How do we persuade people more effectively and more authentically? And how does telling our own leadership story help those we’re trying to persuade to trust us and what we’re trying to do? Storytelling, and using it to make human connections, is a key part of the answer. We spoke with Sally Zimney, the author of Speaking Story, to learn more.
Topics in this episode:
02:41 – Origin story
06:22 – Storytelling is having a moment
11:27 – Female leaders, storytelling, and leadership
15:14 – What is a story?
16:58 – Misconceptions about storytelling
19:33 – Find your own story
29:52 – What the audience needs from you
33:06 – How do you want people to feel?
35:13 – Editing
37:49 – Terrible advice
39:39 – Preparing (great advice)
44:46 – Perfection kills connection
51:01 – For more information
Links:
Sally Zimney is the author of Speaking Story; visit her website at bemoved.com
Sally was the closing speaker at the 2024 NCA Leadership Conference
For more information about National Children’s Alliance and the work of Children’s Advocacy Centers, visit our website at NationalChildrensAlliance.org. Or visit our podcast website at OneInTenPodcast.org. And join us on Facebook at One in Ten podcast.
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