On Top of PR with Jason Mudd

Tina with IPR discusses the data around local journalism and how we as PR professionals can help it survive.


Guest:

Our episode guest is Tina McCorkindale, CEO of the Institute for Public Relations. She serves on boards of several industry associations and has received several awards for her contributions to the profession.

Five things you’ll learn from this episode:

1.  What the Institute for Public Relations is ...

Tom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode.

Guest:

Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse background includes roles in consumer PR, association marketing, and employee communications.

Five things you’ll learn from this episode:

1. What’s considered a cri...

In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices.

Guest:

Our episode includes Axia’s news team: Kasey Klee, Account Executive; Marjorie Comer, News Media Consultant; Bob Wiltfong, Public Relations Account Director; and Jason Mudd, CEO. Together they discuss the five best practices that come with media relations: preparing, relationship ...

Explore the world of storytelling and communication with host Jason Mudd and guest Ken Melton, Communication Strategist at Johns Hopkins.

Guest:

Our episode guest is Ken Melton, Communication Strategist at Johns Hopkins Applied Physics Laboratory. Ken is a retired U.S. Marine public affairs specialist with a master's in public relations from Georgetown University and a bachelor's in communications from the Univers...

Explore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strategies.

Guest Bio:

Our episode guest is Jason Mudd, the CEO of Axia Public Relations and a trusted adviser to some of America's most admired brands. With a career spanning decades, he has worked with prominent organizations, including American Airlines, Hilton, and Verizon.

Five things y...

Pam Fultz and Jason Mudd discuss the importance of purpose-driven storytelling for PR professionals.

Guest:

Our episode guest is Pam Fultz, Senior Community Relations Manager at Bentley Village. Pam is also an adjunct lecturer for the University of Florida and Northeastern University. She is a past president of PRSA’s Gulf Coast chapter.

Five things you’ll learn from this episode:

1. What purpose-driven storytellin...

Amy Susán and Jason Mudd discuss disaster communications and five ways to make the most of a bad situation.

Guest:

Our episode guest is Amy Susán of Columbia, Missouri. She is the Director of PR and Communications at EquipmentShare, where she harnesses digital tools and an engaging approach to develop and guide mission-based visions, influential brands with purpose, and unforgettable campaigns.

Five things you’ll learn from ...

Ryan Spalding and Jason Mudd discuss franchising, home improvement and home services.

Guest:

Our episode guest is Ryan Spalding of Toronto, Canada. He is the Director of Franchise Marketing at Garage Living where he has created and implemented the marketing strategy for over 40 franchise locations and leads the marketing team across all marketing channels. 

Five things you’ll learn from this episode:

1. How marketing in the ...

Bob Wiltfong and Jason Mudd discuss PR tips from a former news anchor.

Guest:

Our episode guest is Bob Wiltfong, a retired TV News personality and now Axia’s Public Relations Account Director.

Five things you’ll learn from this episode:

1.  How to build media relationships
2.  Knowing when the pitch is right
3.  What is newsjacking
4.  The elements of news
5.  How to leverage local news on behalf of your brand

Quotables

• 4:10 “It&apos...

Guest:

Our episode guest is Jason Mudd, CEO of Axia Public Relations. 

Five things you’ll learn about in this episode:

1. Starting using AI
2. Using caution with AI
3. Setting up policies around using AI
4. Communicating and enforcing policies around AI
5. Ways to use AI

Quotables

• “AI is a tool that can help you be more productive, and like anything else — when mobile technology came out, when social media came out, when e-commerce came out —...

Amy Diehl and Jason Mudd discuss how bias against women persists in female-dominated workplaces.

Guest:

Our episode guest is Amy Diehl, Ph.D., the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in information technology and is a prominent gender equity researcher. Her work has been published in academic journals, book chapters, and in Fast Company, Ms....

Guest:

Our episode guest is Alan Cohen, an author, public speaker, executive coach, and trainer for organizations and individuals seeking to maximize potential and drive peak performance in their lives, organizations, and careers. He is a Ted Talk speaker, and trains other speakers to speak on the stage and to use speaking to grow their business.

Five things you’ll learn from this episode:

1. What makes a good speech
2. How to ...

Guest:

Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe. 

Five things you’ll learn from this episode:

1. No tricks, just content
2. The technology stack
3. The three pillars of content
4. How Haskell is creating safe...

Jason Mudd discusses best practices for procurement in public relations with Leah Power.

Guest:

Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada.

Five things you’ll learn ...

Jason Mudd discusses his podcast journey in this solocast for our 100th episode of On Top of PR.

Guest:

Our solocast is with host Jason Mudd, CEO at Axia Public Relations. 

Five things you’ll learn from this episode:

1. How Axia started podcasting
2. Why you might want your own branded podcast
3. The three phases of starting a podcast 
4. How to successfully promote and monetize your podcast
5. What producing and launching a podcast co...

Casey Mank and Jason Mudd discuss best practices for internal communications.

Guest:

Our episode guest is Casey Mank, co-founder of Bold Type, a woman-owned communications skills training firm that focuses on workplace writing skills. She's led writing workshops for organizations including Kellogg’s, Sephora, and Mastercard.

Five things you’ll learn from this episode:

1. Why you are not a great writer yet
2. Bottom Line Up ...

Kim Ades and Jason Mudd discuss recruiting and retaining young PR professionals.

Guest:
Our episode guest is Kim Ades, the founder of Frame of Mind CoachingTM and co-founder of The Journal That Talks BackTM. She's a pioneer in leadership coaching and thought mastery. She uses her unique philosophy and direct coaching style to help leaders identify their blind spots and learn to direct their thinking to achieve ex...

Mark Mohammadpour and Jason Mudd discuss easing stress that comes with working in the PR industry.

Guest:
Our episode guest is Mark Mohammadpour, the founder and chief well-being officer at Chasing the Sun. After experiencing the stress of the PR industry and realizing the toll it took on his body, he made a change in his life, allowing him to lose 150 pounds and help others with their well-being too.


F...

Shanita Akintonde and Jason Mudd discuss building anticipation and brand loyalty for your company.

Guest

Our episode guest is Shanita Akintonde, CEO at ShanitaSpeaks. Shanita Akintonde is an international speaker, author, and educator. She’s also a former PRSA Diversity and Inclusion Committee National Chair.

Five things you’ll learn from this episode:

1. How to sell the anticipation of your brand and company
2. PR best practice...