Episode Transcript
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This is on Cam Ready where we help you become on Cam ready for
appearances on social media, TV interviews, video, podcasts, and
more. The goal is to learn how to
produce the content people need to be seen and become recognized
by the media. If you were looking to launch a
podcast, a video podcast, YouTube channel, or expand your
(00:30):
presence on social media, subscribe.
If you're a guest who already appears on TV and you want to up
your game, this is the place to be.
Be sure to subscribe. And if you are someone starting
out and you just need to start strategizing and building the
confidence to just record that real, this is the channel for
(00:54):
you. Hi, everybody.
I'm Jamie Maglietta. I hope you do subscribe to this
channel and like this video as Ipour my heart into learning how
to produce for YouTube video, podcasts and all the content
that we need for social media. So if you're a personal brand or
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a business and you're really trying to figure out how to
maximize all your resources and energy so that you can spread
yourself across all these platforms, I'm here to try and
help you navigate and overcome alot of the hurdles I've seen as
I've been exploring this area ofproduction.
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I am a TV news veteran. I have nearly 20 years in
control rooms, and I've worked across CNN, Fox, and MSNBC.
In today's social media driven world, if you aren't on camera,
you aren't really present on social media, and that can
actually hurt you if you're trying to be on television.
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If you're looking for a guest tojoin a show, as a producer,
you're looking at their social media channels.
You know, if I fell in love witha guest in an article, but they
didn't tweet, or they didn't useInstagram or have a TikTok, it
made it a lot harder for me to sell that guest.
As someone that's going to really nail it when they're on
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TV, it is important to put yourself out there.
It also helps keep you in the conversation.
So if you're someone trying to get in the conversation, you can
get in the conversation by picking topics that you can
provide value on and talking about them across your
platforms. But how do you do it?
How do you become on Cam ready and make the most of all those
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opportunities you have across social media?
It's hard. I mean, even putting myself
here, I'm a behind the scenes person.
I don't stare into a camera. But I'm also not afraid of it
because I've worked in TV for a long time.
So I'm hoping to help break downeverything from video podcasting
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to creating reels to creating content.
So many people ask me how do I, you know just make a real about
fashion and and you know, getting ready.
Those simple things that I mean,those things seem simple to me
but they're not as simple as many of us to leave.
And this podcast is going to hopefully help you figure out
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all the little ins and outs of what you need to do to create
content online. I'm still learning.
So as I learn I'll I'll share with you my wins, my challenges.
00:03:46,070
I'll start to put in my YouTube
shorts. You know, I've been playing with
all the different platforms and you know, Instagram seems to be
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a great place to get creative, but YouTube and TikTok seem to
be the place where offering tipsand value are are where it's at.
00:04:06,100
So I'm here to hopefully provide
and meet that need. You know, I've spent most of my
career behind the scenes, so as I said, but if I can do this, I
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know you can. Sometimes you just need a
professional to help you get through it.
Make sure you visit my website oncamready.com.
I am available for hire and thisis the teaser for the podcast.
So right now we already have a trailer out.
The trailer is out with some clips from the podcast.
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What do you do exactly? Where we focused on careers and
spoke with inspirational figureswho have built strong careers
that span across Instagram or film and branding.
And within all that, I found myself really focusing on the
conversations and the talking points that really can help
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listeners develop their image and create their own media
channels. That's the direction we're
going. I mean, as as we all pull back
from cable and turn to our phones, this is really an
opportunity for someone out there listening to just go for
it, share who you are, make a business online.
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I mean, the past few years I've noticed those who show up glow
up. They make sales, build passive
incomes, come authors, create brands, develop communities and
become celebrated. And this is the thing, like
there's so many people making huge moves online and our
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experts that I never would have brought on TV because they
weren't in the mix or I never thought of them.
There's so many great guests outthere and I'm going to bring
them here and maybe maybe the media will start bringing them
onto their TV shows or radio shows and they have larger
audiences, so maybe you guys, whoever comes on will, will find
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a place elsewhere and this can be your warm up.
But there's so many great guestsout there and I'm hoping to tap
into. We're going to have a series of
conversations with a focus on social media, media training,
relationship building and believing in yourself.
Here's a clip from one of our interviews coming up.
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The TikTok that are going bananas right now, doctors,
lawyers, dentists. I mean, it's crazy plumbers.
Like it's I because I go in. What I do is I study, I study
what's doing well and I figure out why.
And this it started on TikTok, it's now coming over to
Instagram. Everything felt very scripted
for a while in reels, myself included.
