"The State of AI in B2B Marketing in 2024/25" report by ON24, outlines the rapid adoption and impact of AI within B2B marketing strategies. It highlights that a significant majority of B2B marketers are already using or testing AI, with those embracing the technology being seven times more likely to exceed their organizational goals. The podcast report's details how AI is transforming B2B marketing by driving efficiency, enhancing personalization, and scaling content creation, with executives keenly prioritizing its integration. Furthermore, it emphasizes AI's role in improving data analytics and maximizing value from webinars, suggesting it is an essential path forward for B2B marketing success.
If you are not using AI we invite you to continue to learn ways you can embrace it for your business and survive the rough seas of B2B marketing.
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