On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR. It is one of the top 5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts. We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more. About Jason Mudd Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
Episodes
In this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm.
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Five things you’ll learn from this episode:
1. Media relations is just one part of strategic public relations
2. What makes a story newsworthy
3. What journalists really care about when evaluating your pitch
4. Why relationships don’t guarant...
In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.
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Our Guest:
Linda Zebian is the senior director of communications at Muck Rack. She leads in...
In this episode, Brooke Kruger joins On Top of PR host Jason Mudd to discuss the latest hiring trends in PR and communications, the importance of networking, and strategies for standing out in today’s competitive job market. Whether you’re a job seeker or a hiring manager, Brooke shares expert insights to help you navigate the evolving landscape of talent acquisition.
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Our Guest:
Our episo...
In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnerships
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Our Guest:
Our episode guest is Mark Riggs, CEO and lead strategist at Pemberton, a consultancy helping PR and marketing agencies achieve organic growth. With over 20 years of experience, Mar...
In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them
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Five things you’ll learn from this episode:
1. How to properly resource your social media department
2. The importance of platform-specific content optimization
3. How to effectively incorporate user-generated content and employee advocacy
4. Why social med...
In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth
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Our guest:
Our episode guest is Nicole Scarbrough, a social media analyst at Dun & Bradstreet, a leading global provider of business decisioning data and analytics. Nicole produces and manages organic social media content across platforms including LinkedIn, Instagram, Facebook, X, an...
In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry. Tune in to learn more!
🤔 5 things you’ll learn during the full episode:
1. Social media marketing trends
2. The importance of analytics, content management, and keyword analysis
3. How ce...
In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.
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Our Guest:
Shel Holtz leads communications innovation at Webcor, a premier commercial construction firm. As Webcor’s senior director of communication, Holtz pioneers AI integration in corporate communications. He brings over two decades of Fortune 400 experience and str...
In this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends.
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Our Guest:
Our episode’s special guest is Tyra Tutor, president and CEO of TAD PGS, Adecco Group's government solutions subsidiary. Tyra’s Adecco Group career spans 27 years, with roles leading investor relations, communications, marketing, me...
In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts.
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Five things you’ll learn from this episode:
1. Do your research — know the show
2. Pitch uniqueness and expertise
3. Follow up
4. Avoid common mistakes
5. Preparation and promotion matters
Quotables
“It’s ultra-important to consume the podcast before pitching to understand its focus...
In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.
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Our Guest:
Our episode guest is Bibie Wu, chief communications and technical development officer at Del Monte Foods. She leads marketing, corporate communications, investor relations, product and packaging research and developme...
In this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.
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Our Guest:
Our episode guest is Mort Crim, a retired journalist, author, lecturer, and motivational speaker. He inspired the Anchorman character Ron Burgundy.
Five things you’ll learn from this epis...
Disclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's request.
In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications.
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Our Guest:
Our episode guest is Doug Filaroski, senior communications representative at Citizens Property Insurance...
Our Guest:
Linda Beltran is vice president of corporate communications at Holiday Inn Club Vacations, a leading vacation ownership company with more than 30 resorts across the U.S. She oversees a team of communications professionals who manage internal and external communications, executive visibility, corporate social responsibility, media relations, crisis communications, community relations, and thought leadership.
...
In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.
Tune in to learn more!
Five things you’ll learn from this episode:
1. How to improve four media pitch examples
2. Keep your pitch short and visually appealing.
3. Tailor your pitch to match the journalist's beat.
4. Offer value — why should the journalist c...
In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events.
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Our guest:
Our episode guest is Alfredo Garcia, vice president of sales for Sight & Sound and Mugwump Productions. He started his journey with Sight & Sound as a marketing intern, where he discovered his passion for the audio-visual production side of events....
In this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact.
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Our Guest:
David Triana is a public relations professional specializing in media relations and securing earned media coverage for clients in a variety of industries. He currently serves as the director of media relatio...
In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement.
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Our Guest:
Our episode guest is Kate Meyers Emery, Ph.D., senior digital communications manager at Candid, a nonprofit providing comprehensive data and insights on the social sector....
Leslie Cafferty, chief communications officer of Booking Holdings Inc., the world's largest global travel company, joins On Top of PR host Jason Mudd to discuss the pivotal role of communications professionals in business success and growth.
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Our Guest:
Our episode guest is Leslie Cafferty, chief communications officer at Booking Holdings Inc., the world's largest global travel ...
Crafting winning media pitches, learning the elements needed to stand out and secure coverage.
Five things you’ll learn from this episode:
- What doesn’t help your pitches
- Following up — NOGAS
- Use the phone to tell your story
- Exclusive/advance/embargo — know the difference
- Key elements to a good pitch
Quotables
- “Great sales is about helping, not about sales. Great media relations is about helping a rep...
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