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May 5, 2025 17 mins

In this episode our team explains Josh Nelson's approach to building a seven-figure digital marketing agency. His framework, detailed in "The Seven Figure Agency Roadmap," argues that growth requires restructuring the business model, moving from generalist, project-based work to niche specialization and recurring revenue. Key to this is the "Rule of Five Ones," emphasizing focus on one target market, one core offer, one lead generation strategy, one conversion mechanism, and a one-year commitment to this focused strategy. The approach involves systematic client acquisition, scalable service delivery, long-term client retention, and strategic team building within the chosen niche.

If you are a member of the "Accountability for Success Mastermind Group (a private Facebook group) you had the chance to listen to a fantastic presentation of " A crash course in going from “who dis?” to “signed and paid” in DAYS from Donna Norris. In her presentation she spoke about 3 of the 5 "Rule of Five Ones".

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