Build a $250,000 Brand with Joe McCarthy

Joe McCarthy shares his journey from sustainable farming to digital marketing success, revealing how investing in his personal brand helped him build a thriving business with over 400,000 followers.

• Moving to a new environment forces growth and networking opportunities
• Most successful influencers invest in their initial growth before scaling organically
• Finding your authentic voice requires identifying core values and beliefs
• Knowing who you're targeting allows you to craft messaging that resonates deeply
• Quality content that creates mindset shifts is more valuable than posting frequency
• Closing high-ticket offers in DMs is possible with the right brand foundation
• DM outreach can be systematized and delegated once your process is proven
• Having clarity on your "why" is essential for maintaining consistency
• Charging appropriately for your offer builds perceived value and client commitment

Text Joe at 540-877-5380 with the word "clarity" to receive his free Clarity Workbook, or visit @RealJoeMcCarthy on Instagram to learn more about his Bulletproof Branding Accelerator program.

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Episode Transcript

Speaker 1 (00:00):
My clients, my followers, my fans that, like I,
didn't grow to 400k completelyorganically.

Speaker 2 (00:05):
You left, you know, virginia to come to Florida to
expand.
So why do you think that'simportant for someone to leave
where they're from, to be in anew environment, to expand and
to grow?

Speaker 1 (00:15):
It's like you're comfortable, right, I mean if
you can move out and gosomewhere completely brand new.
It's like now, all of a sudden,you're forced to make new
friends, you're forced tochallenge yourself, you're
forced to step into this unknownwhich I think is is healthy
because, um again, if you'rejust in this area where you grew
up for 10, 20, 30 years, it'slike there's really no way you

(00:36):
can grow there what got you intosocial media and brand building
and stuff like that?

Speaker 2 (00:41):
like how do you?

Speaker 1 (00:42):
find yourself in this space.
I was probably 14 or 15 at thetime.
Um, this other farmer, like inmy area, was using social media,
was using instagram andfacebook to essentially sell his
products in market.
I instantly saw that I was likeselling out of my farm products
.
I was selling out of my stuff,making a lot of money.
So that's when it reallyclicked like okay, social media
can be used for business andbenefit as well.

(01:04):
As you know, wasting time, so Iwanted to make sure that I was
using it to my advantage, as atool.

Speaker 2 (01:19):
What's up y'all?
Welcome to another episode ofthe Honor Pursuit Podcast.
We interview entrepreneurs six,seven, eight figure
entrepreneurs who haveincredible stories, actually
built things, actually did realthings, and I'm bringing that
information to you guys so youcan understand how you can get
to your goals faster.
Today's episode I got my guy,joe McCarthy.
Now he has an amazing story.
We're going to get into that,but he's also going to tell you
how you can actually leveragesocial media to grow your

(01:41):
business, personal brand orwhatever message you got out
there, and actually what youactually need to do to do it,
because there's so manydifferent ways to do it.
All this white noise but he'sgoing to let you know how to
really get to it.
Joe, what's up, man, what's up?
Appreciate it, brother.

Speaker 1 (01:54):
Yeah, man, so you're brand new to Florida.

Speaker 2 (01:57):
Yeah, you just moved out this way.

Speaker 1 (01:58):
Seven eight.

Speaker 2 (01:59):
What actually brought you here?
Why was the move?
Because you was on the WestCoast previously.

Speaker 1 (02:04):
Yeah, yes, I was all the way up in Northern Virginia
and I mean I think it's like thecliche story.
Like you know, the area waskind of rural.
I felt like a big fish in asmall pond, right.
So I decided, hey, I need tomake a change, do something
uncomfortable.
I feel like a lot of majorgrowth happens when you're
uncomfortable.
So I was like I'm just going tomake this big transitions, big

(02:24):
move down to, you know, southFlorida, cause I feel like
number one.
I mean, the networking here isinsane especially in the digital
marketing space.
I'm sure you know, likeeverybody down here is kind of
doing similar vibe and also Ikind of put myself out there
where it's now.
Now I feel like a small fish ina big pond.
So motivates me to do better.
And I've always wanted to livein the south florida area.
You used to travel down herefor vacation.

(02:46):
I have buddies, colleagues,partners that also live, you
know south florida miami area.
So I'm like I mean, why notmove right?

Speaker 2 (02:52):
you only get one life so let's talk about that a
little bit deeper.
The reason why I'm asking thatis because, uh, actually
yesterday I was talking to afriend now we're both from b.
He actually left Boston, Iwould say maybe two years ago,
to live in Houston with hisfamily and he opens up
restaurants.
Now we talked about him openingup a new restaurant concept
that he saw that was in Miami.

(03:14):
He's like yo, I think I want tobring this back to Boston.
So I said to him I'm like bro,you've been there your whole
life.
You just moved to Houston.
Why would you want to bring aconcept back to a place you've
already been with the samepeople that know you, in the
same city that you know, and theaudience ain't going to be that
much bigger.
Why do you think that would besuccessful?
So the reason I'm asking thisis because I want to get your
take.
You left Virginia to come toFlorida to expand.

Speaker 1 (03:43):
So why do you think that's important for someone to
leave where they're from, to bein a new environment, to expand
and to grow?
I mean, I think, if you're inthe like you're basically in an
area where you know everyone,you know the surroundings, it's
like you're comfortable, right?
I mean, if you can move out andgo somewhere completely brand
new.
It's like now, all of a sudden,you're forced to make new
friends, you're forced tochallenge yourself, you're
forced to step into this unknown, which I think is is healthy,

(04:04):
because, um, again, if you'rejust in this area where you grew
up for 10, 20, 30 years, it'slike there's really no way you
can grow there.
I mean, you could, yeah, Iguess, technically grow, but
it's like, at the end of the day, there's only so much you can
grow in an area that you'refamiliar with.
Um, and then again thenetworking down here.
I think, especially if you moveto somewhere like Miami, or you

(04:26):
know Texas or these major placesin the US, I mean these are
like the spots right, like it'sthe hub.
So I think, especially if youplan it correctly and you know,
like, okay, I'm gonna move tothis area where I get access to
a really solid network.
I get access to you know thebest locations.
Also, also, just, I'm in thedigital marketing space so I

(04:47):
create a lot of content.
So it's seen just scenery wise,like you know, it looks a lot
more credible.
It looks cooler on camera onyour brand.
So I was very strategic andmethodical about it.
But, um, yeah, I think ifyou're like a young kid, or even
like 20, 30 years old, andyou're just like in this
familiar area, it's like there'sreally only so much that you
can grow there.

Speaker 2 (05:07):
In my opinion, so talk to me about you just moved
to a brand new city Not youspecifically, but I just want to
kind of paint a picture.
Someone just moved to a brandnew city and let's say they're
in real estate.
Yeah, you know what I'm saying.
Their social media is okay, itain't too crazy, but it's doing
decent.
They're going to a real estateevent to network.
How would they take advantageof that place, this networking

(05:29):
event they've never been forreal estate and then leverage
that audience to help grow theirsocial?
What's something that theycould do?
Is your podcast still notmonetized?
Albo has over 2 millionpodcasts on their platform, but
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The truth is, 90% of podcastersquit before episode 10, and of
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(05:52):
audience.
So if you're really ready toscale your podcast to 100K,
click the link below, book acall and let's see if you're a
good fit for the program.

Speaker 1 (06:01):
I mean, especially if these other people that you're
networking with have solidaudiences.
It's always good to collab andnetwork with them.
Like, do something like this,hop on a podcast, get on
Instagram live.
You would just like chop it upand film it and you can put it
up on your socials, put it up onYouTube.
I think it's always good toleverage an audience.
But I think before you even dothat, like, there's a lot of
like foundational things youshould do just with your own

(06:22):
personal brand.
Because I tell people all thetime it's essentially like your
new resume, your new businesscard.
So you want to make sure thatyou have yourself a credible
first impression.
So before you even go to likenetworking events, before you
try to DM, people say like, hey,can I get on your podcast, can
I do this and that?
Can we network some way?
You want it to be verybeneficial for the other half as

(06:42):
well.
Yes, for you, you're probablygoing to leverage their audience
to come to your page and followand maybe even potentially get
clients.
But like what's in it for them?
Like people are naturallyselfish, so you always want to
paint the picture of like,giving value to them first,
where, like, you have some valueto give to their audience, you
have an audience of your own togive to their audience, because
then they're a lot more likelyto actually like get you on a

(07:04):
podcast network, collab, uh,stuff like that.
So I'm just big into likebuilding your foundation first,
building your brand, um, justmaking sure that you have a
solid first impression.
And then you know go out,network with people, go to
events and you know collab withthem so what are you saying
right now um on social that youfeel like people are doing wrong
?
I'd say the biggest thing is you.

