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May 18, 2025 30 mins

#102: Join Money Makers here: https://loublakely.com/mm 

In this episode, I’m joined by Chloe Johnson - an e-commerce strategist and founder of The Marketing Cafe. Chloe launched her first online course with a tiny audience and a newborn…and still brought in $10K.

Chloe shares how she finally got her course out of her head and into the world, what shifted when she followed a proven launch system, and how she sold her program before it was even created. 

Her story is a powerful reminder that you don’t need perfect timing or a huge list - just the right support and a step-by-step plan.

Inside this episode:

  • How Chloe went from course procrastination to confident course creator
  • The surprising strategy that helped her sell with a list of under 300 people
  • How she used her previous business success to build authority
  • What she’s focusing on now to grow her revenue and reduce 1:1 work

If you’ve been waiting for the “right” time to launch, this episode will show you why it’s time to stop waiting and start.

View the full shownotes with all links and resources here:
https://loublakely.com/chloe-johnson-marketing-cafe

Enjoy the episode,
Lou xx 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on my website: https://loublakely.com/

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