On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR. It is one of the top 2.5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts. We've featured guests from Microsoft, Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more. About Jason Mudd Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
Episodes
In this solocast, On Top of PR host Jason Mudd explains why brands should earn attention before they buy it and how generative AI makes leading with PR more important for marketing leaders.
Tune in to learn more!
Five things you’ll learn from this episode:
1. Why the order of PR and advertising matters when you launch something new
2. How Starbucks, Tesla, and Pepperidge Farm earned attention before they bought it
...
In this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stage.
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Meet Our Guest:
Our guest is Ron Culp, a professional-in-residence at DePaul University and a former corporate chief communications officer. He brings decades of ex...
In this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires.
Tune in to learn more!
Meet our guest:
Our guest is Jessica Barber Scott, a senior communic...
In this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption.
Tune in to learn more!
Meet our guest:
Our guest is Ken Jacobs, principal of Jacobs Consulting & Executive Coaching. Ken helps public relations, communications, and marketing leaders become more effective and inspirin...
In this episode, LA County communications leader Brenda Duran joins host Jason Mudd to discuss how to manage communications and public relations in the AI era through trust and authentic storytelling.
Tune in to learn more!
Meet Our Guest:
Our guest is Brenda Duran, director of external affairs at the Los Angeles County Justice, Care and Opportunities Department. An award-winning public affairs and communications execu...
In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage.
Tune in to learn more!
Five things you’ll learn from this episode:
1. Why organizations should measure PR by business outcomes instead of media outputs
2. How awareness can remove growth barriers for great products and services
3...
In this episode, James (Jim) Lukaszewski joins host Jason Mudd to discuss how to influence leaders through trust, candor, and strategic communication.
Tune in to learn more!
Meet our guest:
Our guest is James (Jim) Lukaszewski, president and CEO of The Lukaszewski Group. Jim has advised business leaders through crises and high-stakes situations for more than five decades. He shares practical strategies for becoming the...
In this episode, Heidi Howell joins host Jason Mudd to discuss why organizations should think twice before cutting PR during economic uncertainty. They explore the connection between reputation, recruiting, employer branding, visibility, trust, and revenue growth.
Tune in to learn more!
Meet our guest:
Our guest is Heidi Howell, she is a marketing executive who leads efforts to transform marketi...
In this episode, former CNN producer Tiffany Anthony joins host Jason Mudd to discuss media relations best practices, newsroom operations, and journalist preferences.
Tune in to learn more!
Meet our guest:
Our guest is Tiffany Anthony, a communications and storytelling professional and former CNN cross-platform producer at Warner Bros. Discovery. With more than 18 years of experience in broadcast, digital, and social m...
In this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search.
Tune in to learn more!
Five things you’ll learn from this episode:
1. Why earned media is the primary driver of visibility in AI-generated search
2. How ChatGPT, Gemini, and Claude determine which brands to recommend
3. What the 2% pitch overlap statistic means for ...
In this episode, Matt Mosich joins host Jason Mudd to discuss what separates professional speakers from aspiring speakers. From storytelling and stage presence to preparation, mindset, and memorable messaging, Matt shares practical insights from years of coaching executives, founders, and business leaders.
Tune in to learn more!
Meet our guest:
Our guest is Matt Mosich, president and owner of The Mosich G...
In this episode, CNN producer Tiffany Anthony joins host Jason Mudd to discuss one of the most talked-about career pivots in media today — journalists transitioning into public relations and corporate communications.
Tune in to learn more!
Meet our guest:
Our guest is Tiffany Anthony, cross-platform producer at CNN/Warner Brothers Discovery. Tiffany is a communications and storytelling professional with 18+...
In this episode, Qwoted’s Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies.
Tune in to learn more!
Meet our guest:
Our guest is Shelby Bridges, director of customer success at Qwoted. Shelby works at the intersection of PR, media, and technology, helping communicators build stronger relationships wi...
In this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence.
Tune in to learn more!
Meet our guest:
Our guest is Michele Ehrhart, senior vice president and chief marketing and communications officer at the University of Memphis. ...
In this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation.
Tune in to learn more!
Five things you’ll learn from this episode:
1. How candidates evaluate your reputation before your careers page
2. Why PR influences recruiting outcomes before HR gets involved
3. The role of visibility, credibility, and interpretation in hiring decisi...
In this episode, Brand Revolt’s Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions.
Tune in to learn more!
Meet our guest:
Our guest is Camden Bernatz, creative director and strategist at Brand Revolt and author of “Stop Asking for Pitches: 10 Rules to Fix the Client-Agency Relatio...
In this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world’s most successful brands and how to apply those principles in marketing and PR.
Meet our guest:
Our guest this episode is Richard Shotton, founder of Astroten. Richard is a behavioral scientist and best-selling author of “The Choice Factory,” “The Illusion of Choice,” an...
In this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams.
Tune in to learn more!
Meet Our Guest:
Our guest on this episode is Carly Roszkowski, vice president of financial resilience at AARP. She leads strategy and outcomes within AARP’s Work and Jobs and Financial Resilience initiatives,...
In this episode, Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows.
Tune in to learn more!
Meet Our Guest:
Our episode guest is Greg Galant, CEO and cofounder at Muck Rack. A returning guest on On Top of PR, he is a leading voice at the crossroads of PR, technology, and media. Greg is also recognized as an early champion of generative engine optim...
In this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement.
Five things you’ll learn from this episode:
1. Five reasons your news release isn’t getting coverage
2. Understanding the move from “press releases” to news releases
3. Common mistakes that cause press releases to be ignored
4. How to...
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