(07:25):
They're just regurgitatingother people's content, like I
think you.
Actually you interviewed weswatson, right.
Yeah, so, like I love weswatson, I think he's got a great
program, but I think one thingthat he does and similar like
with andy elliott, these otherguys have like massive cult-like
followings is with theirprograms they almost like create
carbon copies of themselves,right.

(07:45):
So it's like with me I'm verybig into, before you even start
posting, for you to jump intothe social media space, you need
to really do the deep work onlike, okay, what do you stand
for?
Like, what are your beliefs?
Who do you help?
How do you help them?
What makes you different fromeveryone else?
Because, again, going back tolike Wes Watson and his programs
, I think he, he does, he doesgreat stuff, but, um, I feel

(08:05):
like he just creates thesecarbon copies where it's like
you know he's tatted upshirtless, screaming at the
camera and I now I'm ripped andrare, yeah, exactly, but I see
so many other doing the samething adult, yeah, like adult
men on, like buffed up, andthey're like screaming at the
camera.
I'm like there's nothingnecessarily that you're saying
differently from all these othergurus, right, it's like you're
just regurgitating the standardmindset, motivational, you know,

(08:30):
mumbo jumbo.
It's like you don't have anyspecific beliefs of your own
necessarily.
So I think first thing is justfiguring out like what do you
believe in, what do you standfor?
You got to do the deep work andfigure out, like, how to find
your own voice.
Like that's something that I'mbig into with my program that I
launched is I want you guys tolike really do that work on
figuring out like, okay, who areyou?
Who's brandon, who's joe?
Like paving your own lane.

(08:52):
The reason why west is sosuccessful, the reason why andy,
elliott bradley, all thesemassive entrepreneurs are so
successful, is they're notcopying or regurgitating other
people's content.
They are like their own brandsbrands, 100%, yeah.
So I think that's the biggestthing is you guys need to focus
less on copying other people.
Like, yes, you wanna like kindof deconstruct what's working
right.

(09:12):
Like I might go to pages in myniche and like kind of go
through the content and see like, okay, four of these posts went
mega viral.
Why did they go viral?
Take some of those littleaspects and, yes, incorporate it
into your content, but at theend of the day, it's like you
need to find your own voice.
I think a lot of peoplestruggle to figure out how to
find their own voice Got you.

Speaker 2 (09:30):
So you're saying pretty much more people are
copying what they're seeing andtrying to emulate the success
that they see other people again, instead of actually doing the
work themselves, finding outwhat their core values are, what
their strength, what theirweaknesses is, who they're
actually talking to, who they'respeaking to, stuff like that
and then obviously havingsomething of quality to deliver.

(09:51):
But I would agree, I think it'seasy because I think a lot of
people they kind of they stareaway from actually doing the
work when they want the result.
So they're like, if I copy Wesor if I copy Andy or Bradley,
maybe I'll get that result, butnot seeing the work that they

(10:13):
did.
You know what I'm saying, thatthey're doing either behind the
scenes or in general right, orthe struggles that they had.
It's easy to say you know what Iwant to get that car, how do I
get it?
Okay, cool, I just go todealership and buy it, but
they're not seeing all the painsomeone went through to put in
position to then, actually, youknow, get the car right.
Yeah, yeah, so so, okay, cool,I think.
I think that's important is itis there like a formula or, um,

(10:36):
a blueprint that one can do tofigure out core values messaging
.
You know I'm saying that'sactually something in my program
.

Speaker 1 (10:43):
I call it the clarity work man give it to us bro.
Yeah, so I got this, uh, from acoach years and years and years
ago, and so it's basicallycalled the clarity workbook.
It's clarity work, clarity work, and obviously the goal of this
is to gain insane clarity onlike every single thing, like
ask questions in there that,like you wouldn't even think to
ask yourself, but it gives youclarity on the things that are
actually important to build yourown voice.

(11:04):
I mean, some of the basicquestions that we don't even
really answer for ourselves islike you know, what do you stand
for, what do you believe in,what do you not believe in?
Like there's things onlinewhere people will give their own
take right, saying like, hey, Ithink that this is actually not
true, especially in, like youknow the fitness space.
Like you might have some othertake or some controversial take

(11:27):
on, like macros or nutrition orform of you know workouts.
Like you can tailor that toreal estate and do that into
other coaching areas.
I mean you can take anythingand give your own spin on it.
So, like an example, for me,it's like I don't believe that
you necessarily have to growyour social media completely
organically.
Like I'm a big proponent ininvesting into myself, investing
into my brand, and so the thingis some of the biggest
influencers, entrepreneurs,coaches out there they're

(11:48):
investing tens of thousands ofdollars per month 100 their
content to their growth, intotheir branding, their marketing,
you know ads, lead gen, allkinds of stuff.
So it's like why wouldn't youtake some of your money or
whatever you have and invest itinto, you know, propelling
yourself?
Because I see a lot of people.
They spin their wheels.
They kind of just like'regrinding, they're trying to grow

(12:08):
, and I dealt with this for likethree years just posting
content, assuming thateventually I'm going to go viral
and somehow grow my brand.
It just it doesn't always worklike that.
Like 99% of the time, everyperson that you see over 50, a
hundredk on instagram investedinitially.
I mean, I'm very upfront to myclients, my followers, my fans

(12:30):
that, like I didn't grow to 400kcompletely organically.
I tested things.
I invested into those like dumbcelebrity campaigns back in the
day to grow.
I invested into like bots andstuff like that.
I'd say, like 50 of myfollowers are not all.
They're kind of bogus, like,yeah, some a lot of them are
real but they're not targeted,they're not as active.
But what's interesting aboutthat is because I grew to, let's

(12:51):
say, 40 to 50k, you know, notorganically.
What that did for me is it didbuild a little bit of credit it
gives you perceived value.
Yes, it gives me some perceivedcredibility, perceived value,
and then what that did is Ibasically utilized that and went
out and I started DMing people,I started networking with
people, hopped on littlepodcasts.
So I used I used that initialfoundation, even if it wasn't

(13:12):
like a hundred percent targeted.
I use that to start to buildsome snowball effect and start
build some momentum so I couldgrow organically.
So now what I've done is takenthat foundation and now I have
built a lot of like a solid,like organic following.
But I did that because Iinitially invested into growing
my brand.
I invested into getting somelike random press articles and I

(13:33):
think a lot of people have thisstigma, thinking that like if
they invest into their brand,they're like cheating.

Speaker 2 (13:39):
Yeah, I think it's very interesting that you say
that and I'm very happy that youactually, that you're very
transparent about that, becauseI think to your point.
I think there's an underliningstigma in the air that people
feel like they have to be 100%organic.
It's like oh, I don't do ads.
Sometimes we hear thesecampaigns like I don't do ads.

Speaker 1 (14:01):
I've never run into ads.

Speaker 2 (14:02):
I'm like it's not a flex, it's a tool to get your
stuff 100, and I think thatsometimes people are delaying
the growth or, uh, the abilityto get in front of more people
because they want to standbehind the shield of I'm doing
it this way, right.
But if you think about it likeokay, cool, did.

(14:22):
Like I have a whole campaignthat I'm about to release around
the election with podcasts,specifically, right.
If you think about trump andkamala, how, how did trump get
his messaging out podcast right?
And if, and think about kamala,before she actually was kind of
thrust up there, she only had,I think it was like seven or
eight months to do her campaign,so for her to get in front of

(14:47):
big audiences, she got onpodcasts.
You know what I'm saying Now,granted, they're at a level
where they're probably notpaying to go on pods.

