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June 12, 2025 12 mins

"EMAIL MARKETING IS DEAD!" - OR IS IT?

This podcast reviews the key points of Matt Bacak's book, "Email Marketing with Artificial Intelligence," which explores the transformative role of AI in email marketing. The book outlines how AI enhances personalization by analyzing customer data to create tailored content, boosts efficiency through automation of tasks like audience segmentation and scheduling, and optimizes send times and content by understanding recipient behavior. Furthermore, it highlights AI's capability for continuous improvement via real-time analytics and its utility in achieving advanced segmentation for more targeted campaigns. Overall, the source presents AI as a crucial tool for marketers seeking to improve engagement, conversion rates, and the overall effectiveness of their email strategies.

You can listen without downloading by going to Apple Podcasts or Spotify and search for Online Digital Marketing Today. Hope you listen in and learn the New Ways of Composing Your Emails with the help of Artificial Intelligence.

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