged in to keep up with the
(28:49):
media because it's forever changing and there are forever
new platforms coming about. And just staying on top of all
of it is a lot to keep up with and.
That's why they have you guys, right?
Well, my favorite is they're often surprised that we get paid
for what we do. Imagine that.
(29:11):
And so they'll say things like, well, I don't have any money
now, but can I pay you a percentage of my book sales or
can I pay you when my product gets off the ground?
No, that's not how it works. You can't go to Walmart and buy
all the ingredients to make a pie and tell the cashier you'll
be back when the pies sell like it.
It does not work that way. So.
(29:31):
Thank you so much for. Joining us and sharing your
expertise and everyone listening, just remember check
out the description and there will be a link to their website
and more information about our guests.
And be sure to check them out and follow us, you know on
YouTube as well as on this podcast being platform, so that
you can get any additional content that may come out after
(29:53):
this launches. So thank you so much and I'll
see you guys online.
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