Speaker 1 (14:56):
Well, Kamala spent a shit ton on the wrong stuff she
did 100%.

Speaker 2 (15:02):
But, yeah, because she spent a lot on influence
marketing, yeah, which didn'tpay, which we could talk about
that as well.
But I guess my thing is,whether you're on a podcast and
you had to make an investment,whether you're on a podcast and
your personal brand and thatvalue got you in the seat for
free, or whatever the case maybe, every single time you can

(15:23):
get in front of someone isimportant, and I really feel
like people discount a podcastof an audience of 50 people
versus getting in a room of 50people, because I always tell
them something like this Ifyou're on a podcast and it's
brand new or it doesn't get alot of views and let's say that
episode got like 50 views, the50 views can continue to grow

(15:45):
over time.
Yeah, and you have the contentthat you can actually reuse and
put out.
If you get, if you get, a roomof 50 people, some people may
think that's more valuablebecause it's actually 50 real
people, but if they left thatroom, you can't ever recreate
their room again.
People got schedules, they gotto go back to wherever, wherever
they were before, location,stuff like that so the podcast
is actually more valuable.
So, with you utilizinginvestments right.

(16:10):
What are some of the things youlearned that worked, that
didn't work, that would help yougrow your personal brand.
And and if you had to givepeople four or five things based
on your experience to help tomove a little faster, what would
you say based on you know, likeI said, your experience?

Speaker 1 (16:24):
yeah, I mean.
So there's one side of theequation which is like investing
into the actual brand itself,whether that be growth.

Speaker 2 (16:31):
Press articles reach ads, so you think press is still
important, press articles stillI think it's good to have like
a handful.

Speaker 1 (16:37):
I don't think you need to have a massive amount
like I probably have like adozen or so, but like they're
like men's journal yeah, sothey're pretty top tier.
So I might like what, if you dohave money for press articles,
maybe get featured in three tofive?
Okay, take those, post it onyour instagram story.
Take that, put in yourhighlight called press.

Speaker 2 (16:52):
That way at least people know okay this guy has
been credible featured in somepress so so get, so get, so get
a little bit of press yeah, sopress, I'd say, is number one?

Speaker 1 (17:00):
all right, that's not even number one, honestly,
because I think there's someoneon the list.
What ain't the number one?
thing, yeah, so like, and that'sthe thing is, there's one side
which is investing into theactual brand and credibility.
There's a whole other sidewhich is investing into yourself
, your mindset, just like basicskills.
So, in my opinion, honestly,with my coaching, I've invested
probably a hundred thousanddollars into branding, into, you
know, just self-growth, into myown um, you know, personal

(17:24):
coaching, like.
I've probably invested 80 ofthat into like one-on-one
coaches, right.
So I think, honestly, that'sthe stuff that's really
catapulted my journey figuringout like my own voice, figuring
out like, what do I stand for,you know?
Figuring out how to actuallyget leads on social media that's
another so you think it'simportant for them to get a
coach big time.
Yeah, I would definitelyrecommend, and you could invest

(17:44):
into group coaching and likebasic coaching if you don't have
a lot of money, but in myopinion, a one-on-one coach is
like the best investmentpossible all right.

Speaker 2 (17:52):
So we're gonna do some.
We're gonna do some articles,which is I say that's like front
facing yeah, rear face wouldn'tbe.
Get a coach right and if youcan do um, uh, coach and do
one-on-one or group, you justwant to have some type of
coaching.
What else would you suggest?
We're growing our personalbrand from scratch Again.

Speaker 1 (18:11):
You got to do the deep work, you got to figure out
the values Clarity workbook.
Yeah, do the clarity workbookwhich I can give you guys access
to at the end of this.
And I would say, for buildingthe foundation, you need to
understand who you're targeting,who's your ideal audience.
You need to speak to them in away that's going to actually
produce results.
Get them to book a call withyou, get them to follow, you,
share your stuff.
Um, and to do that you need tohave like very crystal clear

(18:35):
messaging.
So give us an example of that.
Yeah, so like, for instance, alot of people, I think they say
they target fitness coaches orthey target, or let's say,
you're a fitness coach andyou're targeting you know, 30
year old moms.
It's like you might have likebasic info, like hey, I'm going
to help you lose 20 pounds andbuild some confidence and, you
know, maybe gain a little bit ofmuscle, but it's like that's

(18:55):
such like surface level stuff.
There's so many layers that youcan go that get super deep,
where I mean you're able to likealmost understand them more
than they understand themselvesso could you give us an example
of like, a clear message, likeif you were a?
fitness coach.
Yeah, so like I think, likelet's say you're a busy mom and
you have a few kids and maybeyou're a little bit overweight,

(19:16):
it's like, yeah, you can sayyou're gonna do this, that and
the other thing.
But if you can really talk tothe heart of like, hey, you know
, I don't just help you loseweight and gain some muscle, I
help you like really build theconfidence so that you can
thrive in your marriage.
I help you gain more energy,gain more clarity, let's say you
know not.
Let's say you don't target moms, maybe target dads.
I see a lot of fitness coachesthey target like busy dads, but

(19:38):
they don't know how to speak tothem.
So like one example of likediving into those deep layers is
like, hey, do you want to likewalk your daughter down the
aisle when you're 55 years old?
Well, you're not going to beable to do that if you're 100
pounds overweight, you're eatinglike shit and you're just, you
know, kind of like coastingthroughout your life.
Right, it's like you got todive into that like future
pacing Comment walk daughterhere.

(20:08):
So it's like, it's like, it'slike you really gotta dive into,
like the heart, like what arethey struggling with?
That's.
The other thing is you want topaint the hell that they're
going through.
That's good, yeah.
But then you also want to paintthe heaven that they could
potentially get into if theysign up with your program are
you a busy dad and you'reoverweight?

Speaker 2 (20:16):
do you want to walk your daughter down the aisle
when she's about to get married?
Well then, put that sandwichdown yeah, exactly, dude.

Speaker 1 (20:23):
So you gotta really talk to the heart of that man
that's gonna go for like worktoo.
It's like are you a busy dadand you just don't have energy
to show up in your office andshow up and work?
It's like, what's that costingyou?
Right?
Like, maybe because you're sooverweight and you don't have
the energy, maybe you can't takeas many sales calls.
You just don't show up as thebest version of yourself.
What's that higher version ofyourself?
And like, if you're not livingthat you're probably probably

(20:46):
costing you thousands of dollarsper month.
My program is X amount ofdollars.
It's one time payment.
It's like you sign up here, weget you to the highest version
of yourself.
You show up better in your work, show up better in your
marriage.
You have more confidence.
It's like you want to speak tothe hell that you're.

Speaker 2 (21:07):
So I definitely want to talk to you about the culture
program in a second, but let'sgo back a little bit.
I feel like we gave.
We gave them a little bit of,like, some of the value to
provide.
Yeah, now I want to give them alittle bit of your story.
So, like, how'd you end up?
You know gym social, what gotyou into social media and brand
building and stuff like that.
Like, how did you find yourselfin this?

Speaker 1 (21:27):
space.
You find yourself in this space, well, yeah, so, like I
mentioned, I moved down hererecently, so originally from
northern virginia and up theremy family had a little
sustainable farm and it'scompletely rural in the middle
of nowhere.

Speaker 2 (21:39):
You said you got the green thumb, yeah, and I think
that's honestly where I, where Ilearned my work ethic.

Speaker 1 (21:44):
It's like I mean, on the farm I was like a 14 year
old kid.
I'd wake up super early beforeschool, feed the chickens do you
know x, y and z and then go toschool and then I have to, like,
feed them afterwards.
It's almost like I had like afive-hour job in addition to
school and it was very rigorouswork.
So I would say that's where Ikind of work ethic.
And then what's funny is so I Iwas I almost made a business

(22:05):
out of my farm.
I've always beenentrepreneurial.
I was selling like airheads atschool.

Speaker 2 (22:09):
I made like 800 bucks doing that you selling airheads
at school's crazy.
Yeah, bro, I'm gonna airheads Ibought.

