The provided excerpts for this podcast are from Margo Berman's book "Content and Copywriting", offering a comprehensive guide to effective communication across various media platforms.
The text outlines the book's structure, which includes sections on content writing, copywriting for different platforms (video, audio, print, and cross-platform campaigns), and extensive resources and terminology. Key topics covered involve audience segmentation, developing strong creative briefs and strategies, and practical advice on writing for digital channels like social media, as well as traditional media like TV and radio. The sources also emphasize the importance of using interactive and immersive experiences to engage consumers and include numerous examples, tips from industry professionals, and checklists for writers.
#content #Copywriting #Contentstrategies
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