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Now it's literally those talk tocamera videos.
Look like an Instagram story, but they're reels and tick tocks
and they go bananas. That was Shannon Mckinstry
social media guru. She is so great on Instagram.
If you don't follow her, you really should.
She knows how to simplify thingsand just cut through it all and
say go for it. She works with clients and is an
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amazing expert and she's becoming a friend and I really
do enjoy her. She's a former CNN her, and I
think you're going to love our conversation because she just
knows how to get people energized about being on social
media and we will lay out specifics to help you become on
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camera. Ready.
She'll be our first guest Comingup.
Then publicist Elisa Freelander,this former TV producer turned
into a Ted Talk speaker. She decided when she hit that
fork in the road to swerve such an inspiration, and as a mom who
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is also working from home, I cancompletely relate.
But guess what? She's also someone who's behind
the scenes and need and is trying to put herself out there
more. And our conversation really cuts
through a lot of the the chatteraround social media and and hits
at the what you really need to become appealing to the press.
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She's a publicist and offers tips.
You will definitely gain so muchfrom that chat.
Here's a clip. My #1 tip is to start sharing
your stories on social media andusing it as a storytelling
platform and as a media outlet in addition to a sales platform,
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a marketing platform, or a self promotional platform. #2 is.
Research now, because she spoke about research, you need to
listen to Brian McLaughlin. So I've given presentations that
and I've gone through them 5 or 10 times to make sure the timing
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is exactly what it's supposed tobe or that I'm comfortable with
the material and understand it. So rehearsing is, is, is and
writing it out right now. Like you said, having notes is
is important, doing research. So a lot of the presentations I
give. If there are, if it's on new
material that I haven't presented before, I get some
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research so I can use illustrations and examples.
And then simple things like, like guys don't often think
about makeup, but I tend to try to put on some sort of
foundation or concealer. That's film producer Brian
McLaughlin. He is so incredibly charismatic.
00:09:52,490
He is a long form entertainment
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producer and through my membership of the Producers
Guild of America, I connected with him.
He puts together these compelling panel discussions for
the Guild and I just really enjoy the hustle he has.
He's a former stand up comedian.He also worked for General
Petraeus. He talks about his time in
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Afghanistan, but he also shares tips on how to pivot and I like
how he really focuses on those entering the film industry
because you also need to be on camera if you want to put
yourself out there and get notice for jobs.
So he has some great tips and I hope you'll you'll definitely
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listen to his conversation. Be sure to subscribe so you get
the alerts on when these conversations are coming out.
But Speaking of being on Cam ready, we also share media tips
and get to the hard realities that television guests need to
understand. Once they're on camera, moment
takes place. As as a guest on the show, the
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media doesn't owe you anything. They owe you nothing.
Just because they had you on onetime doesn't mean, oh, now I'm
going to be a studio regular andI'm going to be on every Monday,
Wednesday, Friday for the next year.
No, they if you get, if you get cancelled, again, it's nothing
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personal. It's the producers only have so
much time in a show that if theyhave to make a cut, they have to
make a cut. And it's nothing personal.
It's not oh they don't like me or I'm not good enough to be
here. Just I would say the main take
away is it's not personal, it's business and if.
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Something works better for the show.
They're gonna they're gonna do what's best for the show.
That was Amelia Gledhill. You will gain so much from the
conversation with her and her mother.
They are veterans in publicity and public relations and they
work with so many incredible clients that you will learn so
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much. From tips on how to prepare for
your on camera appearance on television, to contributorship
and what it takes to actually get asked back on after you've
had your first appearance. We get to the nuts and bolts.
We talk about it all and that will be coming up in one of the
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first of the first four episodesand that will be coming up in
one of the first four episodes. So be sure to subscribe to the
channel and follow this program on your podcasting platforms.
You know this This podcast is a video first podcast.
I will be posting it on YouTube as YouTube starts investing in
more podcasts. I will also have a video version
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or an audio version on the podcasting platforms available,
but it won't post until after the YouTube version.
So be sure to subscribe and follow this channel as well as
like the video. I want to know you're there, I
want to know you're connecting with me and reach out.
I have a website on camready.com.
You can also e-mail me Jamie, aton camready.com and find me on
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Instagram. Jamie, under score the producer,
let's connect and I just wanted to say thank you.
So thank you to all the guests. Thank you to everyone who has
taught me along the way, editingand lighting and help me brush
up on my YouTuber skills. It has been a journey, so I look
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forward to sharing our conversations with you here on
this YouTube video First podcastand I'll see you online.