Speaker 1 (22:14):
So the funny I bought like a box of airheads for I
think it was like 100 bucks onamazon back in the day and I
think there was like a thousandairheads and I resold them all
for like I don't know if it waseither 50 cents per airhead or
like a dollar per airhead, and Ilike a thousand yeah, a
thousand for airhead, like Imean a000 per airhead, I mean $1
per airhead.

Speaker 2 (22:30):
You're going to get that for sure Big time.
So we made a good ROI on that.
That's good yeah.

Speaker 1 (22:34):
So, yeah, I was always kind of in the business.
I always wanted to be my ownboss, be entrepreneurial.
So I was basically making abusiness out of the farm.
I was trying to sell chickens,eggs, all kinds of random
products.
But what I came across is likemy bottleneck was I couldn't get
the sales.
So, like I was putting out roadsigns, I was knocking on doors,
I was doing all these like oldschool methods, just trying

(22:57):
anything I could potentiallythink of to sell this, like
fridge full of eggs or like thefreezer full of chicken, and
it's like nothing was working.
So I saw randomly, like I thinkI was probably 14 or 15 at the
time this other farmer like inmy area was using social media,
was using Instagram and Facebookto essentially sell his
products and market.
So I think that's when I kindof it kind of clicked like okay,

(23:18):
maybe I could use social media,build a small brand, like just
share my day to day with thefarm going over like what I'm
doing for the day, and maybeI'll build like a small brand.
Within like a month, both ofthem grew to like two to three
thousand followers each andthere's a lot local too, which
is nice because I instantly sawthat I was like selling out of
my farm products.
I was selling out of my stuff,making a lot of money.

(23:40):
So that's when it reallyclicked like, okay, social media
can be used for business andbenefit as well as you know,
wasting time, so I wanted tomake sure that I was using it to
my advantage as a tool.
So, fast forward, like I'd say,three to five years, I was
really getting immersed intojust business books Napoleon
Hill, you know, grant Cardone,robert Kiyosaki, just a lot of

(24:01):
like the classic books thatpeople usually kind of get into
and then I came across the funnything is is with the farming
stuff.
So, kind of going back to that,um, I do a lot of like, I did a
lot of sustainable farming andthis guy named joel salatin was
like the pioneer of like thesustainable farming movement and
ty lopez was his first likeapprentice oh yeah, I remember

(24:22):
that story.
He meant, I mean he mentions, uh, joel salatin all the time.
So the funny thing is is joelsalatin lives like a couple
hours away from our farm invirginia.
I met joel salatin in personand then I saw him go on like
this big like london realpodcast and oh yeah, I know
london real.
And he was saying like hey, Iwas driving in like I think the
guy the interview was askinglike what was it like driving in

(24:45):
ty's lambo and I was like who'sty?
This is when it really startedto kind of just.
I saw ty lopez's smma courseand I was like you know what?
I don't know like what it is,but he's got cool cars and
there's something in here.

Speaker 2 (24:59):
He's got a lot, he's got the life.
You know something aboutsomething yeah, he's got
something.

Speaker 1 (25:02):
He knows something about the marketing space, so I
bought his course.
My parents actually said likedon't do it, he's a scam how
much was it at that time?
It was like probably $7.97 orsomething like that.
Ain't that crazy.
Think about it.

Speaker 2 (25:14):
Think about it $7.97 to get access to some
information that I know you madeway more than $7.97.
That catapulted my career.
And then think about and it'snone against what your parents
say, but they say don't investthis guy's a scam.
Why do?

(25:35):
But they say don't invest thisguy's a scam, right?
Why do you think that?
Your parents said that?
Is it because some dude on theinternet like just spewing
information, like grab, buy mything at this price?
What do you?
What do you think it?

Speaker 1 (25:44):
was well, I think yeah.
So my dad actually did a littlebit of research on ty lopez
research and obviously if youlook up like is ty lopez a scam,
is brandon a scam right, it'slike you're gonna, naturally get
those couple youtube videosthat say like hey, you know, tai
lopez is a scam because x, yand z and you take one video and
you just assume okay, well,he's a scam it's like everyone's

(26:04):
gonna have especially I meandonald trump don't want bankrupt
a bunch of times.
He's president to be presidentyou gotta have like 50 of the
world.
Completely hate you for sure,or whatever right it's like so
it's like in the social mediaspace it's not that bad, but
it's like you're still gonna gethaters if you're doing anything
worthwhile, right?
So I guess, yeah, my parentswere kind of just like hey, this
random hater online said he's ascam, so I don't think it's a

(26:26):
good investment.
I think they're also old schoola lot of people.

Speaker 2 (26:29):
They're old.

Speaker 1 (26:29):
They think if you're investing X amount of dollars
into online programs and courses, it's like automatically a scam
.

Speaker 2 (26:36):
Which is interesting because school which Don't even
get me started on college andall that I mean I think we need
to right, just because it's kindof programmed for people to
this is the way, or this was theway.
Yeah, that, even though if youlook at the numbers, one may say

(26:58):
, okay, well, people graduatingthese jobs can't pay them what
they just invested in to go toschool.
It's insane, right.
So how come this is not a scam,right?
So it's interesting.
But at the the same time, it'sbecause that that messaging has
been indoctrinated and thenthere's really no other option
other than, let's say, go toschool.
So if you're like, well, okay,well, if I'm not gonna go to

(27:20):
school, then what am I gonna do,you know?

Speaker 1 (27:22):
yeah, and that I mean it made sense back in the day
to go to college, because that'sjust what everyone did and at
the time it was pretty necessaryto get a degree to go get a job
.
But it's like in this newlandscape, the digital marketing
world, it's like this reallymakes no difference yeah matter
of fact, you're kind of diggingyourself into a hole.
So, yeah, I mean I obviouslyskipped college.
I instantly went into marketingbranding.

(27:43):
I moved out as soon as Igraduated, at like 18, into my
own little apartment, went rightinto business.
I mean, I'm pretty sure myclassmates are technically like
just now graduating and to thinkof like they're not, they
haven't started they haven'tgotten into the real world like
they have not even, uh like,entered their jobs.
They have not even.
I mean, I have a wife, I have atwo-year-old daughter.

(28:04):
I moved to miami.
I live on like 30th floor.
It's like I have a massivebusiness.
It's like to think of like whatI've built in that time span of
these people just kind ofcoasting in college, it's, it's
wild you could probably um.

Speaker 2 (28:16):
Are you hiring?
You got jobs for them?
Yeah yeah, you got, you got acouple positions, dude, and I
got people.

Speaker 1 (28:21):
I got people hitting my dms daily.

Speaker 2 (28:23):
Yeah, it's competitive so so listen, if you
went to school with joe and youabout to graduate, you need a
job.
Hit that dm, he might have aposition for you.

Speaker 1 (28:32):
Yeah, I've actually had a couple people back in high
school who used to hate prettyhard on me for, like, skipping
college, going intoentrepreneurship.
And yeah, they actually hit meup.
They're like are you hiring?
It's like there's that, there'ssome cool.
I can't remember, I'm gonnabutcher it, but it's like you
know.
You know you made it.

Speaker 2 (28:47):
When, like, your haters start asking if you're
hiding something, like that yeah, yeah, no, that's true, that's
true, that's a really, that's areally good point, man.
So, um, what's, what's one ortwo things that you got out of
that tie course, like you said,to help really calipote your,
your career.
But what was it?
At that point, this was likeone of the first courses you
invested in.
So what was one or two thingsthat was kind of eye-opening and
kind of led you to create somemomentum?

Speaker 1 (29:10):
I think it's honestly similar to grant cardone's 10x
rule.
I think that I kind of learnedthe same thing in both of the.
I learned in the course and alsoin the book, which is like
setting bigger goals like Ithink I just had like these
blinders on saying like maybe Icould charge you know one or two
hundred bucks for like a littleservice.
But I learned in the courselike dude like he was, he had
clients charging 2,500 bucks fora service like 3k a month.

(29:32):
I think it just kind of openedmy horizons like what was
actually possible.
I think that was the biggestthing I learned from the course
is like you know, if you havethe value, I mean, people will
pay two, three, four, fivethousand dollars.
Like I never dreamed of beingable to have a service for like
a program for like four or fivek.
But it's like here we are and Ihave one right and down the
line it's probably gonna be 10kyeah right, but four, four or

(29:54):
five k right now cheap comparedto.

Speaker 2 (29:56):
I was gonna say listen, if y'all watching the
podcast right now, what's the?

Speaker 1 (29:59):
link.
What do I gotta do?
Gemsocialcom?
Book a call.
Let's chat one one on one.
I mean, dude, the program isinsane, like everyone that goes
through it.
Yeah, we're about to talk aboutit in a second but.

Speaker 2 (30:09):
I just, I just had a segue four or five k right now
to get the information that hehas is going to help you level
up your personal brand.
Uh, y'all need to just clickpause the podcast right now,
click that link, book a call, umat gym, social.
And because, like, like I said,I could tell you right now just
from my experience of being um,uh, in a space, four or five k
not a lot of money, yeah, andespecially for the ROI that you

(30:31):
can get, and some of y'all areprobably like one or two moves
away from what you really needto do and you might be charging
much lower than you probablyshould and you could probably
get that.
So that's probably like one ortwo tweaks that he could give
you.
Yeah, and then in less than 30days you could probably 2X or 3X
.
60 days you could definitelyprobably 2x or 3x 100.

(30:54):
So click that link below headover to his website book, book a
call and um.
I also want to encourage y'alltoo, because 10k isn't a lot of
money either, but if you couldget it for four, why would you
not move?
And I'm pretty sure thatthere's multiple ways that you
can like get into, get, get intothe.
Uh, the program right, they gotyeah like multiple payment plans
, finances and stuff like that.

Speaker 1 (31:10):
Yeah, I'm super flexible, but yeah, I like to
work with coaches, entrepreneurs, people that have something to
offer and they just need thatfirst step.
And it's funny thing that youmentioned like charging you know
what you're charging andbuilding out a offer.
Because that's like the firsttwo weeks in my program is let's
build out like a very solidstructure.
Let's structure your program,your offer.
Let's make sure, like we knowexactly, you know what to charge

(31:30):
, because, yeah, I think a lotof people they charge way too
little and they don't understandthey can charge a good portion
I'm gonna tell you guys thisright coleslaw, what he said.

Speaker 2 (31:38):
I went to, um, it might have been like 2022 maybe,
yeah, probably 2022.
I went to, uh, I had a coachingprogram and I was charging.
I think I had.
I had just changed the price to$7,500.
Like maybe a couple days ago atthe max, right, and I went to
this live event.
It was Neo.
You know, neo Went to the Neolive event and then, within our

(32:01):
first 20 minutes, neo was likeyo, y'all want to make more
money.
Double your price.
Like he just told you.
He just doubled your price,right, because it's really like
your confidence.
And then you asking for more.
I literally had a sales callthat was scheduled, um, that
same day, before I even like,was going to the conference and
I just asked the guy for 2x.
So, instead of asking for 7500,I was like, yeah, it's only 15

(32:23):
000.
And like he put down a depositof 9k on the call.
There you go.
So what he's saying isabsolutely correct, so y'all
need to book that call, let themgive you the clarity and all
that stuff, like that, becauseit's really the confidence.
And then you asking for moreBecause I think, naturally, we
undervalue what we have, weundervalue our gifts, we

(32:44):
undervalue maybe the time ittook us to learn what we need,
to learn to then offer to themarketplace.

Speaker 1 (32:56):
And a lot of us think that just because you offer it
less, you're going to make moremoney or more people going to
come to you, and that'sabsolutely that's the opposite.
I found that was the opposite,like I was charging a small
amount and if you think aboutlike psychologically, if you
know you're on a call withsomebody and let's say the
average price for, like, afitness coaching program is 3k
and you're saying you kind of dothe price drop it's, it's 800
bucks.
It's like if you're going toreally change my life and do x,
y and z is like why are you onlycharging 800?

Speaker 2 (33:16):
so the perceived value of charging 2, 3 4k for a
service or an offer.

Speaker 1 (33:21):
It also makes them think like, okay, well, if he's
charging 4 to 5k or 15 000,there must be some value.
He's probably going to changemy life and people take it more
seriously.
They actually go through theprogram more intentionally
because they've invested a lotmore way more skin in the game.
So it just works all around.
So you make more money, theytake it more seriously and at

(33:41):
the end of the day, it's likethat's how you build a
successful business so talk tome about this um, this program.

Speaker 2 (33:47):
You know I already told him to go book the call.
So once they book this call,and let's say they decide to
move forward, what do they getinto?
How long is it?
What can they expect?
What's the transformation mostlikely?
If they invest, they're goingto receive.

Speaker 1 (33:59):
Yeah, so it's called the Bulletproof Branding
Accelerator.
It's essentially a 90-dayprogram, 12 weeks.
There's a couple of mainpillars that we cover.
So, like I alluded to a coupleminutes ago, we're going to
really structure out the offer.
We're going to figure out whatyou want to be providing.
How do we structure this?
What's the price point?
How are we going to do group?
Are we going to do one-on-one?
Is it going to have modules?
We're going to go through allthat.

(34:20):
Once we have that, then we candive into more of the
foundational things, such asbuilding out your brand,
figuring out your own voice,finding how to talk to your
audience and like really dial inthat message and optimize your
presence will also cover,obviously, like building out a
solid foundation for your page,making sure it looks credible,
going over your bio, highlights,profile picture, everything

(34:42):
like that content, obviously andthen moving down the line.
Once we've built thosefoundations, then we get into
what I think is probably themost fun, which is lead gem, and
this is what most peoplestruggle with.
It's like they got the bestproduct.

Speaker 2 (34:53):
Talk to them, Joe.
Talk to them about the lead gen.

Speaker 1 (34:54):
They got the best service, best product in the
world, best content, best value,but you're not booking calls,
you're not closing deals, you'renot finding the right people.
So step three once we've doneall that foundational work,
we're going to show you howactually book calls dial in.

(35:14):
You know your lead gen systems.
I'm personally biased becauseI've been crushing DM outreach
for probably seven years now.
I probably sent a quartermillion messages over multiple
accounts and we've tested likeI've tested different scripts,
different targeting, differentfollow-up processes, different
systems to actually like bookcalls and consistently close
deals and get like qualitypeople on those calls.
So it's not just time wasters.
So you get access to all that.
You get access to every singlescript I use currently.

(35:36):
That's crushing it.
I'm booking three to five callsper day and that's now down the
line.
Like I got big goals.
Like we'll probably be booking10 to 15 calls per day.
I'll probably have to build outa team for that and this is in
the DMs.
Yeah, so this is money, sothere's dollars in the dms dude,
big time okay, and yeah, I meanI've, I've closed massive deals
just by reaching out to peopleall right.

Speaker 2 (35:55):
So let's bust a myth real quick.
Yeah, what's the biggest dealyou close in the dm and then
what's the average price point?
You close in the dm becausepeople, people are gonna say
they can't make the money.

Speaker 1 (36:04):
Yeah, yeah, I mean people will say like, yeah, if
you have high ticket anywhereabove like two to three k, you
have to close on a call on acall.

Speaker 2 (36:10):
I mean I've closed a fifteen thousand dollar deal in
the dms so you close a fifteenthousand dollar call in the dms
without being on the call?
Yeah and dude did you guys do avideo in the dm?

Speaker 1 (36:21):
no, I mean, I did like voice notes so okay.

Speaker 2 (36:22):
So voice notes and then dm messages 15k and this is
somebody you never met beforeyeah, and the thing is, though,
is I had the credibility like,let's say, I had no social
presence.
I had no brand.

Speaker 1 (36:33):
That goes back to what you were talking about
earlier investing in yeah, solike I had the foundations, I
had the results, I had thecredibility, so it's like he
trusted me right.
It's like, okay, well,obviously you're at like half a
million, you got greatengagement, you're reaching a
lot of people.
You must know what you'retalking about.
Yeah, so I had kind of theproof to back it up.
So, yeah, I mean I'll show youhow to crush it in the dms book

(36:54):
consistent calls.
And then the last step, which iskind of pillar four, is I'll
show you how to like scale anddelegate right, because you
don't want to dm 50 people everysingle day.
You got better things to do.
So once we've built all thesefoundations, we've dialed in
your messaging, we've dialed inthe content creation and how to
actually like batch your contentcorrectly, then we can move
into um delegating your lead genright.

(37:16):
So like I have a team that doesall my lead gen for me now.
So like I don't actually do theinitial dms typically, I might
share in there, but so nowyou're talking about closing the
dm without closing the dm.

Speaker 2 (37:28):
Yeah, that's crazy.
So you can be anywhere and justget.

Speaker 1 (37:34):
I've closed deals in the gym, in the shower, on
vacation You're not even doingthem.

Speaker 2 (37:38):
That's crazy.

Speaker 1 (37:40):
That's what you want.
That's the goal.

Speaker 2 (37:41):
Joe's going to teach you how to make dollars in a DM
without you actually having tomake the dollars in a DM, which
I think is nuts.

Speaker 1 (37:47):
That's what we're going to teach you at the end is
like actually how to delegatethis stuff.
Hire out a team and I'm a bigbeliever on like lean teams.
I don't think you need like amassive team, especially in like
my specific space, in thecoaching space.
It's like if you got like oneor two killers that can close
deals and then like a VA thatcan do the DMs, you have a whole
running business.
You can make you know sixfigures a month doing that.

Speaker 2 (38:07):
So all right, Joe, let me ask you this what do you?
Okay, let's say somebody'sbrand new, you're just crafting
your offer for the very firsttime.
Yeah, what do you think anaverage price would be like?
Like something comfortable,brand new, off the gate.
Now, of course, they can raiseit over time, yeah, but like
they just put this offer out,they just crafted it, spend some

(38:28):
time with you in the program,what do you think is a good
price point?
I I let me know, because I wantto show them something right
after that yeah, it depends on,like, what niche you're in.

Speaker 1 (38:36):
Like I would say, a good price point is just like
2500.

Speaker 2 (38:38):
Okay, all right boom 2500 brand new offer.
Yeah, I'm paying you 4k andthen you're helping me with
everything and you're giving mea $2,500 offer.
So all I have to do is sell two.

Speaker 1 (38:50):
That's the thing.
The ROI is insane, bro.
All I need to do is sell two,and it's in the DMs too.
So I love doing the math andthe numbers.
I'm a very numbers guy.
So let's say you 1200 to 1500messages a month, I mean.
Usually your response, let'ssay, is super low, 10.
You got 150 responses out of150 responses.

(39:11):
You should be able to book atleast 10 to 15 of those and on
your sales calls, I mean, if youcan't close two of those.

Speaker 2 (39:16):
Yeah, you can close like 23, yeah, so, so.
So, joe, just showed you prettymuch how to make same 500
dollars easy, and you invested4k to make same 500 and the
thing is you can make that overand over and over again.
So really you're losing not.

Speaker 1 (39:29):
I mean I'm winning because I help my clients 100,
but if we're talking about thenumber side, big time yeah, and
the price they're winning on theother side.
Yeah, dude and I mean, for youguys listening to this podcast
it'll be 4k, but I mean,obviously the price is going to
continue to go up over time.
So it's like if you'relistening to this and you show
me that you listen to thispodcast, I'm happy to honor that
4K.

Speaker 2 (39:47):
I think that's a really good price point for a
couple of different reasons, andI'm pretty sure you have, like
you probably got a one-on-oneoffer after that too.
Right, like they want to workmore closely with you.
I think 4K is good because, ifyou never invested before, 4k is
large enough where it can scareyou.
If you've never invested before, 4k is large enough where it

(40:08):
can scare you if you've nevermade an investment, and it gives
you enough conviction whereyou're going to do it.
Yeah, you know what I'm saying.
Like you've never made aninvestment outside of college
and you're talking about into mypersonal brand, my business and
entrepreneurship.
It's a number where it's likeyou're going to question
yourself yourself, which is goodyou should, yeah, but you

(40:29):
should also be like fearfulit'll be a little scary, a
little scary, but doable, andthen it should then give you
that conviction to followthrough.
so I think it's a really goodnumber.
Um, it's not outlandish.
You know what I'm saying.
And what's great about thegreat about the number?
If you just do a little bit ofwork, you're going to get the
ROI Easy, because, like, twopeople at $2,500?

(40:51):
That's easy, you're right.
Or if it's 2K, still two people.
Yeah, you know, I think that'spretty good.

Speaker 1 (41:00):
Or maybe you're already a coach and you have an
offer that's what I was gonnasay.
You just need to tighten it upyeah, a lot of times you guys
already have an offer you needto charge a little more and you
need to actually get some leadsand get people on the phone yeah
so it's like, yeah, if you canclose two to three of those
people who are, you already havethe offers.
Just you don't know how to sellit.
I'll teach you how to sell it.

Speaker 2 (41:16):
Get the lead, get the clients and make some money I
talk to because I feel like theway I look at podcasting, I feel
like there's so many peoplethat are not leveraging how they
should be.
So in some of my messaging Ispeak to like service-based
providers, right.
So I'm like, if you're arealtor, if you are someone that

(41:41):
provides solar, you know whatI'm saying.
If you're someone that doesfinancial services, I talk about
how they can leverage a podcastto get more leads and close
more deals.
Yeah, so in your space withsocial media, do you feel like
there is a particular businesscategory, a particular
entrepreneur type, individualservice provider or product

(42:02):
provider that would benefittremendously if they just
invested in their personal brand?
What categories would you say?

Speaker 1 (42:10):
Well, funny enough.
So I used to target a lot ofpeople in the real estate space
and just ran entrepreneurs andwhat I noticed is that my niche
kind of found me.
So I typically work with a lotof fitness coaches, right?
So whether you do fitnessonline or in person, I will
teach you regardless.
I'll teach you how to crush itonline because I think a lot of

(42:31):
people like they do like thetraining and stuff in person and
they don't really make a lot ofmoney, they can't charge a lot
and it's not as scalable.
Yeah, so I teach them how tobuild an online offer, like an
indestructible online offer, andthen crush it online.
So I've noticed that a lot oflike fitness coaches come to me,
but also like other randomcoaches, like health and
wellness coaches or, you know,business coaches.
So I would just like coachingin general, like if you have a

(42:53):
service or a product or an offeror you want to build some kind
of offer and you want to go moreonline and you know that a
brand is going to be thatessential puzzle piece to
obviously make it make itsuccessful, then, like I'm your
guy, I can easily help you crushit so you're talking about
fitness coaches, um, if you'rein the health and wellness space
, how about if you have, likeyou know um health and wellness,

(43:14):
but you have like some type ofsupplement or something like
those?
people, yeah, even like physical, I mean chloreum brands have
even got you, so it's like, yeah, I mean, if you got like.
I mean thing is, is everybodyneeds a solid brand, right?

Speaker 2 (43:24):
See how old, are you 22.
You're 22.
I'm 44.
So when I was 26, you wasn'there yet, right?
But the reason why I bring thatup is because I had a brand at
26.
We had a clothing company andwe did really really well, but
we didn't understand personalbranding at all.
And there's some things thatwork really well and some things

(43:45):
that obviously didn't work.
But the reason why I'm evenbringing this up because I agree
with you.
If we would have had a personalbrand when we had this clothing
brand I mean the clothing brandwe was able to get it to seven
figures.
But we didn't have like ourback end was terrible, like our
infrastructure wasn't good, likeour systems were terrible.
I don't even know how we gotthere, but we got there and then

(44:07):
as soon as we got there, itjust kind of was like the whole
thing fell apart.
But I agree with you, man, ifyou build that personal brand
especially if I'm in a clothingniche it makes everything else
so much more valuable.
The value of the clothes willincrease.
You know what I mean.
The accessibility increase.
The clothes, like the value ofthe clothes will increase.
You know what I mean.

(44:27):
The accessibility increase,yeah, like the want of me well,
not me, but, let's say, thecustomer that they want their
product will just rise, and thennow you actually have a
personal brand that's valuable,and then you have a clothing
brand that's valuable.
So I would agree.
I think that's actually a darkhorse 2025.
Clothing entrepreneurs y'alldefinitely need to tap in with
y'all.
I think that's a good one.
I don't really hear a lot ofpeople talking to them as much.

(44:49):
There is a brand it might beEntrepreneurs and something like
that.
They do these hats.
You might have seen them online.
I think I've seen them, yeah,and they sold over 85,000 hats.
But they talk about that.
Yeah, personal branding.
So they made seven figures offof just like the hat, they
different colors and everything,but they talk about one, one
product.
But I know a lot of it has beenattributed to them growing your

(45:11):
personal brand.
Um, man, this is good.
Joe, yeah, we get a lot fromthis.
Um, all right.
So personal branding, if I hadto do okay, I got social media
available to me, I got podcastsmedia available to me.
I got podcasts available to me.
I got some streaming availableto me.
I got content available to me.

(45:33):
I'm brand new, or maybe I'm alittle overwhelmed.
I don't know exactly what to do.
New Year's popping 2025.
If I wanted to get messagingout daily and you also
introduced DMs, what are likeone, two, maybe three things I
should do every single day toget my messaging out there, what
would you suggest?

Speaker 1 (45:54):
I mean, you obviously want to do the daily things
like posting content.

Speaker 2 (45:57):
Okay, so I should definitely post content.

Speaker 1 (45:58):
But the thing is, is you want to build the foundation
first, because I see so manypeople they skip step one, which
is like actually like figuringout who your target is, the
messaging, all that so so againit goes back to the clarity work
clarity work.
Clarity workbook okay, oneclarity workbook.

Speaker 2 (46:12):
I know my messaging I know I'm talking to.

Speaker 1 (46:14):
I got that once you have that, then you can start
posting.
Okay, then I would startcreating content.
You definitely need content bigtime, yeah now how much content
this is.

Speaker 2 (46:21):
This is actually controversial.
This is because my where, myguy, where we're in my guy's
studio and him and I be goingback and forth on this.
Um, what would you say is ahealthy amount of content to
post, and should you do it daily?

Speaker 1 (46:36):
so I think I have a different take from a lot of
these big gurus yeah post everysingle day, multiple times per
day I post three times a weekand some people say that's not
enough at all.
I think it's a good amountbecause I think if you post
daily and it's like two times aday, three times a day,
especially if it's not like topnotch content and you don't have
that established brand yet.

(46:56):
Like someone like Gary Vee does.

Speaker 2 (46:59):
So you're still big on that foundation.

Speaker 1 (47:01):
Yeah, exactly.
And the thing is is like if youstart posting two, three times
a day and it's like averagecontent, you're gonna overwhelm
your audience.
It's gonna like they get tiredof it.
So it's like if you're, youknow, trying to give people a
post, you're almost asking themfor a favor, ask them for their
time, a like, a comment.
It's if you're asking youraudience for a gift three times
a day, they're not going to giveit every single time.

(47:22):
It almost almost becomes liketoo menial.
So I post three times a weekbecause that gives my audience
like a break.
They kind of expect it.
They're like, oh, joe, justposted, leave a comment.
You know, engage.
And I'm very big on like qualityover quantity.
And I don't mean quality likeoh yeah, I have the best cameras
, I mean quality, like themessage in the content is like
it hits right, it hits.

(47:43):
They're going to share it andobviously we all know with
instagram these days, shares isthe most important metric.
So if you're gonna post a pieceof content, make sure it's like
very shareable content,something that hits the heart of
your audience, to where, like,they want to post it on their
story.
Gotcha, right.
So I'd say like that's thebiggest thing is um, if you're
gonna post daily, you betterhave like a solid audience
already.
If you're gonna post daily, youbetter have like a solid
audience already.

(48:03):
If you're going to post daily,you better have really clear,
like crystal clear, messaging.
And if you don't have that stuffcompletely locked in and you
don't have proof that youraudience resonates and vibes
with that, I would say, startwith posting two to three times
a week and just make sure it'ssolid content, cause eventually,
like for me, I used to postlike four times a month and then
I kind of got good at like okay, I can create more content,

(48:24):
still deliver a very solidmessage.
So then I started posting twotimes a week and I'm doing three
a week and I'll probably bedoing five to seven pieces of
content per week pretty easily.
But I want to kind of buildthat up methodically to where I
still get a lot of reach andengagement, which is how I've
been able to grow my brandbecause my content actually hits
right, versus just trying toput out as much of much content

(48:45):
as possible and posting everyday because you know, this guy
said I had to, yeah, but it'sjust like it's average content,
it's like it's not that good,which is why you're not getting
engagement.

Speaker 2 (48:53):
So we got.
We got the personal brandingclarity down, we got a content
schedule.
Now, what else you think isnecessary, dms?

Speaker 1 (49:02):
yeah, I think, well, I wouldn't do the dms until you
have like a solid foundation.
So like that's where I wouldsay, with the pillar two of my
program, optimizing yourpresence, so that's going to be
diving deep into, like, okay,your bio, your color themes, so
optimizing the highlights thewhole entire profile if you go
to my page, you can see, okay,my color is red.
You can see like okay, he's gotthe results highlight.

(49:22):
He's got the you know, you knowtestimonials.
He's got the program.
He's got like lifestyle.
So that's important Big time,yeah.
And I think that's just like alittle.
It's almost you want to createa brand.
That's almost like a hiddenfunnel.
It's like the whole goal is todrive these people to DM.
You book a call, likeconversate with you on a call,
or in the DM, like if you don'thave every piece of content,
every piece of your buy on yourpage, like optimize, optimize,

(49:46):
yeah, you're you're missing outon business 100.
Yeah, so that's the other thingis just really making sure that
you're methodical with howyou're setting up the whole page
, the whole look of it, theaesthetic, and then what you're
putting in the content, whatyou're putting in your
highlights, like I purposelyhave you know my results, my
program and then my lifestyle upthere.

Speaker 2 (50:04):
Like those are the three main so they can really
just go to your bio.

Speaker 1 (50:07):
Just look at my time I have free trainings, like you
can yeah, you can, I mean youcan scroll through my content.
One of my methods right now islike I'll post a few reels and
just giving some value on aspecific topic.
So let's say, I'm, I'm, youknow, specifically talking in
two or three reels about my bioor optimizing my presence.
I'll always have like, hey, dmme the word um bio or dm me the

(50:27):
word training and I'll send youa free seven minute training.
So scroll through some of thecontent and you'll see, like
okay, this he's in this video.
He's talking about dm outreach,so dm me the word outbound and
I'll send you a free training.
So I'm always I'm big into justgiving some free, free content,
free value, just giving myaudience what they actually need
.
And then obviously reciprocity,yeah.

Speaker 2 (50:48):
I literally was about to say that, bro.
I was literally about to saythat A lot of reciprocity.
I think that's really good too,because it's like you really
overgave, because if they cometo your page, they're already
getting value.
Yeah Right, if they watch thatone, two, two or three reels to
get more value, then they'regonna comment the word they're
gonna get another seven minutes.

(51:10):
So before they even consumeeverything you've, or before you
even ask, rather, for anything,before I ask before they buy
and yeah they got so much valuealready.

Speaker 1 (51:17):
It's like the alex shamozy thing.
It's like make sure your freecontent is better than everybody
else's paid content.
Yeah, so that's why I'm verybig into like, okay, don't just
post, because you have to post,like post, because this is
something that is likelife-changing to your audience,
it's something that maybe itpersonally helped you in your
business or your life, becauseyou want to make sure that the
content that you're posting issomething that gives your

(51:40):
overall program a good light,because like, if you
post something and it's it'slike it's average, it's like,
okay, well, this guy's obviouslynot an expert.
It's like I'm not gonna pay youtwo to five k or five to ten k
for a program.
But if it's like, okay, wow,this actually like gave me a
shift in my mind, that's.
Another thing is there's awhole other level, going deeper
on, like giving value andcontent.
You're like, yes, you want togive value, give like the

(52:02):
how-to's or three keys to do x,y and z.
But if you can like give youraudience almost like a mindset
shift, like you shift the waythey think about something,
that's where, like, they're like, okay, this, this guy knows
what he's talking about andthat's really invaluable right
there.

Speaker 2 (52:15):
Yeah, um, one thing I want, one thing I want to share
with you guys, just from mypersonal experience, and then
I'm gonna ask you, um, somethings for you guys to avoid is
that I don't know if y'all readthe Bible or go to church or
watch podcasts or consumeYouTube videos, but whatever you
do right and whatever categoryyou're in, if you do all those

(52:36):
things I mentioned right podcast, bible, church, youtube just
consume the content.
There's stuff in there that youcan take out and relate to what
you do and then put that out ascontent.
If you're struggling with, like, what to put out, because,
literally, I went to church,like two weeks ago, um, and they
were talking about like moneyspecifically, and, um, I was

(53:00):
able to pull some stuff out andthen relate it to what I do I
went to church another time andthey were just talking about
like, um, went to church anothertime and they was talking about
like harvesting.
You know what I'm saying, andit was something I was able to
put out and then relate to mycontent.
So, if you guys keep consumingcontent that inspires you or
that you can learn from, youwill 100% get at least one, two
or three anecdotes that you can,or gems, or whatever that you

(53:22):
can pull, pull out and then, youknow, add to the content and
messaging that you're creating,and then put it out and make it
native for you, and I think thatreally helps you to stay on top
of, like, what to create Alsobe, you know, a category king,
queen in your space, just withthe knowledge.
You know what I'm saying.
So my last question for you isthis we talked about a lot of
positive things, a lot of waysthat they can grow their

(53:44):
personal brand, some effectivestrategies, the importance of
that perceived value of not justdoing organic and stuff like
that actually having a goodmessage, how much money they can
make from their first offer,putting that out, and stuff like
that.
What's the other side, though?
Because I mean we could havemade it.
It's like almost an hour intothe podcast.
Everything sounds amazing, butwhat's the other side?

(54:05):
Right?
What about the people thatmight be struggling?
What about the people thatmaybe won't be able to get those
two sales?
You know what I mean.
You touched a little bit aboutmindset, so what's on the other
side?
Like if I'm struggling fromwatching this and I'm just
unable to cut through.
My confidence is low.
What are some things that I cando in 2025 so I can have more

(54:27):
success than I experienced in2024, I think.

Speaker 1 (54:29):
It's all it's.
Also, it comes down to, likeyou said, the mindset of
understanding why you even wantto create this brand.
I think a lot of people don'thave that, that anchor point,
like they don't have like thatcrystal clear reason why for why
they want to do something.
They don't know why they'recreating content, they don't
know why they're posting contentevery single week, why they're
building this brand, why are wesending DMS?
I feel like if you're notcrystal clear on your why, I

(54:52):
mean, obviously it's supercliche, it's like obviously
you're going to get burnt out,you're not going to want to
continue.
So I've been radicallyconsistent with posting content.
Like you can scroll back on myInstagram, I don't have a ton of
content, but like you can tell,like I post every single week
and I have for the past like sixor seven years and I'll keep
doing that because I know acrystal clear why and I know why
I'm doing it and I have thatlike fire inside of me to

(55:14):
continue doing it.
So I think going back to likethe clarity workbook or just
figuring out the foundations isa big question is like okay, why
do you want to build this brandright, what is that gonna do
for you?
Like, if you're making twenty,thirty, forty, fifty thousand
dollars per month from this,like, why do you?
Why is that important?
Like, what was that money gonnado for you?
It's also just asking thequestions on like and like why

(55:35):
do you want to actually like,post this content?
Who are you helping?
Why do you want to help thesepeople?
And figuring out, like, whatyou actually enjoy doing.
I think I mean I think of SteveJobs.
He said, like, if you love whatyou actually enjoy doing, I
think I mean I think it wasSteve Jobs he said like, if you
love what you do, you don't worklike a day in your life, right?
So it's like it helps and I'vebeen super blessed with loving
what I do.
It doesn't feel like work right, so it makes it easier to stay
consistent, post that content.

(55:56):
So I think, also justunderstanding yourself, doing
some self-reflection, beingbeing like conscious of like
okay, you know, I'm not verygood at real estate, so I'm not
going to try to like just forcemyself to like learn real estate
and post real estate content,cause you're going to get burnt
out.
Like figure out, like what youlike doing.
Figure out what could you talkabout by the campfire with your
buddies for five hours?
Like what are those topics thatyou enjoy talking about and you

(56:19):
enjoy doing?
Who are those people that youlike to help and who are some
people that you maybe don't liketo help?
Like maybe there's a specificaudience that you know you want
to avoid because it just drainsyour energy.
So it's like you want to beconscious about these things,
because those those foundationalthings of like figuring out
your why and your targetingthat's those are the main things
that are going to help you stayconsistent when you hit those

(56:39):
hard days, like there's daysthat you don't want to go to the
gym, there's days that youdon't want to post content.
There's days where you don'twant to film content and it's
like you just have to get kindof get through it by tying it
back to the why.
Tying it back to why you wantto do this, and that's that's
something that a lot of coachescan do, for like their clients
is like okay, well, why?
Why did you want to lose thisweight in the first place?

Speaker 2 (56:58):
because why do you want to make this money?
Yeah, why do you?

Speaker 1 (57:00):
want to make this money.
What's that going to do for you?
If you make 30K a month, isthis just money in the bank?
What's that going to do for you?
What's the purpose?
Yeah, so I think that's thebiggest thing, man.

Speaker 2 (57:09):
This was dope, bro.
Listen, I appreciate you takingthe time out.
I'm hosting a podcast and I gota lot from this right, so I
know that you guys got takeadvantage of your program.
Look, look right there.
Let them know where they needto go and if there's anything

(57:32):
that you want to give away or orany last take, definitely run
us through that as well yeah, Imean we talked about the clarity
workbook quite a bit.

Speaker 1 (57:39):
so I don't usually give out the clarity workbook,
but if you dm me the wordclarity or you text my number
540-book.
But if you DM me the wordclarity or you text my number
540-877-5380.
Text me the word clarity, I'llsend you that clarity workbook
for free.
If you want to book a call, youwant to check out my content,
go to at real Joe McCarthy onInstagram.
You can click the link book acall there.
We can chat one on one.

(57:59):
I'm also very big into beinglike intentional with my clients
.
So if you book a call with me,it's not going to be like a team
member, it's going to be mepersonally.
So yeah, that's where you canfind me.

Speaker 2 (58:09):
Listen, y'all been another episode of the Honor
Pursuit Podcast.
We've been talking.
It's been another episode ofthe Honor Pursuit Podcast.
We've been talking to JoeMcCarthy.
Listen, if you guys want tolevel up that personal brand in
2025, you want to get more clear.
Maybe you want to get moreclear.

(58:30):
Maybe you want to launch anoffer.
Maybe there's just beensomething on your mind.
You're like yo, I know I canpackage this up and I can help
as many people as possible.
Maybe you have been strugglingwith your offer.
You know what I'm saying andyou think that you could charge
more for it, but you'reuncomfortable.
Maybe you just need some helpwith that mindset.
Definitely tap into Joe.
Let me know where to go onemore time.

Speaker 1 (58:45):
At Real Joe McCarthy, dm.
Or text me the word clarity.
I'll send you that clarityworkbook, or feel free to click
the link book a call and we'llchat one-on-one, so we'll see
you guys on another episode ofthe podcast.

Speaker 2 (58:53):
And uh, and we are is your podcast still not
monetized?
Apple has over 2 millionpodcasts on their platform, but
only 450 000 of them are active.
The truth is% of podcasts isquit before episode 10 and of
the remaining podcasts, onlyhalf of them really know how to
get money and they rely on branddeals, sponsorships and a large
audience.
So if you're really ready toscale your podcast to 100k,

(59:15):
click the link below, book acall and let's see if you're a
good fit for the program.